2011-2015 © TalkingData.com
2015 H1 China Mobile Game Industry ReportTalkingData Data Centre, July 2015
2011-2015 © TalkingData.com
CONTENTS
Analysis of mobile game user behavior
Overview of the development of mobile game industry
Interpreting the mobile game sub-industries
Insights on the trends in mobile game industry
2011-2015 © TalkingData.com
Overview of the development of mobile
game industry
2011-2015 © TalkingData.com
The demographic dividend in the mobile game industry is diminishing. By the end of June this year, the total number of devices that have accessed to mobile games stood at 1.28 billion, of which 910 million devices are active in mobile games.
Data from: TalkingData Data CentreNote: The total number of devices refer to the total number of devices that have installed mobile games, while active devices refer to those have installed mobile games and are currently active
Overview of the development of mobile game industry
2011-2015 © TalkingData.com
The mobile game industry is witnessing a stable growth in revenue, which exceeded 23 billion RMB in the first two quarters of 2015.
Data Source: TalkingData Data Centre
2014Q1 2014Q2 2014Q3 2014Q4 2015Q1 2015Q2
3.8 5.3 6.9 8.9 10.7 12.6
44.0% 39.9% 31.4% 28.0% 20.5% 17.1%
2014Q1-2015Q3 Mobile Game Industry Revenue & Growth Rate
Industry Revenue ( Billion RMB )
Overview of the development of mobile game industry
2011-2015 © TalkingData.com
By the end of June, 2015, there are 27,700 content providers in the mobile game industry, indicating a slowdown in growth.
2014Q1 2014Q2 2014Q3 2014Q4 2015Q1 2015Q2
1.30 1.58 1.83 2.13 2.44 2.77
24.7% 21.2%15.9% 16.4% 14.2% 13.7%
Number of content providers & its growth rate between 2014Q1-2015Q2
Total CPs Amount ( 10k ) Growth Rate ( % )
Overview of the development of mobile game industry
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
GR 221.5
% 119.9% 135.8% 272.3% 88.8% 87.0% 104.9% 169.7
%
Card Combat games, casual games and role play games are the most common types of games on mobile devices, while action game is the one with the most rapid growth in numbers.
Casual Puzzle RPG Action Strategy Sim Board&Card Card Combat
1020
236794
292582
123 224
1252
3279
519
1872
1087 1099
230 459
3377
Jun. 2014 – Jun. 2015 Number of various game genre and growth rate
June 2014 June 2015
Overview of the development of mobile game industry
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
GR 95.9% 152.9% 436.3
%236.2
% 9.0% 97.0% 47.9% 233.5%
Casual games still have the largest monthly number of active users, but the number of active player in heavy games, like role play games, action games and card combat games, are on the rise.
Casual Puzzle RPG Action Strategy Sim Board&Card Card Combat
Jun. 2014 – Jun. 2015 Active users’ growth rate of various Game genre
June 2014 June 2015
Overview of the development of mobile game industry
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
A large part of the top 20 most popular mobile games are casual ones, among which 9 are Tencent products. Happy Elements takes the first place by attracting the most players.
Data from: TalkingData Data Centre, Android platform data
Tencent Games Non-Tencent Games
Happy Elements
PopStar!
Fight the Landlord
Parkour Everyday
Craz3 Match
Mine Craft
Subway Surfers
Temple Run 2
Rhythm M
aster
PopStar Classic
Fruit Ninja
ThunderRaid
WeFire
WeChatSpeed
Happy Mahjong
Talking Tom 2
JJ Fight the Landlord
Plant vs Zombies(HD)
Defend the radish 2
Thunder Fighter
14.1%12.8%
10.4%8.7%
3.9% 3.3% 3.2% 3.0% 2.8% 2.6% 2.2% 2.1% 2.1% 2.1% 2.0% 1.9% 1.8% 1.7% 1.7% 1.6%
Top 20 Mobile Games with most players in June, 2015
Overview of the development of mobile game industry
2011-2015 © TalkingData.com
Role play games have started to become the main battlefield of mobile games, as its high interactivity, operationality and varied playing methods concerning the growth of characters have attracted more mobile game players.
