By Colin CampbellSalesConversionSecrets.com
3 Reasons
LAME STOCK PHOTOS
LAME STOCK PHOTOSyea, but no - It’s
actually...
LAME STOCK PHOTOS
UNTARGETEDCOMMUNICATION
yea, but no - It’s actually...
SO CHECK THIS OUT…
You and I know that…
SO CHECK THIS OUT…
This woman …
You and I know that…
SO CHECK THIS OUT…
You and I know that…
This woman ……and that
guy...
SO CHECK THIS OUT…
You and I know that…
This woman ……and that
guy...Are different.
Right?
SO CHECK THIS OUT…
They have different hopes, interests, desires & dreams.
… And they have differentpain-points that motivate them.
So…
SPEAK TO THEM
DIFFERENT FROMONE
ANOTHER
This is a photography company:http://www.redphotography.com/
http://www.redphotography.com/
They did something highly targeted...
This is a photography company:
First they chose customers
That want top notch photography
(Like these lovely folks)
Then,
Then,theymade aspecific offer
Then,theymade aspecific offerthat supportedthe customer’sreal desires.
YOU WANNA KNOWWHAT ADVERTISING
UH-OH #3 IS?
THE CARRIERDOES NOT REACHTHEIR CUSTOMER
You’ve probably heard someone say the following:
You’ve probably heard someone say the following:
You’ve probably heard someone say the following:
You’ve probably heard someone say the following:
You’ve probably heard someone say the following:
You’ve probably heard someone say the following:
BUT YOU KNOWWHAT ALL THOSEFORMS OF MEDIA
REALLY ARE?
A BUNCH OFFLOCKINGCARRIERPIGEONS!
At the end of the day, from a business person’s
perspective…
... If the rightcommunication gets to the correctcustomer - who careswhat carrier delivers it, as long as it gets cash, checks or credit cards
At the end of the day, from a business person’s
perspective…
ThankYou
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