Download - #3RdTT_What is social media management?
![Page 1: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/1.jpg)
What is Social Media Management?
Michelle Post, Ph.D., CSMS
![Page 2: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/2.jpg)
Michelle Post, Ph.D., CSMS
![Page 3: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/3.jpg)
Lessons to Learn
• My Teaching Technique - W.W.H.A. • What is Social Media Management
(SMM)? • Why do you need to understand
SMM? • Review: Social Media Strategy • Review: Social Media Strategy –
Created • How to create a Social Media
Management Plan – The Steps • Apply: Take Action – Create a Social
Media Management Plan • Tools for Social Media Management • Cheat Sheets, Tools, & Resources • References
![Page 4: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/4.jpg)
My Teaching Technique for Understanding Social Media & You
• What – What is your company, your product(s), your message, your story – Your Brand
• Why – Why are you in business, selling a product, telling a message, sharing your story – Your Purpose
• How – Will you share your purpose, your company, your product, your message, your story – The Strategy
• Apply (Take Action) – Making it all happen through strategy, tactics, and tools (social media) – The Doing
![Page 5: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/5.jpg)
What is Social Media Management (SMM)?
“Just what it sounds like. It’s organizing all of your accounts, allowing you to create coherent, consistent messaging across all platforms, giving your customers a reliable voice to answer their inquiries. Social media management is about taking the random aspects of each of those platforms and streamlining them in a way that makes sense to your audience.” (Messina, 2013, para. 2)
![Page 6: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/6.jpg)
Why do you need to Understand SMM?
• A social media management plan can . . . – Streamline your social
media tasks – Save time – Keep you organized – Increase efficiency – Improve effectiveness – Decrease frustration – Improve social media
influence
![Page 7: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/7.jpg)
Review: @MichellePost – Social Media Strategy
![Page 8: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/8.jpg)
Review: Social Media Strategy Created
Social
Media
Strategy
1. Audit
2. Goals & Align
3. Audience
4. Platforms
5. Listen
6. Engage
7. Measure
![Page 9: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/9.jpg)
How to create a Social Media Management Plan – The Steps
1. Create a Campaign
2. Take a Base Measurement
3. Decide on the Content
Theme & Types
4. Decide the Frequency for each Platform
5. Create Content
6. Create a Content Calendar
7. Publish & Engage
8. Monitor & Measure
![Page 10: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/10.jpg)
Take Action: Create a SMM Plan
1. Create a Campaign – Example: Brand Awareness
• Goal: Increase Twitter followers by 500, by the end of October 31, 2013 • Metrics to Monitor / Measure: Decide on the specific metrics to monitor and measure for the
campaign – Example: For the campaign of increasing Twitter followers, the metric to be measured is the number of
followers, but also the level of influence of the followers, & if they are real
2. Measure Current Social Media – Example: To measure current Twitter status, I could use Twitonomy
[http://www.twitonomy.com]
3. Decide on Content Theme & Type – Example: For the month of September, my theme was Social Media Management,
Upcoming Training, & Quotes on Service – The type of content will consist of blogs, video, infographics & quotes
4. Create Content – Example: Use Google Alerts to seek out information (news, blogs, video, discussions, and/or
books). – Search query: “social media management” – Review content and determine what should be shared
![Page 11: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/11.jpg)
Take Action: Create a SMM Plan
5. Decide on the Frequency for each SM Platform – Example: I will use Twitter, Facebook, LinkedIn, Pinterest and Google+ – I will publish on TW & FB 8 times a day, LI once a day, Pinterest once a week
and Google+ once a week
6. Create a Content Calendar – Example: Use Google Calendar to create a calendar just for social media
engagement and create events on the calendar
7. Publish & Engage – Example: Using the information from the Google Alerts in Step 4, share the
selected information on the specific social media platforms and at the frequency determined
8. Monitor & Measure – Example: At the end of the campaign use the same tool to take a baseline
measurement to remeasure to see if the campaign worked – One of the best ways to manage a social media is to use a social media
management suite like HootSuite
![Page 12: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/12.jpg)
Tools for SMM
• URL Shortner
• Content Finders
• Photo Editors
