![Page 1: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/1.jpg)
Governance Hierarchy: How roles can help to
govern your intranet
Owner, Champion, and Steering Group
Intranet Manager
Intranet Team
Content Owners and Editors
Intranet Users
4 intranet publishing
models for good governance
Mark Morrell Intranet Pioneer and author of…
![Page 2: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/2.jpg)
Publishing models for different requirements
•Flexible approach on who is responsible for publishing, updating and managing the content
•Third parties will normally publish and manage content on a day-‐to-‐day basis
•Content owner or editor is responsible for publishing, updating, and managing the content
•Central team responsible for publishing, updating, and managing the content
Centralised Decentralised
HybridOutsourced
![Page 3: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/3.jpg)
Publishing model factors• Type of organisation your intranet will be supporting:
o Smallo Dynamico Largeo Complex
• Culture will help you choose a model to meet strategic aims• How you manage all your intranet content and applications• How your governance framework needs to operate• How you will improve your publishing and user experiences
![Page 4: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/4.jpg)
Publishing models for different requirements
•Flexible approach on who is responsible for publishing, updating and managing the content
•Third parties will normally publish and manage content on a day-‐to-‐day basis
•Content owner or editor is responsible for publishing, updating, and managing the content
•Central team responsible for publishing, updating, and managing the content
Centralised Decentralised
HybridOutsourced
![Page 5: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/5.jpg)
Centralised: strengths• You can set right direction and monitor progress. Strategy
coordination is strong.• You can make changes to your governance quickly.• Your training costs are minimal with small team to publish.
You train people quickly so they become productive. • Knowledge shared easily across a small team.• Shared understanding of how governance supports publishing
and user experiences.
![Page 6: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/6.jpg)
Centralised: weaknesses• May quickly outgrow this model if organisation expands from
a small number of tightly knit people in one location to many. • Increasingly difficult to know everyone risking delays. • Frustration between content owners and central team. • New people mean new ideas on how the strategy and
governance could be improved which central team may resist. • Growing risk of being isolated and detached from changing
needs of business areas/functions as organisation expands.
![Page 7: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/7.jpg)
Publishing models for different requirements
•Flexible approach on who is responsible for publishing, updating and managing the content
•Third parties will normally publish and manage content on a day-‐to-‐day basis
•Content owner or editor is responsible for publishing, updating, and managing the content
•Central team responsible for publishing, updating, and managing the content
Centralised Decentralised
HybridOutsourced
![Page 8: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/8.jpg)
Decentralised: strengths• Helps you separate day-‐to-‐day publishing needs from strategic
and governance responsibilities. • You are able to manage the look and feel of your intranet
design using publishing templates and governance features. • No need for content owners to spend time designing or have
high technical skills to use templates.• Content owner is responsible for publishing, updating and
managing the content. • Compliance with publishing standards will be your core team’s
responsibility to check and inform content owners.
![Page 9: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/9.jpg)
Decentralised: weaknesses• You, your core team, and business area/ function representatives
may not agree on strategy and governance priorities. • Delays, wasted effort, and conflicting approaches pursued, cause
confusion and poor user experience. • Your organisation may not see the intranet contributing to its key
priorities or adding any value. • It may want to review intranet’s purpose, strategy, governance
framework, publishing model, and roles and responsibilities.• Risk your team communicates and coordinates in a confused or
fragmented way. Aims of core team and publishers may conflict.
![Page 10: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/10.jpg)
Publishing models for different requirements
•Flexible approach on who is responsible for publishing, updating and managing the content
•Third parties will normally publish and manage content on a day-‐to-‐day basis
•Content owner or editor is responsible for publishing, updating, and managing the content
•Central team responsible for publishing, updating, and managing the content
Centralised Decentralised
HybridOutsourced
![Page 11: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/11.jpg)
Outsourced: strengths• There can be significant cost savings made by outsourcing the
publishing and managing of your intranet’s content. • Possible to improve speed of publishing with rigorous service
level agreement covering publishing speed & content quality.• Dedicated team of outsourced people helps, developing an
understanding about how your organisation’s custom and practices and language used (acronyms, etc.).
![Page 12: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/12.jpg)
Outsourced: weaknesses• Expected savings may not always be achievable with extra
costs, previously hidden, included in contract. • It may take longer to do the same activity, removing savings. • There may be more errors, adding hidden costs, with delays in
the publishing or lowering of the content’s quality. • Goodwill between people within organisation may disappear
with service level agreement.• You may outsource more than is needed. If contract stopped
prematurely it may cause extra costs not budgeted for.
![Page 13: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/13.jpg)
Publishing models for different requirements
•Flexible approach on who is responsible for publishing, updating and managing the content
•Third parties will normally publish and manage content on a day-‐to-‐day basis
•Content owner or editor is responsible for publishing, updating, and managing the content
•Central team responsible for publishing, updating, and managing the content
Centralised Decentralised
HybridOutsourced
![Page 14: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/14.jpg)
Hybrid: strengths• Gives opportunity to test out and combine approaches before
adopting publishing model that works best.• Helps prevent the unnecessary extra costs that would come if
you took an approach that has major problems. • Working with your core team, business representatives, and
content owners and editors help to adopt right approach. • With goodwill from everyone, it helps to ensure the overall
publishing and user experience is consistent and strong.
![Page 15: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/15.jpg)
Hybrid: weaknesses• Risk of testing different approaches is that the overall
strategic direction for your intranet may be overlooked. • Pragmatic approach risks delays to critical areas needing
urgent attention and action. • Your approach may need consensus. Some things will never
be agreeable to everyone. Organisations are not democratic. • May open up divisions that have an impact on other ways you
manage your intranet or the direction it is moving in. • May create a fragmented experience as you adopt each phase
![Page 16: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/16.jpg)
Which publishing model is best for you?
•Flexible approach on who is responsible for publishing, updating and managing the content
•Third parties will normally publish and manage content on a day-‐to-‐day basis
•Content owner or editor is responsible for publishing, updating, and managing the content
•Central team responsible for publishing, updating, and managing the content
Centralised Decentralised
HybridOutsourced
![Page 17: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/17.jpg)
Centralised is best forA smaller organisation that is stable in size and culture or an organisation using an intranet for the first time.
![Page 18: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/18.jpg)
Decentralised is best forAn organisation based in many locations. It is large enough to support a core team with business area and business function representatives to manage the intranet. You should consider a decentralised publishing model for a digital workspace, benefiting from its extended reach and added complexity.
![Page 19: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/19.jpg)
Outsourcing is best forAn organisation that has budget challenges and a mature intranet is more suited to outsourcing its activities. The outsourcing will normally cover the publishing and managing of content on a day-‐to-‐day basis. It rarely covers the strategy or purpose of the governance framework.
![Page 20: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/20.jpg)
Hybrid is best forAn organisation that has a culture where the direction is set from its centre and accepted after consultation is more suited to a hybrid version of a publishing model that is adapted to meet your requirements
![Page 21: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/21.jpg)
Thank youBlog:&intranet-pioneer.com&Twi4er:&@markmorrell&Email:&mark@intranet-
pioneer.com&Book:&h4p://j.mp/MMDigitalSuccess&
![Page 22: 4 intranet publishing models for good governance](https://reader038.vdocuments.site/reader038/viewer/2022103020/55cd0cd5bb61ebc2098b4659/html5/thumbnails/22.jpg)