Download - 2035 Darshana Sayre
Consumer Behavior of Edelweiss Broking Ltd.
Darshana Sayre (2035)Batch 2014-2016MMS-IIDepartment of MarketingJankidevi Bajaj institute of Management studies
OutlineCorporate Activity(tie-up)Daily taskSWOT analysisDSTPProject work and Data InterpretationLearnings & Recommendations
Corporate Activity
Corporate activity has done at Madhur colony Malad(Mumbai)
Daily TaskSetting Target &getting data from Policy Bazar, Google, Just Dial
Calling them by Telephony network and Creating awareness of Product
Convince them for product and asking for the specific one
Taking address and appointment on convenient place
Closure of deal
SWOT
Brand Big Exposure
Number of clients
Huge Market40 Lines of business in 15 years and still only 5% people investing in market so they have big quantity to approach
Competition Market is going long (bullish) and that is why they are facing problemMarket was volatile due to May-June 2015
Edelweiss
DSTP
Having One of the Best
Recommendations for Stock
Trading in market
Anyone who wants to trade into stock
as well as commodity market
Target audience was retail customer and HNI’s belongs
to age 25-35
Ideas Create Values Protect
Project work and Data Interpretation
Learnings & RecommendationsHow to sell productHow to tackle clientsHow to snatch them by providing best offerMarketing on telephony or on field Recommendations:- Increase number of employees Focus on current clients since it’s a matter of
relationship Maintain proper follow up for low exposure
clients too
Thank You!!!