Data from: TalkingData Data Centre, collected from revealed information
New role play mobile games in H1, 2015
Fantasy Westward Journey
The Journey of Flower
Bad Man
Demi-Gods and Semi-Devils 3D
Tiantian Legend Xifei Zhuan
Stone Age 2 World II Tulong Jue
(These are only examples that does not include all the new role play games and are listed in no particular order)
RPG33%
Strategy20%
Card Combat18%
Casual16%
Action8%
Board&Card3%
Sim1%
Others1%
Proportion of new mobile game types in H1, 2015
Overview of the development of mobile game industry
2011-2015 © TalkingData.com
With large fan base and easy promotion, comic and animation themed games have attracted attentions from game developers, publishers and agents. Meanwhile, there is a growing sense of intellectual property in the domestic mobile game industry.
Data from: TalkingData Data Centre, collected from revealed information
New mobile games in H1, 2015(These are only examples that does not include all the new role play
games and are listed in no particular order)
One Piece White Cat Project Naruto
Tom and Jerry Age of Magic Pleasant Goat and Big Big Wolf Rush
Angry Birds Carnival Gintama Attack on Titan OL
Anima-tion29%
Magic19%
Samguk12%
Myth-ical8%
Jour-ney to
the west 7%
Mar-tial-Arts 6%
War-fare 5%
History 3%
Sport 1%
Others10%
Analysis on the subjects of new mobile games in h1, 2015
Overview of the development of mobile game industry
2011-2015 © TalkingData.com
Along with the industry trend,2D games are still the mainstream of the market, only 30% of newly launched Game use 3D effects.
2D71%
3D29%
Analysis on the image of new mobile games in h1, 2015
The mainstream mobile game development tool
Support 2D
Support2D/3D
Overview of the development of mobile game industry
(These are only examples that does not include all the development tools and are listed in no particular order)
Data from: TalkingData Data Centre, collected from revealed information
2011-2015 © TalkingData.com
The sex structure in mobile game players is getting balanced, with the proportion of female players rising to 35.5 percent from 28.7 percent in the same period last year.
28.7% 71.3%
35.5%64.5%
2014Q2
2015Q2
Overview of the development of mobile game industry
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
Analysis of mobile game user behavior
2011-2015 © TalkingData.com
Jun. 2014 Sep. 2014 Dec. 2014 Mar. 2015 Jun. 2015
17.5 17.2 18.1 15.8 15.0
19.4 18.8 24.1
21.3 22.5
Jun. 2014 – Jun. 2015 Average play times per month per capita
Android iOS
Analysis of mobile game user behaviorPlayers with iOS devices play an average of 22.5 times of games a month, higher
than the 15 times of players with Android devices, and the gap in play times is getting bigger.
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
Jun. 2014 Sep. 2014 Dec. 2014 Mar. 2015 Jun. 2015
3.6 3.3 3.5 3.3 2.8
6.2 6.1
7.8 7.1 7.5
Jun. 2014 – Jun. 2015 Average game time per month per capita
Android ( Hours ) iOS ( Hours )
Players with iOS devices spent 1.7 more times of time than those with Android devices, a significant gap in the time spent on playing.
Analysis of mobile game user behavior
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
12.0%10.9%
11.2%12.1%
14.4%
20.3%19.2%
12.8% 13.0% 12.7% 13.1%13.9%
18.4%
16.2%
Jun. 2015 Installation volume distribution of the Week
Android ( % ) iOS(% )
Mobile game users tend to download and install games on weekends, and this trend is more obvious with Android users, as the weekly installation peak often appear on Saturday.
Analysis of mobile game user behavior
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
1:00
3:00
5:00
7:00
9:00
11:00
13:00
15:00
17:00
19:00
21:00
23:00
Jun. 2015 Android installation volume distribution of the Day
Weekday Weekend
1:00
3:00
5:00
7:00
9:00
11:00
13:00
15:00
17:00
19:00
21:00
23:00
Jun. 2015 iOS installation volume distribution of the Day
Weekday Weekend
Analysis of mobile game user behavior
On weekdays, users tend to install mobile games at noon or in the evening, while iOS users prefer to do it in the evening.
