WITHOUT A HEART
ITrsquoS JUST A MACHINE
3 EMPLOYEE ENGAGEMENTLESSONS FOR BUSINESS LEADERS FROM
SOUTHWEST AIRLINES
SOUTHWEST AIRLINES RECOGNISES THAT ACTIVELY
ENGAGING EMPLOYEES IS FUNDAMENTAL TO HIGH
PERFORMANCEhellip
hellipAND ITS CEO PERSONALLY COMMITS TIME AND ENERGY TO
ENSURING THAT THIS IS EFFECTIVE
CEO GARY KELLY IS DESIGNATED EMPLOYEE CHAMPION
lsquoOUR PEOPLE ARE OUR SINGLE GREATEST STRENGTH AND
MOST ENDURING LONG-TERM COMPETITIVE ADVANTAGErsquo
GARY KELLY CEO SOUTHWEST AIRLINES
SO WHAT CAN YOU DO AS A BUSINESS LEADER TO IMPROVE
EMPLOYEE ENGAGEMENT
COMMUNICATE meaningfully
KELLY RECORDS A WEEKLY VIDEO MESSAGE TO STAFF
THIS INCLUDES A lsquoSHOUT OUTrsquo TO EMPLOYEES WHOrsquoVE
GONE ABOVE AND BEYOND THE CALL OF DUTY
PARTICIPATE wholeheartedly
KELLY PARTICIPATES FULLY IN COMPANY EVENTS
TO MARK HALLOWEEN 2014 HE AND SEVERAL
SOUTHWEST EXECUTIVES DRESSED UP AS THE BEATLES
RELATE personally
AT SOUTHWEST EXCECUTIVES MAKE AN EFFORT TO
ENGAGE WITH THEIR STAFF ON A PERSONAL LEVEL ndash lsquoWE
KNOW A LOT ABOUT EACH OTHERrsquo
FOR EXAMPLE EMPLOYEESrsquo BIRTHDAYS ARE MARKED
ANNUALLY WITH GESTURES THAT CHANGE EACH YEAR
EMPLOYEE ENGAGEMENT AT SOUTHWEST AIRLINES ISNrsquoT AN
END IN ITSELF
ITrsquoS THE PRIMARY MEANS BY WHICH THE COMPANY
ACTIVATES HIGH PERFORMANCE AMONG ITS EMPLOYEES
SOUTHWEST AIRLINES WORKS HARD TO CONTINUOUSLY
ENGAGE EMPLOYEES IN NOVEL MEANINGFUL WAYS
BECAUSE lsquoWITHOUT A HEART ITrsquoS JUST A MACHINErsquo
FOR MORE HIGH
PERFORMANCE CASE
STUDIES CLICK
TO VISIT OUR WEBSITE
SOUTHWEST AIRLINES RECOGNISES THAT ACTIVELY
ENGAGING EMPLOYEES IS FUNDAMENTAL TO HIGH
PERFORMANCEhellip
hellipAND ITS CEO PERSONALLY COMMITS TIME AND ENERGY TO
ENSURING THAT THIS IS EFFECTIVE
CEO GARY KELLY IS DESIGNATED EMPLOYEE CHAMPION
lsquoOUR PEOPLE ARE OUR SINGLE GREATEST STRENGTH AND
MOST ENDURING LONG-TERM COMPETITIVE ADVANTAGErsquo
GARY KELLY CEO SOUTHWEST AIRLINES
SO WHAT CAN YOU DO AS A BUSINESS LEADER TO IMPROVE
EMPLOYEE ENGAGEMENT
COMMUNICATE meaningfully
KELLY RECORDS A WEEKLY VIDEO MESSAGE TO STAFF
THIS INCLUDES A lsquoSHOUT OUTrsquo TO EMPLOYEES WHOrsquoVE
GONE ABOVE AND BEYOND THE CALL OF DUTY
PARTICIPATE wholeheartedly
KELLY PARTICIPATES FULLY IN COMPANY EVENTS