• Video Creators
• Screen Captures
• Content Calendars
• SMM Suites
![Page 13: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/13.jpg)
CHEAT SHEETS, TOOLS, & RESOURCES
![Page 14: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/14.jpg)
SMM Cheat Sheet
![Page 15: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/15.jpg)
SMM Takes Time
![Page 17: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/17.jpg)
SMM Tools
• Google Alerts - http://www.google.com/alerts • Downloadable Social Media Content Calendar -
http://www.populatedigital.com/social-media-tools/downloadable-social-media-content-calendar/
• IFTTT (If This Then That) - https://ifttt.com/recipes • 10 Best Social Media Management Tools - http://dashburst.com/best-social-
media-management-tools/ • Best Tools for Social Media Management - http://binkd.com/social-media/best-
tools-for-social-media-management/ • 5 Social Media Management Tools You Should Consider -
http://www.socialmediaexaminer.com/5-social-media-management-tools-you-should-consider/
• Social Media Management Tools: What’s the Right Tool for Your Business? - http://www.wordstream.com/blog/ws/2013/05/23/social-media-management-tools
• Tracking down the right social media management tool - http://www.techrepublic.com/blog/social-media-in-the-enterprise/tracking-down-the-right-social-media-management-tool/
![Page 18: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/18.jpg)
SMM Resources
• How to Rock Social Media in 30 Minutes a Day [INFOGRAPHIC] - http://socialmediatoday.com/brianna5mith/1373116/how-rock-social-media-30-minutes-day-infographic
• Social Media Management 101: A Complete Guide for Businesses - http://www.4hoteliers.com/features/article/7889
• How Much Time Does Social Media Marketing Really Take? - http://www.wickedlocal.com/sandwich/blogs/mobileghmne/x1287053947/How-Much-Time-Does-Social-Media-Marketing-Really-Take
• Social Media Management and the Myth that "Anyone Can Do It“ - http://socialmediatoday.com/ubersocialmedia/1411936/social-media-management-and-belief-anyone-can-do-it-myth
• A Strategy for Managing Social Media Proliferation - http://www.slideshare.net/jeremiah_owyang/smms-report-010412finaldraft
![Page 19: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/19.jpg)
SMM Resources
• 10 Steps on How to Create an Effective Content Calendar for Social Media - http://zerobudgetmarketingideas.blogspot.com/2013/06/10-steps-on-how-to-create-effective.html
• 6 Steps to a Small Business Social Media Strategy - http://socialmediatoday.com/stephanie-winans/1045366/6-steps-small-business-social-media-strategy
• 6 Clever Tricks for Social Media Managers - http://mashable.com/2013/06/21/social-media-manager-tricks/
• What is a Social Media Manager - http://socialmediatoday.com/lauren-mikov/1502686/what-social-media-manager
• Social Media Strategy in 7 Steps [Image file] - http://tendenci.com/media/files/page/social-media-strategy-in-7-steps-SMW.png
![Page 20: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/20.jpg)
SMM Resources
• Taking the Headache Out of Social Media: Tools to Help You Plan and Share Great Content - https://www.arkovi.com/2013/09/taking-the-headache-out-of-social-media-tools-to-help-you-plan-and-share-great-content/
• Google Alerts Tutorial - http://www.slideshare.net/mpostphd/google-alerts-for-research-12611374
• 7 Key Factors for Successful Social Media Management - http://onlinecrimelab.com/7-key-factors-successful-social-media-management/
![Page 21: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/21.jpg)
REFERENCES
![Page 22: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/22.jpg)
References
Marketing Innovations Group. (2012). Social media management by Go Local [Image file]. Retrieved from http://marketinginnovationsgroup.com/wp-content/uploads/2012/01/Social-Media-Management-by-Go-Local.png Messina, L. (2013, September 9). How Hootsuite helps with social media management [Blog post]. Retrieved from http://sinuatemedia.com/tool-review-hootsuite-helps-social-media-management/?utm_source=rss&utm_medium=rss&utm_campaign=tool-review-hootsuite-helps-social-media-management NetDNA-CDN.com. (n.d.). Social media 41 ways to boost visibility and viral social media management [Image file]. Retrieved from http://thumbnails.visually.netdna-cdn.com/social-media-41-ways-to-boost-visibility-and-viral-on-social-media-management_51739f9b4d422.png
![Page 23: #3RdTT_What is social media management?](https://reader033.vdocuments.site/reader033/viewer/2022060108/554da379b4c905047b8b47e6/html5/thumbnails/23.jpg)
References
Private Solutions, LLC. (2012). Social media time management infographic [Image file]. Retrieved from http://privatesolutionsllc.com/wp-content/uploads/2012/06/socialmedia-time-management-inforgraphic.jpg
Webds.com. (n.d.). Gino-selva-to-asher-elran2 [Image file]. Retrieved from http://www.webds.com/wp-content/uploads/gino-selva-to-asher-elran2.jpg