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
Interpreting the mobile game sub-industries
2011-2015 © TalkingData.com
The quality of Android mobile games is improving to higher levels, and the discrepancies in pay rate between different types of games are diminishing; meanwhile, under delicacy management, the conversion rate has stabilized with no drastic fluctuation in pay rate.
2014.07 2014.08 2014.09 2014.10 2014.11 2014.12 2015.01 2015.02 2015.03 2015.04 2015.05 2015.061.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
5.00%
Jul. 2014 – Jun. 2015 Android game users pay rate
RPG
Board&Card
Card Combat
Action
Strategy
Casual
Interpreting the mobile game sub-industries
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
Players with iOS devices are showing a strong growth in spending power, with pay rate in all game types on rise, which is especially outstanding with role play games, strategy games and action games.
2004.07 2014.08 2014.09 2014.10 2014.11 2014.12 2015.01 2015.02 2015.03 2015.04 2015.05 2015.061.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
5.00%
Jul. 2014 – Jun. 2015 iOS game users pay rate
RPG
Board&Card
Action
Card Combat
Casual
Strategy
Interpreting the mobile game sub-industries
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
Android players are getting more active in strategy games, card combat games and role play games, and the trend is especially strong around the Spring Festival.
2014.07 2014.08 2014.09 2014.10 2014.11 2014.12 2015.01 2015.02 2015.03 2015.04 2015.05 2015.064.00%
6.00%
8.00%
10.00%
12.00%
14.00%
Jul. 2014 – Jun. 2015 Android game weekly active rate
Board&Card
Action
Strategy
CasualRPG
Card Combat
Interpreting the mobile game sub-industries
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
Players of casual games, card combat games and action games on iOS devices are particularly active around February, while strategy game players are getting more active since the end of last year at a steady pace.
2014.07 2014.08 2014.09 2014.10 2014.11 2014.12 2015.01 2015.02 2015.03 2015.04 2015.05 2015.064.00%
6.00%
8.00%
10.00%
12.00%
14.00%
Jul. 2014 – Jun. 2015 iOS game weekly active rate
Action
Casual
Strategy
Board&CardCard Combat
RPG
Interpreting the mobile game sub-industries
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
The gaps between retention rates of different types of Android mobile games are widening, and there are still challenges in terms of improving user experiences. Competition among role play games and card combat games is growing fierce.
2014.07 2014.08 2014.09 2014.1 2014.11 2014.12 2015.01 2015.02 2015.03 2015.04 2015.05 2015.062.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%Jul. 2014 – Jun. 2015 Android game 7-day retention rate
Board&Card
Card Combat
RPG
Strategy
Casual
Action
Interpreting the mobile game sub-industries
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
The 7-day retention rate in iOS chess and card combat games is declining, narrowing its gap with the retention rate of other types of games; meanwhile, the 7-day retention rate of role play games is going up.
2014.07 2014.08 2014.09 2014.1 2014.11 2014.12 2015.01 2015.02 2015.03 2015.04 2015.05 2015.062.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
Jul. 2014 – Jun. 2015 iOS game 7-day retention rate
RPG
Casual
Board&Card
Card Combat
Action
Strategy
Interpreting the mobile game sub-industries
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
2014.07 2014.08 2014.09 2014.1 2014.11 2014.12 2015.01 2015.02 2015.03 2015.04 2015.05 2015.062.00
2.50
3.00
3.50
4.00
4.50
5.00
5.50
6.00
Jul. 2014 – Jun. 2015 Android game daily played times
RPG Board&Card Card Combat Action Strategy Casual
Interpreting the mobile game sub-industriesThe average number of times that strategy games are played on Android devices
on a daily basis is showing an upward trend, while that with card combat games and role play games is declining.
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
The average number of times that all iOS games are played on a daily basis is witnessing a slight increase, among them, that with role play games is increasing significantly.
2014.07 2014.08 2014.09 2014.1 2014.11 2014.12 2015.01 2015.02 2015.03 2015.04 2015.05 2015.060.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
Jul. 2014 – Jun. 2015 iOS game daily played times
RPG Board&Card Card Combat Action Strategy Casual
Interpreting the mobile game sub-industries
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
In June, 2015, the average time spent on Android role play games has increased compared with that in July 2014, while the average time spent on other types of games are declining at different rates.