TO MARK HALLOWEEN 2014 HE AND SEVERAL
SOUTHWEST EXECUTIVES DRESSED UP AS THE BEATLES
RELATE personally
AT SOUTHWEST EXCECUTIVES MAKE AN EFFORT TO
ENGAGE WITH THEIR STAFF ON A PERSONAL LEVEL ndash lsquoWE
KNOW A LOT ABOUT EACH OTHERrsquo
FOR EXAMPLE EMPLOYEESrsquo BIRTHDAYS ARE MARKED
ANNUALLY WITH GESTURES THAT CHANGE EACH YEAR
EMPLOYEE ENGAGEMENT AT SOUTHWEST AIRLINES ISNrsquoT AN
END IN ITSELF
ITrsquoS THE PRIMARY MEANS BY WHICH THE COMPANY
ACTIVATES HIGH PERFORMANCE AMONG ITS EMPLOYEES
SOUTHWEST AIRLINES WORKS HARD TO CONTINUOUSLY
ENGAGE EMPLOYEES IN NOVEL MEANINGFUL WAYS
BECAUSE lsquoWITHOUT A HEART ITrsquoS JUST A MACHINErsquo
FOR MORE HIGH
PERFORMANCE CASE
STUDIES CLICK
TO VISIT OUR WEBSITE
hellipAND ITS CEO PERSONALLY COMMITS TIME AND ENERGY TO
ENSURING THAT THIS IS EFFECTIVE
CEO GARY KELLY IS DESIGNATED EMPLOYEE CHAMPION
lsquoOUR PEOPLE ARE OUR SINGLE GREATEST STRENGTH AND
MOST ENDURING LONG-TERM COMPETITIVE ADVANTAGErsquo
GARY KELLY CEO SOUTHWEST AIRLINES
SO WHAT CAN YOU DO AS A BUSINESS LEADER TO IMPROVE
EMPLOYEE ENGAGEMENT
COMMUNICATE meaningfully
KELLY RECORDS A WEEKLY VIDEO MESSAGE TO STAFF
THIS INCLUDES A lsquoSHOUT OUTrsquo TO EMPLOYEES WHOrsquoVE
GONE ABOVE AND BEYOND THE CALL OF DUTY
PARTICIPATE wholeheartedly
KELLY PARTICIPATES FULLY IN COMPANY EVENTS
TO MARK HALLOWEEN 2014 HE AND SEVERAL
SOUTHWEST EXECUTIVES DRESSED UP AS THE BEATLES
RELATE personally
AT SOUTHWEST EXCECUTIVES MAKE AN EFFORT TO
ENGAGE WITH THEIR STAFF ON A PERSONAL LEVEL ndash lsquoWE
KNOW A LOT ABOUT EACH OTHERrsquo
FOR EXAMPLE EMPLOYEESrsquo BIRTHDAYS ARE MARKED
ANNUALLY WITH GESTURES THAT CHANGE EACH YEAR
EMPLOYEE ENGAGEMENT AT SOUTHWEST AIRLINES ISNrsquoT AN
END IN ITSELF
ITrsquoS THE PRIMARY MEANS BY WHICH THE COMPANY
ACTIVATES HIGH PERFORMANCE AMONG ITS EMPLOYEES
SOUTHWEST AIRLINES WORKS HARD TO CONTINUOUSLY
ENGAGE EMPLOYEES IN NOVEL MEANINGFUL WAYS
BECAUSE lsquoWITHOUT A HEART ITrsquoS JUST A MACHINErsquo
FOR MORE HIGH
PERFORMANCE CASE
STUDIES CLICK
TO VISIT OUR WEBSITE
CEO GARY KELLY IS DESIGNATED EMPLOYEE CHAMPION
lsquoOUR PEOPLE ARE OUR SINGLE GREATEST STRENGTH AND
MOST ENDURING LONG-TERM COMPETITIVE ADVANTAGErsquo
GARY KELLY CEO SOUTHWEST AIRLINES
SO WHAT CAN YOU DO AS A BUSINESS LEADER TO IMPROVE
