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Source: Salesforce.com
Ask your followers questions!
A well-crafted, timely & intriguing question will generate twice as many comments as other posts.
1 Content Idea
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Source: The Social Habit, eMarketer
74% of consumers who message a brand on Twitter want a response within an hour - but it takes the average brand nearly 8 hours to respond.
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What to track for a solid overview of your Twitter performance:
- Average clicks per link- # of mentions- Average # of favorites
- Average RTs- Follower growth
3 Analytics
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Create & nurture an easily recognizable brand culture to humanize your brand and help your followers relate to your content and feel comfortable interacting with you.
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For each campaign, design a social post template to help withconsistency and branding, as well as reduce the number of design hours.
5 Creative
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On average, tweets less than 100 characters receive 17% higher engagement – this leaves room for RTs and comments!
Source: Twitter
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Think about your response guidelines or crisis guidelines. Real-time customer service is critical in social media, so respond to questions, comments & criticism in an open and friendly way.
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Think about your response guidelines or crisis guidelines. Real-time customer service is critical in social media, so respond to questions, comments & criticism in an open and friendly way.
8 Instagram
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Twitter recognizes any tweet that begins with a @username as a reply – your followers won’t see it, only the person you’re “replying” to!
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YouTube10 Instagram
On Instagram, brands receive 58x more engagement per follower than Facebook & 120x more engagement per follower than Twitter.
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11 Facebook Strategy
PTAT (People Talking About This) is the number of people generating stories about your content during the past week, including engagement with individual posts.
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Running a social campaign?
Create a unique hashtag and several posts with creative specifically for your campaign to increase reach and fan participation.
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Planned content is great – but it’s only half the story.
Some of the best moments come in real-time, so be ready to adjust your calendar for unplanned events.
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Source: Salesforce.com
Giveaways!
Social posts containing “$ off” receive 55% higher engagement & posts with the word “coupon” receive 39% higher engagement.
14 Content Idea
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No one likes getting blasted with ads all day long.
Keep your brand in the background by creating content your audience will find engaging, useful, and unique.
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Source: Salesforce.com
For example, do you sell ice cream?
Follow popular hashtags such as #summer or #heatwave and send personalized offers for an ice cream cone!
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While it’s often best to use your brand’s fonts & colors, sometimes you have to deviate to stand out! Just stay consistent within each campaign so your fans recognize your content.
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Source: Salesforce.com
18 Facebook Strategy
Posts less than 40 characters receive 86% higher engagement.
Posts less than 80 characters receive 66% higher engagement.
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An easy way to create a consistent look for your social creative is to use the same filter on all photography.
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Source: Salesforce.com
On average, “fill in the blank” posts receive 9 times more comments than other posts.
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Source: Salesforce.com
Experiment with Pinterest’s rich product pins, which include details such as your brand logo, updated pricing, & availability.
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Measure your Instagram engagement by followers, likes, comments, and responses. Then, integrate the qualities of your most successful content into future posts.
22 Instagram
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23 YouTube
The more subscribers you have, the more newsfeeds your videos will appear in, producing more views and shares to increase your content’s virality.
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On average, tweets less than 100 characters receive 17% higher engagement – this leaves room for RTs and comments!
Source: Buffer
24 Twitter
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Create a content calendar.
You shouldn’t plan everything (spontaneity is great), but plan as much as you can! We recommend finalizing all copy and creative at least a month in advance.
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Transform your new Favorites tab into a board of brand high-fives by favoriting all recommendations, testimonies & positive tweets from others.
Source: TheNextWeb
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Think of each post as a springboard for conversation. Here’s how the perfect conversation track looks: Original post → fan response → brand response → fan response or share.
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On average, brand tweets receive 30% higher engagement between 8am - 7pm, including Saturdays & Sundays.
Source: Salesforce.com
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Your brand’s voice shouldn’t change, but your tone should vary from conversation to conversation.
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78% of engagement with a brand’s tweets is in the form of retweets.
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Call our team to take your social media strategy to the next level.
(855) 281-4500www.brickfish.com