#everythingcounts
#GivingTuesday =#everythingcounts
#everythingcounts
One theme from earlier today – which coincides with a bit of research we’ve done at everydayhero – is that money given isn’t a true reflection of how much I love a cause…there’s so much more that goes into supporting a cause – voice, time, energy…and money
#everythingcounts
#GivingTuesday encompasses all types of giving and we need to recognise that.
#everythingcounts
4 Consumer Insights
#everythingcounts
Fundraising isn’t a true measure or value of passion and why I support or want to support
Traditional fundraising platforms have treated fundraising as a transaction – not an experience
#everythingcounts
Giving is bigger and more emotionally meaningful than fundraising
Giving can include time, voice, energy and….money
#everythingcounts
Feedback and acknowledgement are almost nonexistent
Time and time again supporters report being left alone and having no idea whether their efforts made or are making a difference
#everythingcounts
There is no connection to community
Supporters would like to gain a sense of others who are involved in the same causes and charities as themselves
#everythingcounts
#everythingcounts
#everythingcounts
#everythingcounts
#everythingcounts
everydayhero Giving Footprint tm
#everythingcounts
#GivingTuesday
isn’t just about raising money
#everythingcounts
#GivingTuesday
is about the
collective impact
#everythingcounts
2013 2014
#everythingcounts
Are you making the most of #GivingTuesday?
#everythingcounts
Be socially focused
Getting ready for 2015
Incorporate as much “social” into your #GivingTuesday campaign as possible
#everythingcounts
#everythingcounts
#everythingcounts
Getting ready for 2015
Be inspirational and aspirational
Set ambitious goals and explain how my support will help your cause
#everythingcounts
#everythingcounts
The almighty factograph
#everythingcounts
Getting ready for 2015
Empower your ambassadors/ “inner circle”
Recruit early and get vocal/influential supporters on board
#everythingcounts
#everythingcounts
#everythingcounts
Getting ready for 2015
Build momentum
Let people know in advance what you’re doing for #GivingTuesday and how they can get involved
#everythingcounts
#everythingcounts
#everythingcounts
#everythingcounts
Have a plan for “what comes next?”
Getting ready for 2015
Determine what this #GivingTuesday means to your organisation and build that message into your call to action
#everythingcounts
#everythingcounts
#everythingcounts
#everythingcounts
#everythingcounts
#everythingcounts
Your #GivingTuesday Checklist
Have a stated goal with a defined timeline
Define your plan - ensure everyone knows their responsibilities
Get early-adopters onboard
Ensure you have collateral, messages and visual assets ready to go
Organise Command Central for on-the-day activities and reporting
Prepare a thank you message for donors, volunteers, advocates
Implement your plan for follow up and ongoing engagement
#everythingcounts
Thank you!Sandra [email protected]@Blackbaud.co.uk