EMPLOYEE ENGAGEMENT
COMMUNICATE meaningfully
KELLY RECORDS A WEEKLY VIDEO MESSAGE TO STAFF
THIS INCLUDES A lsquoSHOUT OUTrsquo TO EMPLOYEES WHOrsquoVE
GONE ABOVE AND BEYOND THE CALL OF DUTY
PARTICIPATE wholeheartedly
KELLY PARTICIPATES FULLY IN COMPANY EVENTS
TO MARK HALLOWEEN 2014 HE AND SEVERAL
SOUTHWEST EXECUTIVES DRESSED UP AS THE BEATLES
RELATE personally
AT SOUTHWEST EXCECUTIVES MAKE AN EFFORT TO
ENGAGE WITH THEIR STAFF ON A PERSONAL LEVEL ndash lsquoWE
KNOW A LOT ABOUT EACH OTHERrsquo
FOR EXAMPLE EMPLOYEESrsquo BIRTHDAYS ARE MARKED
ANNUALLY WITH GESTURES THAT CHANGE EACH YEAR
EMPLOYEE ENGAGEMENT AT SOUTHWEST AIRLINES ISNrsquoT AN
END IN ITSELF
ITrsquoS THE PRIMARY MEANS BY WHICH THE COMPANY
ACTIVATES HIGH PERFORMANCE AMONG ITS EMPLOYEES
SOUTHWEST AIRLINES WORKS HARD TO CONTINUOUSLY
ENGAGE EMPLOYEES IN NOVEL MEANINGFUL WAYS
BECAUSE lsquoWITHOUT A HEART ITrsquoS JUST A MACHINErsquo
FOR MORE HIGH
PERFORMANCE CASE
STUDIES CLICK
TO VISIT OUR WEBSITE
lsquoOUR PEOPLE ARE OUR SINGLE GREATEST STRENGTH AND
MOST ENDURING LONG-TERM COMPETITIVE ADVANTAGErsquo
GARY KELLY CEO SOUTHWEST AIRLINES
SO WHAT CAN YOU DO AS A BUSINESS LEADER TO IMPROVE
EMPLOYEE ENGAGEMENT
COMMUNICATE meaningfully
KELLY RECORDS A WEEKLY VIDEO MESSAGE TO STAFF
THIS INCLUDES A lsquoSHOUT OUTrsquo TO EMPLOYEES WHOrsquoVE
GONE ABOVE AND BEYOND THE CALL OF DUTY
PARTICIPATE wholeheartedly
KELLY PARTICIPATES FULLY IN COMPANY EVENTS
TO MARK HALLOWEEN 2014 HE AND SEVERAL
SOUTHWEST EXECUTIVES DRESSED UP AS THE BEATLES
RELATE personally
AT SOUTHWEST EXCECUTIVES MAKE AN EFFORT TO
ENGAGE WITH THEIR STAFF ON A PERSONAL LEVEL ndash lsquoWE
KNOW A LOT ABOUT EACH OTHERrsquo
FOR EXAMPLE EMPLOYEESrsquo BIRTHDAYS ARE MARKED
ANNUALLY WITH GESTURES THAT CHANGE EACH YEAR
EMPLOYEE ENGAGEMENT AT SOUTHWEST AIRLINES ISNrsquoT AN
END IN ITSELF
ITrsquoS THE PRIMARY MEANS BY WHICH THE COMPANY
ACTIVATES HIGH PERFORMANCE AMONG ITS EMPLOYEES
SOUTHWEST AIRLINES WORKS HARD TO CONTINUOUSLY
ENGAGE EMPLOYEES IN NOVEL MEANINGFUL WAYS
BECAUSE lsquoWITHOUT A HEART ITrsquoS JUST A MACHINErsquo
FOR MORE HIGH
PERFORMANCE CASE
STUDIES CLICK
TO VISIT OUR WEBSITE
SO WHAT CAN YOU DO AS A BUSINESS LEADER TO IMPROVE
EMPLOYEE ENGAGEMENT
COMMUNICATE meaningfully