2014.07 2014.08 2014.09 2014.1 2014.11 2014.12 2015.01 2015.02 2015.03 2015.04 2015.05 2015.06200
300
400
500
600
700
800
900 Jul. 2014 – Jun. 2015 Daily average game time (second) on
Android devices
Board&Card
RPG
Strategy
Carad Combat
Actiion
Casual
Interpreting the mobile game sub-industries
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
The average time spent on iOS card combat games, strategy games and casual games is witnessing a significant growth.
2014.07 2014.08 2014.09 2014.1 2014.11 2014.12 2015.01 2015.02 2015.03 2015.04 2015.05 2015.06400
600
800
1000
1200
1400
1600 Jul. 2014 – Jun. 2015 Daily average game time (Second) on iOS
devices
Board&Card
RPG
Strategy
Card Combat
Actioin
Casual
Interpreting the mobile game sub-industries
Data Source: TalkingData Data Centre
2011-2015 © TalkingData.com
1
2
3
4
5
6
7
8
9
10
• In the top 10 most popular
casual games, four of them
are from Tencent, with
Happy Elements taking the
first place by attracting 14.1
percent of the players.
Top 10 casual games in player coverage
Data from: TalkingData Data Centre, Android app ranking in June, 2015
Interpreting the mobile game sub-industries
Fruit Ninja
PopStar Classic!
Rhythm Master
Temple Run 2
Subway Surfers
Craz3 Match
Parkour Everyday
Fight thee Landlord
Popstar!
Happy Elements
2.15%
2.63%
2.84%
3.04%
3.16%
3.94%
8.65%
10.39%
12.79%
14.10%
Top 10 casual games in player coverage in Jun. 2015
2011-2015 © TalkingData.com
1
2
3
4
5
6
7
8
9
10
• Parkour Everyday takes the first place by attracting 8.65 percent of the players, while Subway Surfer World Tour: New Orleans ranks the second with 3.16 percent. In the third place is Temple Run 2, winning 3.04 percent of players. Other parkour games including Despicable Me :Minion Rush, Where Are We Going, Dad(Season2) and Running Man, which are based on entertainment TV shows or movies, have also gained much popularity.
Top 10 parkour games in player coverageInterpreting the mobile game sub-industries
Data from: TalkingData Data Centre, Android app ranking in June, 2015
Temple Run
Running Man
Give it up!
Where Are We Going, Dad
Run Pleasant Goat
Despicable Me
Snow Board Adventures
Temple Run 2
Subway Surfer
Parkour Everyday
0.38%
0.40%
0.40%
0.42%
0.48%
0.93%
1.46%
3.04%
3.16%
8.65%
Top 10 parkour games in player coverage in June, 2015
2011-2015 © TalkingData.com
1
2
3
4
5
6
7
8
9
10
• In the 10 most popular
fighting and shooting
action games, National
Warplanes takes the first
place by attracting 2.1
percent of players,
followed by We Fire with
2.09 percent. Thunder
Fighter secures the third
place by winning 1.63
percent of players.
Top 10 action games (STG&FTG) in player coverageInterpreting the mobile game sub-industries
Data from: TalkingData Data Centre, Android app ranking in June, 2015
Fighters' 97
Shadow Fight 2
Shadow Realm
3 Fruity Kingdom
Guns Girl 2
We Fight
National Battle
Thunder Fighter
We Fire
National Warplanes
0.22%
0.32%
0.44%
0.57%
0.59%
0.82%
1.38%
1.63%
2.09%
2.10%
Top 10 action games in player coverage in June,2015
2011-2015 © TalkingData.com
1
2
3
4
5
6
7
8
9
10
• The 10 most popular role
play games are mostly
ARPGs, with Fantasy
Westward Journey, Space
Hunter and Scuffle
Journey taking the lead in
the market.
