![Page 1: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/1.jpg)
25 GROWTH HACKS TO BUILD YOUR BRAND AND SALES!
A Tactical Approach to Building your business with Austin’s Marketing Gunslinger, Elizabeth Quintanilla - @equintanilla
![Page 2: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/2.jpg)
@equintanilla
2
Sponsors
Advocates
In Kind
Supporters
![Page 3: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/3.jpg)
@equintanilla
WHAT IS A GROWTH HACKER?
A growth hacker is not a replacement for a marketer. A growth hacker is not better than marketer. A growth hacker is just different than a marketer: “A growth hacker is a person whose true north is growth."
Every decision that a growth hacker makes is informed by growth. Every strategy, every tactic, and every initiative, is attempted in the hopes of growing. Growth is the sun that a growth hacker revolves around. Of course, traditional marketers care about growth too, but not to the same extent. Remember, the power of a growth hacker is in their obsessive focus on a singular goal. By ignoring almost everything, they can achieve the one task that matters most early on.
~Neil Patel
![Page 4: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/4.jpg)
@equintanilla
![Page 5: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/5.jpg)
@equintanilla
Image From QuickSprout.com
![Page 6: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/6.jpg)
@equintanillaImage from QuickSprout.com
![Page 7: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/7.jpg)
@equintanilla
STARTUPS NEED TO FOCUS ON GETTING VISIBILITY, ACQUIRING A
STRONG USER BASE AND CONVERTING TRAFFIC INTO SALES. AND GROWTH HACKING IS ALL
ABOUT DOING JUST THAT!!
http://www.huffingtonpost.com/adam-greenwald/5-growth-hacking-tips-for_b_6508762.html
![Page 8: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/8.jpg)
@equintanilla
Acquisition
Activation
RetentionReferral
Revenue
https://www.searchenginejournal.com/epic-list-100-growth-hacks-startups/118690/
![Page 9: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/9.jpg)
@equintanilla
HACK #1:
INTERVIEW INFLUENCERS
http://blog.trak.io/
![Page 10: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/10.jpg)
@equintanilla
HACK #2:
MENTION INFLUENCERS
http://blog.trak.io/
![Page 11: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/11.jpg)
@equintanilla
HACK #3:
INVITE GUEST BLOGGERS WITH LARGE
LISTS
http://blog.trak.io/
![Page 12: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/12.jpg)
@equintanilla
HACK #4:
QUORA
http://blog.trak.io/
![Page 13: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/13.jpg)
@equintanilla
HACK #5:
CREATE AN EDUCATIONAL COURSE
http://blog.trak.io/
![Page 14: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/14.jpg)
@equintanilla
HACK #6:
INTEGRATE WITH THE MOST POPULAR PLATFORMS THAT COMPLIMENT YOUR
PRODUCT AND CAN FAST-TRACK YOU TO BIGGER AUDIENCES
Time to Instagram http://blog.trak.io/
![Page 15: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/15.jpg)
@equintanilla
HACK #7:
WRITE A 7 DAY EDUCATIONAL EMAIL COURSE ON YOUR INDUSTRY TOPIC, AND
PROMOTE THE SIGNUP FORM ON YOUR BLOG
http://blog.trak.io/
![Page 16: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/16.jpg)
@equintanilla
HACK #8:
BRING TOGETHER AN EBOOK FROM EXISTING CONTENT,
INTERVIEWS AND CONTRIBUTIONS
http://blog.trak.io/
![Page 17: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/17.jpg)
@equintanilla
BEHIND EVERY HACK THERE IS CREATIVITY,
STRONG EXECUTION AND DISCIPLINE.