KELLY RECORDS A WEEKLY VIDEO MESSAGE TO STAFF
THIS INCLUDES A lsquoSHOUT OUTrsquo TO EMPLOYEES WHOrsquoVE
GONE ABOVE AND BEYOND THE CALL OF DUTY
PARTICIPATE wholeheartedly
KELLY PARTICIPATES FULLY IN COMPANY EVENTS
TO MARK HALLOWEEN 2014 HE AND SEVERAL
SOUTHWEST EXECUTIVES DRESSED UP AS THE BEATLES
RELATE personally
AT SOUTHWEST EXCECUTIVES MAKE AN EFFORT TO
ENGAGE WITH THEIR STAFF ON A PERSONAL LEVEL ndash lsquoWE
KNOW A LOT ABOUT EACH OTHERrsquo
FOR EXAMPLE EMPLOYEESrsquo BIRTHDAYS ARE MARKED
ANNUALLY WITH GESTURES THAT CHANGE EACH YEAR
EMPLOYEE ENGAGEMENT AT SOUTHWEST AIRLINES ISNrsquoT AN
END IN ITSELF
ITrsquoS THE PRIMARY MEANS BY WHICH THE COMPANY
ACTIVATES HIGH PERFORMANCE AMONG ITS EMPLOYEES
SOUTHWEST AIRLINES WORKS HARD TO CONTINUOUSLY
ENGAGE EMPLOYEES IN NOVEL MEANINGFUL WAYS
BECAUSE lsquoWITHOUT A HEART ITrsquoS JUST A MACHINErsquo
FOR MORE HIGH
PERFORMANCE CASE
STUDIES CLICK
TO VISIT OUR WEBSITE
COMMUNICATE meaningfully
KELLY RECORDS A WEEKLY VIDEO MESSAGE TO STAFF
THIS INCLUDES A lsquoSHOUT OUTrsquo TO EMPLOYEES WHOrsquoVE
GONE ABOVE AND BEYOND THE CALL OF DUTY
PARTICIPATE wholeheartedly
KELLY PARTICIPATES FULLY IN COMPANY EVENTS
TO MARK HALLOWEEN 2014 HE AND SEVERAL
SOUTHWEST EXECUTIVES DRESSED UP AS THE BEATLES
RELATE personally
AT SOUTHWEST EXCECUTIVES MAKE AN EFFORT TO
ENGAGE WITH THEIR STAFF ON A PERSONAL LEVEL ndash lsquoWE
KNOW A LOT ABOUT EACH OTHERrsquo
FOR EXAMPLE EMPLOYEESrsquo BIRTHDAYS ARE MARKED
ANNUALLY WITH GESTURES THAT CHANGE EACH YEAR
EMPLOYEE ENGAGEMENT AT SOUTHWEST AIRLINES ISNrsquoT AN
END IN ITSELF
ITrsquoS THE PRIMARY MEANS BY WHICH THE COMPANY
ACTIVATES HIGH PERFORMANCE AMONG ITS EMPLOYEES
SOUTHWEST AIRLINES WORKS HARD TO CONTINUOUSLY
ENGAGE EMPLOYEES IN NOVEL MEANINGFUL WAYS
BECAUSE lsquoWITHOUT A HEART ITrsquoS JUST A MACHINErsquo
FOR MORE HIGH
PERFORMANCE CASE
STUDIES CLICK
TO VISIT OUR WEBSITE
KELLY RECORDS A WEEKLY VIDEO MESSAGE TO STAFF
THIS INCLUDES A lsquoSHOUT OUTrsquo TO EMPLOYEES WHOrsquoVE
GONE ABOVE AND BEYOND THE CALL OF DUTY
PARTICIPATE wholeheartedly
KELLY PARTICIPATES FULLY IN COMPANY EVENTS
TO MARK HALLOWEEN 2014 HE AND SEVERAL
SOUTHWEST EXECUTIVES DRESSED UP AS THE BEATLES
RELATE personally