Top 10 role play games in player coverageInterpreting the mobile game sub-industries
Data from: TalkingData Data Centre, Android app ranking in June, 2015
Stone Age 2
The journey of Flower
Demi-Gods 3D
Taichi Panda
MU Miracle
Undead Killer
3 Fruity Kingdom
Scuffle Journey
Space Hunter
Fantasy Westward Journey
0.13%
0.15%
0.21%
0.22%
0.23%
0.27%
0.57%
0.77%
0.85%
0.97%
Top 10 RPG in player coverage in June 2015
2011-2015 © TalkingData.com
1
2
3
4
5
6
7
8
9
10
• The 10 most popular
strategy games are
mostly tower defense
games, with Plant VS
Zombies and Carrot
Fantasy series still
attracting most players.
Besides, Clash of Clans
and Boom Beach are also
quite popular among
players.
Top 10 strategy games in player coverageInterpreting the mobile game sub-industries
Data from: TalkingData Data Centre, Android app ranking in June, 2015
Burning Vegetables 3
Plant VS Zombies
Survivalcraft
Plant VS Zombies 2
Fight for Freedom
Carrot Fantansy
Boom Beach
Clash of Clans
Carrot Fantansy 2
Plant VS Zombies 2 (HD)
0.23%
0.24%
0.24%
0.39%
0.47%
0.64%
1.10%
1.27%
1.68%
1.72%
Top 10 Strategy games in player coverage in June 2015
2011-2015 © TalkingData.com
1
2
3
4
5
6
7
8
9
10
• In the 10 most popular chess and card games, 7 of them are of the Fight the Landlord series. Among them, Fight the Landlord from Tencent has won 10.39 percent of the players, while another Tencent product Mahjong takes the second place with 1.95 percent.
Top 10 board and card games in player coverageInterpreting the mobile game sub-industries
Data from: TalkingData Data Centre, Android app ranking in June, 2015
Fight the Landloard(Wawa Game)
Fight the Landloard(Ourgame)
Fight the Landlord(June Game)
Happy Bull
Boya Fight the Landlord
Chinese Chess
Fight the Landlord(Tuyou)
JJ Fight the Landlord
Happy Mahjong
Fight the Landlord
0.73%
0.77%
0.96%
1.09%
1.20%
1.45%
1.62%
1.82%
1.95%
10.39%
Top 10 Board and card games in player coverage in June 2015
2011-2015 © TalkingData.com
1
2
3
4
5
6
7
8
9
10
• The classic Dota Legend is still on the top of the chart, while other new games like One Hundred Thousand Bad Jokes, Warship Girls and Chaobao Sanguo have also gained popularity among players.
Top 10 card combat games in player coverageInterpreting the mobile game sub-industries
Data from: TalkingData Data Centre, Android app ranking in June, 2015
Killers of Samguk lite
Chaobao Sanguo
Warship Girls
100k Bad Jokes
Junior Samguk
I am MT2
Go Picacho
Hero Killing
Killers of Samguk
Dota Legend
0.13%
0.18%
0.20%
0.22%
0.26%
0.33%
0.37%
0.51%
0.53%
0.64%
Top 10 card combat games in player coverage in June 2015
2011-2015 © TalkingData.com
14.9%
85.1%
Proportion of HTML5 game devices by Q2, 2015
H5 Game Devices Non-H5 Game Devices
2014Q3 2014Q4 2015Q1 2015Q2
1.01 1.10 1.21 1.35
Number of H5 Game Devices and its growth between 2014/Q3-
2015/Q2
8.9% 10.0% 11.7%
Growth in the number of players on HTML5 games has accelerated. By the end of June, 2015, the total number of HTML5 game devices reached 135 million units, accounting for 14.9 percent of the total mobile game devices.
Interpreting the mobile game sub-industries
Data from: TalkingData Data Centre
Unit : 100m
2011-2015 © TalkingData.com
2014Q3 2014Q4 2015Q1 2015Q2
0.20 0.25 0.310.44
Number of HTML5 developers and its growth rate between 2014Q3-2015Q2
Unit : 10k
25.8%21.7%
42.9%
The number of HTML5 game developers has seen a surge in growth, increasing to more than 4,400. More and more participants are flooding into the HTML5 game market.
