MEDIAWritten examination
Monday 19 November 2018 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 5.15 pm (2 hours)
QUESTION AND ANSWER BOOK
Structure of bookSection Number of
questionsNumber of questions
to be answeredNumber of
marks
A 11 11 55B 2 2 20
Total 75
• Studentsarepermittedtobringintotheexaminationroom:pens,pencils,highlighters,erasers,sharpenersandrulers.
• StudentsareNOTpermittedtobringintotheexaminationroom:blanksheetsofpaperand/orcorrectionfluid/tape.
• Nocalculatorisallowedinthisexamination.
Materials supplied• Questionandanswerbookof20pages,includingassessment criteria for Section Bonpage20• Additionalspaceisavailableattheendofthebookifyouneedextrapapertocompleteananswer.
Instructions• Writeyourstudent numberinthespaceprovidedaboveonthispage.• Answerall questionsinthespacesprovided.• AllwrittenresponsesmustbeinEnglish.
Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.
©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2018
SUPERVISOR TO ATTACH PROCESSING LABEL HEREVictorian Certificate of Education 2018
STUDENT NUMBER
Letter
2018MEDIAEXAM 2
SECTION A – continued
Narrative and ideology
Question 1 (3marks)Outlinean exampleofhowamediacodeorconventionhasbeenusedtoconveymeaninginonemedianarrativethatyouhavestudiedthisyear.
Medianarrative
SECTION A
Instructions for Section AAnswerallquestionsinthespacesprovided.
3 2018MEDIAEXAM
SECTION A – continuedTURN OVER
Question 2 (7marks)Discusshowmediacodesandconventionsworkedtogethertoconveymeaninginonepartofonemedianarrativethatyouhavestudiedthisyear.Youmust useadifferentmedianarrativefromtheoneusedinQuestion1.
Medianarrative
2018MEDIAEXAM 4
SECTION A – continued
Question 3 (4marks)Explainhowamediacodeand/orconventionwasusedtocreateaudienceengagementinonemedianarrativethatyouhavestudiedthisyear.Thismedianarrativemaybeanyofthemedianarrativesthatyouhavestudiedthisyear.
Medianarrative
5 2018MEDIAEXAM
SECTION A – continuedTURN OVER
Question 4 (6marks)Explainwhyaudiencereadingsmadebytheintendedaudiencemaybedifferentfromreadingsmadebypresent-dayaudiences.Inyourresponse,refertoonemedianarrativethatyouhavestudiedthisyear.Thismedianarrativemaybeanyofthemedianarrativesthatyouhavestudiedthisyear.
Medianarrative
2018MEDIAEXAM 6
SECTION A – continued
Media production process
Question 5 (6marks)a. Describehowyourexplorationofstyleandgenreinformedthedevelopmentofyourmedia
productiondesign. 3marks
b. Describehowthedevelopmentofyourskillsintheuseofmediaequipment,technologiesorprocessesinformedthedevelopmentofyourmediaproduction. 3marks
7 2018MEDIAEXAM
SECTION A – continuedTURN OVER
Question 6 (3marks)Audienceengagement,consumptionandreceptionarecentraltomediaproduction.
Howdidyourunderstandingofyourproposedaudienceinformaspectsofyourmediaproductiondesign?
2018MEDIAEXAM 8
SECTION A – continued
Question 7 (6marks)Mediaproductionsofferopportunitiesandchallenges.
Explainhowreflectionandfeedbackprocesseshelpedyourefineorresolveyourmediaproduct.
9 2018MEDIAEXAM
SECTION A – continuedTURN OVER
Agency and control in and of the media
Question 8 (4marks)Theimagesbelowshowtwofamiliesconsumingmedia,oneinthe1950sandoneinthepresent.
Source:Photographoffamilyviewingtelevision,c.1958;NationalArchivesandRecords
Administration(USA),Annual Report 2000,p.2, 306-PS-58-9015
Source:wavebreakmedia/Shutterstock.com
Describewhattheseimagessuggestaboutchangesintherelationshipbetweenthemediaandaudiences.
2018MEDIAEXAM 10
SECTION A – continued
Question 9 (6marks)Evaluatetheimpactofoneethicalorlegalissueonat least oneofthefollowing:theproduction,distribution,consumptionorreceptionofamediaproduct.
Question 10 (4marks)DescribeonerationaleforregulatingtherelationshipbetweenthemediaandaudiencesinAustralia.
11 2018MEDIAEXAM
END OF SECTION ATURN OVER
Question 11 (6marks)Identifyanddescribeoneissuerelatingtothewayinwhichthemediaisusedtodaybyglobalisedmediainstitutionsandindividuals.
2018MEDIAEXAM 12
SECTION B – Question 1–continued
Question 1 (10marks)Analysehowmedianarrativesareshapedbytheideologicaland/orinstitutionalcontextinwhichtheyareproduced,distributed,consumedorread.Inyourresponse,refertomedianarrativesthatyouhavestudiedthisyear.
SECTION B
Instructions for Section BAnswerallquestionsinthespacesprovided.Yourresponseswillbeassessedaccordingtotheassessmentcriteriasetoutonpage20.
13 2018MEDIAEXAM
SECTION B – continuedTURN OVER
2018MEDIAEXAM 14
SECTION B – Question 2–continued
Question 2 (10marks)Discussthedynamicandchangingrelationshipbetweenthemediaandaudiences.Inyourresponse,refertoone or moreofthefollowing:• globalisedmediainstitutions• governments• theindividual
15 2018MEDIAEXAM
END OF SECTION BTURN OVER
2018MEDIAEXAM 16
Extra space for responses
Clearly number all responses in this space.
17 2018MEDIAEXAM
TURN OVER
2018MEDIAEXAM 18
19 2018MEDIAEXAM
TURN OVER
Ananswerbookisavailablefromthesupervisorifyouneedextrapapertocompleteananswer.Pleaseensureyouwriteyourstudent numberinthespaceprovidedonthefrontcoveroftheanswerbook.At the end of the examination, place the answer book inside the front cover of this question and answer book.
2018MEDIAEXAM 20
Assessment criteria for Section BTheextended-answerquestioninSectionBrelatingtoUnit3,Areaofstudy1willbeassessedagainstthefollowingcriteria:• discussionofrelationshipsbetweenmedianarrativesandaudiences,includingconstruction,
engagement,consumptionandreading• analysisand/ordiscussionoftherelationshipsbetweenmedianarratives,ideologiesandinstitutional
contexts• useofappropriatemedialanguage
Theextended-answerquestioninSectionBrelatingtoUnit4,Areaofstudy2willbeassessedagainstthefollowingcriteria:
• analysisand/ordiscussionoftherelationshipsbetweenthemediaanditsaudience• discussionofinfluencesonandbythemediaanditsaudience• useofmedialanguage
END OF QUESTION AND ANSWER BOOK
