Download - 2016 Facebook for Real Estate Agents
![Page 1: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/1.jpg)
HOW TO NOT FAIL ON FACEBOOK
Aaron Lewis President, Broker
Realty ONE Group Gold March 2016
![Page 2: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/2.jpg)
1.59 Billion people log into Facebook at least monthly. 1.44 Billion used a mobile device. (Source: Facebook Q4 2015 earnings release. As of December 2015)
![Page 3: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/3.jpg)
1.04 Billion people log into Facebook at least daily. 934 Million used a mobile device. (Source: Facebook Q4 2015 earnings release. As of December 2015)
![Page 4: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/4.jpg)
Approximately 1 of every 5 minutes on a smartphone is spent on Facebook.
(Source: Facebook Q1 2015 earnings conference call)
![Page 5: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/5.jpg)
In the US, 91% of millenials (18 to 35 years old) are on Facebook.
(Source: Facebook Q2 2015 earnings conference call)
![Page 6: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/6.jpg)
In the US, the average user opens Facebook 14 times a day.
(Source: Facebook Q2 2015 earnings conference call)
![Page 7: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/7.jpg)
… spending an average of 46 minutes on Facebook every day.
(Source: Facebook Q2 2015 earnings conference call)
![Page 8: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/8.jpg)
Sadly, most friends & fans will never see most of your posts. Why?
![Page 9: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/9.jpg)
Facebook’s Edgerank algorithm determines what appears in News Feed. So.. how does it work?
![Page 10: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/10.jpg)
The following slides come from a PostRocket infographic available on this blog post at HubSpot.com http://blog.hubspot.com/marketing/understanding-facebook-edgerank-algorithm-infographic
![Page 11: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/11.jpg)
![Page 12: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/12.jpg)
![Page 13: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/13.jpg)
![Page 14: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/14.jpg)
![Page 15: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/15.jpg)
![Page 16: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/16.jpg)
![Page 17: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/17.jpg)
![Page 18: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/18.jpg)
![Page 19: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/19.jpg)
![Page 20: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/20.jpg)
![Page 21: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/21.jpg)
![Page 22: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/22.jpg)
![Page 23: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/23.jpg)
![Page 24: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/24.jpg)
![Page 25: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/25.jpg)
![Page 26: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/26.jpg)
![Page 27: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/27.jpg)
![Page 28: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/28.jpg)
![Page 29: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/29.jpg)
![Page 30: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/30.jpg)
![Page 31: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/31.jpg)
![Page 32: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/32.jpg)
News Feed Customization
See video at: https://vimeo.com/132961281
![Page 33: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/33.jpg)
As a Realtor, should I use a Business Page
or
an individual Profile?
![Page 34: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/34.jpg)
It depends.
![Page 35: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/35.jpg)
Reasons FOR using a Page: 1. Content really is public (doesn’t require
Facebook login). 2. Content is indexed by search engines. 3. Want to advertise? Only Pages can create
Ads and Ad Campaigns. 4. You can delegate it by assigning Page
Admins. 5. Want privacy? People who “like” your Page
can’t see your individual Profile.
![Page 36: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/36.jpg)
Reasons FOR using a Page: 6. Facebook Insights help you tailor future
posts to grow and engage with your fans. 7. Pages have widgets and like buttons that can
be embedded into your website or blog. 8. You can choose a custom URL. Heck, it could
just be your website. 9. Only Pages appear in the “Services” section. 10.You can post shamelessly about your
business without upsetting others.
![Page 37: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/37.jpg)
Reasons AGAINST using a Page: 1. Friends are easy, but fans are harder. Why? People care about you than your business. 2. Organic reach of Pages is approaching 0%. 3. Paid reach requires… payment. $$. 4. Regular ad campaigns are complicated to set
up and maintain. Think Google AdWords. 5. If not done well, it can backfire and form a
negative perception of those who see it.
![Page 38: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/38.jpg)
Therefore… what?
![Page 39: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/39.jpg)
Make sure you have a strong personal profile first. Do a business page when you’re ready to do it right.
![Page 40: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/40.jpg)
Concerned about privacy? Use Smart Friends Lists.
![Page 41: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/41.jpg)
Improving Your FB Interactions 1. Connect with your leads. Become friends! 2. Get a custom URL for your personal profile,
add it everywhere (incl email signature). 3. Personal/business should be at least 90/10. 4. Less is more. <100 characters gets better
engagement than 250+ characters. 5. Facebook video>Photo>Link>YouTube
video>text.
![Page 42: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/42.jpg)
Improving Your FB Interactions 6. Stop talking and start engaging! 7. Consider search-ability: use keywords and
#hashtags properly. 8. Respond to comments; engage with those
who engage with you! 9. Be civil and professional. Always. 10.Focus on local interests. Less noise. 11.Post images of a happy real estate life!
![Page 43: 2016 Facebook for Real Estate Agents](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ed51441a28ab27628b45cb/html5/thumbnails/43.jpg)
THANK YOU
Aaron Lewis President, Broker
Realty ONE Group Gold March 2016
facebook.com/aaronllewis
linkedin.com/in/aaronllewis