http://piktochart.com/blog/13-growth-hacking-techniques-you-could-apply-right-now/
![Page 18: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/18.jpg)
@equintanilla
Acquisition
Activation
RetentionReferral
Revenue
https://www.searchenginejournal.com/epic-list-100-growth-hacks-startups/118690/
![Page 19: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/19.jpg)
@equintanilla
HACK #9:
ADD AN ON-BOARDING EMAIL DRIP
SEQUENCE
http://blog.trak.io/
![Page 20: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/20.jpg)
@equintanillaSource Unknown
![Page 21: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/21.jpg)
@equintanilla
HACK #10:
PRODUCE A SERIES OF SHORT (<3MIN EACH)
SCREENCASTS ON HOW TO USE YOUR PRODUCT
http://blog.trak.io/
![Page 22: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/22.jpg)
@equintanilla
HACK #11:
OFFER AN INCENTIVE FOR USERS WHO
ACTIVATE (E.G. T-SHIRTS)
http://blog.trak.io/
![Page 23: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/23.jpg)
@equintanilla
HACK #12:
OFFER ….INCREASED PRODUCT LIMITS FOR 100% ACTIVATION
http://blog.trak.io/
![Page 24: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/24.jpg)
@equintanilla
HACK #13:
DELIVER CASE STUDIES OF HAPPY CUSTOMERS VIA EMAIL TO USERS WHO HAVEN’T ACTIVATED
YET
http://blog.trak.io/
![Page 25: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/25.jpg)
@equintanilla
HACK #14:
OFFER LIVE WEBINARS (AND IN THE EARLY
DAYS, 1-TO-1 COACHING VIA SKYPE)
http://blog.trak.io/
![Page 26: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/26.jpg)
@equintanilla
Acquisition
Activation
RetentionReferral
Revenue
https://www.searchenginejournal.com/epic-list-100-growth-hacks-startups/118690/
![Page 27: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/27.jpg)
@equintanilla
Hack #15:
Daily and Weekly Digest
Emails!
http://blog.trak.io/
![Page 28: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/28.jpg)
@equintanilla
Hack #16:
Transactional Emails based
on activity
http://blog.trak.io/
![Page 29: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/29.jpg)
@equintanilla
Hack #17:
Send Important Product Update Emails
http://blog.trak.io/
![Page 30: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/30.jpg)
@equintanilla
HACK #18:
RETARGETTTING
http://blog.trak.io/
![Page 31: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/31.jpg)
@equintanilla
Hack #19:
Add a drip email campaign for inactive users, try coupons for returning users
http://blog.trak.io/
![Page 32: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/32.jpg)
@equintanilla
Acquisition
Activation
RetentionReferral
Revenue
https://www.searchenginejournal.com/epic-list-100-growth-hacks-startups/118690/
![Page 33: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/33.jpg)
@equintanilla
Hack #20:
Invite collaborators (colleagues and clients) to the app
http://blog.trak.io/
![Page 34: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/34.jpg)
@equintanilla
Hack #21:
Encourage Social Shares With In-Product Rewards
http://blog.trak.io/
![Page 35: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/35.jpg)
@equintanilla
Acquisition
Activation
RetentionReferral
Revenue
https://www.searchenginejournal.com/epic-list-100-growth-hacks-startups/118690/
![Page 36: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/36.jpg)
@equintanilla
HACK #22:
ADD A BIG DISCOUNT ON AN ANNUAL PAYMENT
http://blog.trak.io/
![Page 37: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/37.jpg)
@equintanilla
Hack #23:
Offer an on-page promo code with a countdown to push urgency
http://blog.trak.io/
![Page 38: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/38.jpg)
@equintanilla
Hack #24:
Simplify your pricing
http://blog.trak.io/
![Page 39: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/39.jpg)
@equintanilla
GROWTH IS A MINDSET. YOU NEED TO THINK EXPERIMENTS
IN TERMS OF IDEA, BUILD, EXECUTION, TEST & REPEAT
http://piktochart.com/blog/13-growth-hacking-techniques-you-could-apply-right-now/
![Page 40: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/40.jpg)
@equintanilla
HACK #25:
THROW A PARTY!
![Page 41: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/41.jpg)
@equintanillaSource: Unkown
![Page 42: 25 Growth Hacks to Build Your Brand and Sales!](https://reader034.vdocuments.site/reader034/viewer/2022052117/5887dcc61a28abfb678b5a67/html5/thumbnails/42.jpg)
@equintanilla
#pcatx @equintanilla