Download - 4 Steps to Get Your First 4 Customers
4 Steps to Get Your First 4 Customers
by Alex Berman from
Alex BermanChief Marketing Sumo
InspireBeats.com$20 million+ Leads Generated
$2 million in B2B SalesDigital Nomad
I used these exact 4 strategies to build up a content marketing company, and
still use all of these today at InspireBeats
Here we go..
1. Know who you’re targeting
There are plenty of resources online about how to come up with business
ideas
Services are generally the easiest
Easy businesses to start:● Web design● development● content writing● Social media● SEO or Pay per click management● whatever you have skills in
Once you have an idea..
You want a specific industry in mind
Job title and company size
Example of a good ICP:
I want to sell blog content to startups that have raised between 1 and 10 million
dollars and are hiring for content managers
Once you know who you’re selling to…
2. Start with your friends or bosses
My first few customers were all friends
They want to give you a shot, especially people that have hired you full-time
Make a list of people you know that own a company and might benefit from your
service
Reach out to them with a quick email
Email example:
Subject: Need blog content?
Hey Mark, want to start by saying how big of an inspiration you’ve been. Partially thanks to you I’m starting a content company :)
I saw that your company blog could use some stronger content - most of the big names are able to drive massive leads with content marketing. Would you be open to having me write a couple posts as a trial? Would love to catch up either way.
Thanks!
-Alex
This should get you at least 1 client
Once you’ve talked to everyone that’s ever paid you..
3. Ask those people for referrals
Any professional colleagues or coworkers you have, ask if they know
people that match your criteria
The more specific with them you can be the better
Ask at least 15 people, give them your criteria and see what they say
Finally…
4. Reach out to strangers
Go on linkedin or angellist and make a list of companies that match your criteria
Identify who the founders of these companies are
Guess the email address using a tool like EmailHunter.co
Reachout with a cold email like this:
To recap...
4 Steps to Get Your First 4 Customers:1. Know who you’re targeting2. Start with friends/bosses
3. Ask everyone for referrals4. Reach out cold and scale
Any Questions?
Alex Berman
Chief Marketing Sumo @ InspireBeats
Mail: [email protected]
Twitter: @alxberman
Need more leads or sales support? http://inspirebeats.com
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