AT SOUTHWEST EXCECUTIVES MAKE AN EFFORT TO
ENGAGE WITH THEIR STAFF ON A PERSONAL LEVEL ndash lsquoWE
KNOW A LOT ABOUT EACH OTHERrsquo
FOR EXAMPLE EMPLOYEESrsquo BIRTHDAYS ARE MARKED
ANNUALLY WITH GESTURES THAT CHANGE EACH YEAR
EMPLOYEE ENGAGEMENT AT SOUTHWEST AIRLINES ISNrsquoT AN
END IN ITSELF
ITrsquoS THE PRIMARY MEANS BY WHICH THE COMPANY
ACTIVATES HIGH PERFORMANCE AMONG ITS EMPLOYEES
SOUTHWEST AIRLINES WORKS HARD TO CONTINUOUSLY
ENGAGE EMPLOYEES IN NOVEL MEANINGFUL WAYS
BECAUSE lsquoWITHOUT A HEART ITrsquoS JUST A MACHINErsquo
FOR MORE HIGH
PERFORMANCE CASE
STUDIES CLICK
TO VISIT OUR WEBSITE
PARTICIPATE wholeheartedly
KELLY PARTICIPATES FULLY IN COMPANY EVENTS
TO MARK HALLOWEEN 2014 HE AND SEVERAL
SOUTHWEST EXECUTIVES DRESSED UP AS THE BEATLES
RELATE personally
AT SOUTHWEST EXCECUTIVES MAKE AN EFFORT TO
ENGAGE WITH THEIR STAFF ON A PERSONAL LEVEL ndash lsquoWE
KNOW A LOT ABOUT EACH OTHERrsquo
FOR EXAMPLE EMPLOYEESrsquo BIRTHDAYS ARE MARKED
ANNUALLY WITH GESTURES THAT CHANGE EACH YEAR
EMPLOYEE ENGAGEMENT AT SOUTHWEST AIRLINES ISNrsquoT AN
END IN ITSELF
ITrsquoS THE PRIMARY MEANS BY WHICH THE COMPANY
ACTIVATES HIGH PERFORMANCE AMONG ITS EMPLOYEES
SOUTHWEST AIRLINES WORKS HARD TO CONTINUOUSLY
ENGAGE EMPLOYEES IN NOVEL MEANINGFUL WAYS
BECAUSE lsquoWITHOUT A HEART ITrsquoS JUST A MACHINErsquo
FOR MORE HIGH
PERFORMANCE CASE
STUDIES CLICK
TO VISIT OUR WEBSITE
KELLY PARTICIPATES FULLY IN COMPANY EVENTS
TO MARK HALLOWEEN 2014 HE AND SEVERAL
SOUTHWEST EXECUTIVES DRESSED UP AS THE BEATLES
RELATE personally
AT SOUTHWEST EXCECUTIVES MAKE AN EFFORT TO
ENGAGE WITH THEIR STAFF ON A PERSONAL LEVEL ndash lsquoWE
KNOW A LOT ABOUT EACH OTHERrsquo
FOR EXAMPLE EMPLOYEESrsquo BIRTHDAYS ARE MARKED
ANNUALLY WITH GESTURES THAT CHANGE EACH YEAR
EMPLOYEE ENGAGEMENT AT SOUTHWEST AIRLINES ISNrsquoT AN
END IN ITSELF
ITrsquoS THE PRIMARY MEANS BY WHICH THE COMPANY
ACTIVATES HIGH PERFORMANCE AMONG ITS EMPLOYEES
SOUTHWEST AIRLINES WORKS HARD TO CONTINUOUSLY
ENGAGE EMPLOYEES IN NOVEL MEANINGFUL WAYS
BECAUSE lsquoWITHOUT A HEART ITrsquoS JUST A MACHINErsquo
FOR MORE HIGH
PERFORMANCE CASE
STUDIES CLICK
TO VISIT OUR WEBSITE
RELATE personally
AT SOUTHWEST EXCECUTIVES MAKE AN EFFORT TO
ENGAGE WITH THEIR STAFF ON A PERSONAL LEVEL ndash lsquoWE
