Download - 4 things a DAM system must be
Digital Asset Management
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Before moving forward, make sure you have found a system that makes it
super simple to upload and organize files.
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What you need is a system that can be used, preferably on a daily basis, and
by a large number of users.
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Make sure your system has the ability to add tags and descriptions to files,
and create relationships between files.
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This is particularly important if you have a lot of marketing material or
photos.
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If you have come this far, you have found yourself a DAM System – a system that can
handle digital files. That’s nice.
But if you are in marketing you will need more tools that satisfy your specific needs
you’re really looking for is a MAM – part II in this series!
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