KNOW A LOT ABOUT EACH OTHERrsquo
FOR EXAMPLE EMPLOYEESrsquo BIRTHDAYS ARE MARKED
ANNUALLY WITH GESTURES THAT CHANGE EACH YEAR
EMPLOYEE ENGAGEMENT AT SOUTHWEST AIRLINES ISNrsquoT AN
END IN ITSELF
ITrsquoS THE PRIMARY MEANS BY WHICH THE COMPANY
ACTIVATES HIGH PERFORMANCE AMONG ITS EMPLOYEES
SOUTHWEST AIRLINES WORKS HARD TO CONTINUOUSLY
ENGAGE EMPLOYEES IN NOVEL MEANINGFUL WAYS
BECAUSE lsquoWITHOUT A HEART ITrsquoS JUST A MACHINErsquo
FOR MORE HIGH
PERFORMANCE CASE
STUDIES CLICK
TO VISIT OUR WEBSITE
AT SOUTHWEST EXCECUTIVES MAKE AN EFFORT TO
ENGAGE WITH THEIR STAFF ON A PERSONAL LEVEL ndash lsquoWE
KNOW A LOT ABOUT EACH OTHERrsquo
FOR EXAMPLE EMPLOYEESrsquo BIRTHDAYS ARE MARKED
ANNUALLY WITH GESTURES THAT CHANGE EACH YEAR
EMPLOYEE ENGAGEMENT AT SOUTHWEST AIRLINES ISNrsquoT AN
END IN ITSELF
ITrsquoS THE PRIMARY MEANS BY WHICH THE COMPANY
ACTIVATES HIGH PERFORMANCE AMONG ITS EMPLOYEES
SOUTHWEST AIRLINES WORKS HARD TO CONTINUOUSLY
ENGAGE EMPLOYEES IN NOVEL MEANINGFUL WAYS
BECAUSE lsquoWITHOUT A HEART ITrsquoS JUST A MACHINErsquo
FOR MORE HIGH
PERFORMANCE CASE
STUDIES CLICK
TO VISIT OUR WEBSITE
EMPLOYEE ENGAGEMENT AT SOUTHWEST AIRLINES ISNrsquoT AN
END IN ITSELF
ITrsquoS THE PRIMARY MEANS BY WHICH THE COMPANY
ACTIVATES HIGH PERFORMANCE AMONG ITS EMPLOYEES
SOUTHWEST AIRLINES WORKS HARD TO CONTINUOUSLY
ENGAGE EMPLOYEES IN NOVEL MEANINGFUL WAYS
BECAUSE lsquoWITHOUT A HEART ITrsquoS JUST A MACHINErsquo
FOR MORE HIGH
PERFORMANCE CASE
STUDIES CLICK
TO VISIT OUR WEBSITE
ITrsquoS THE PRIMARY MEANS BY WHICH THE COMPANY
ACTIVATES HIGH PERFORMANCE AMONG ITS EMPLOYEES
SOUTHWEST AIRLINES WORKS HARD TO CONTINUOUSLY
ENGAGE EMPLOYEES IN NOVEL MEANINGFUL WAYS
BECAUSE lsquoWITHOUT A HEART ITrsquoS JUST A MACHINErsquo
FOR MORE HIGH
PERFORMANCE CASE
STUDIES CLICK
TO VISIT OUR WEBSITE
SOUTHWEST AIRLINES WORKS HARD TO CONTINUOUSLY
ENGAGE EMPLOYEES IN NOVEL MEANINGFUL WAYS
BECAUSE lsquoWITHOUT A HEART ITrsquoS JUST A MACHINErsquo
FOR MORE HIGH
PERFORMANCE CASE
STUDIES CLICK
TO VISIT OUR WEBSITE
BECAUSE lsquoWITHOUT A HEART ITrsquoS JUST A MACHINErsquo
FOR MORE HIGH
PERFORMANCE CASE
STUDIES CLICK
TO VISIT OUR WEBSITE
FOR MORE HIGH
PERFORMANCE CASE
STUDIES CLICK
TO VISIT OUR WEBSITE