Interpreting the mobile game sub-industries
Data from: TalkingData Data Centre
2011-2015 © TalkingData.com
2014Q3 2014Q4 2015Q1 2015Q2538 732 1091
16871256 16032246.2
3279
Number of HTML5 games and its growth rate between 2014Q3-2015Q2
H5 Games Non-H5 Games
36.1%49.0%
27.6%
40.1%54.6%
46.0%
The launch of new HTML5 games has also been accelerated. By the end of June, 2015, the total number of HTML5 games has reached 1,687.
Interpreting the mobile game sub-industries
Data from: TalkingData Data Centre
2011-2015 © TalkingData.com
Most of the HTML5 games are light ones, however, there is a certain number of heavy games like role play games and action games.
2015 Q2 HTML5 game genre distribution
56.1%13.2% 9.7% 9.9%4.8% 2.9% 3.4%
CasualAction Puzzle RPGCard Others
Sim
Interpreting the mobile game sub-industries
Data from: TalkingData Data Centre
2011-2015 © TalkingData.com
Compared to non-H5 games, the pay rate of HTML5 games is relatively low, and their profitability is still weak.
RPG
Board&...
Card Co..
.Acti
on
Strateg
yCasu
al
Puzzl
eSim
HTML5
4.3% 3.5% 3.3% 3.1% 2.9% 2.7%1.9% 1.6% 1.4%
Jun. 2015 mobile game pay rate comparison
Interpreting the mobile game sub-industries
Data from: TalkingData Data Centre
2011-2015 © TalkingData.com
The overall time spent on HTML5 games is a bit longer than Non-H5 casual and intellectual games, but is still shorter than most other native games.
Board&Card
RPG Strategy Sim Card Combat
Action HTML5 Puzzle Casual
664 592 555 552 543 465 318 317 309
Jun. 2015 mobile game average game time (second)
Interpreting the mobile game sub-industries
Data from: TalkingData Data Centre, Android app ranking in June, 2015
2011-2015 © TalkingData.com
Insights on the trends in mobile game industry
2011-2015 © TalkingData.com
Proprietors
Players
Developer tool
Data statistic & analysis
Developers
Publishers
Media
App Store
Operator
AD platform
Payment
The industrial chain of mobile games
Insights on the trends in mobile game industry
Mobile DMP
The industrial chain of mobile games is growing mature, and many links in the industry, like information providing, downloading and payment, are witnessing improvements. Therefore, a complete eco-system of mobile games has been established.
(These are only examples that does not include all the companies and are listed in no particular order)
2011-2015 © TalkingData.com
CP
75%
Industry
137%
Gamer
44%
2015 Q2Year-on-year growth rate
Insights on the trends in mobile game industry The growth in the number of mobile game players has come to a slowdown, and the growth in
revenue is stabilizing. Against the backdrop of diminishing demographic dividend, high quality games would be a main trend, and mobile game companies will focus on how to improve game qualities, attract and keep high-quality players, and encourage players to pay.
Data from: TalkingData Data Centre
2011-2015 © TalkingData.com
The mid/heavy games, which have a longer life cycle and whose players are more willing to pay, are likely to boom in future. Meanwhile, light games will tend to focus on vertical markets with particular groups of users, and the value of core users is emerging.
RPG
Card Combat
Strategy
Casual
Actioin
Board&Card
Sim
Android Mobile Game Pay Rate & Game Genre diagram
Pay Rate( Jun. 2015)Genre Distribution of New game
Pay Rate Trend
Game Genre Distribution Trend
Insights on the trends in mobile game industry
Data from: TalkingData Data Centre
2011-2015 © TalkingData.com
Role play games, card combat games and strategy games are outstanding in user stickiness, as players of those games tend to open games more often and stay relatively longer in the games, and those games are likely to attract more high-quality players.
Board&Card Sim Strategy Card Combat
RPG Puzzle Casual Action
664552 555 543
592
317 309
465
Daily Game TimeDaily Played Times
Insights on the trends in mobile game industry
Data from: TalkingData Data Centre
2011-2015 © TalkingData.com
The distribution methods of mobile games are diversifying, as more users are participating from online video media, mobile games vertical media and social network services.
App Store
SocialNetwork
VideoMedia
VerticalMedia
Insights on the trends in mobile game industry
(These are only examples that does not include all the companies and are listed in no particular order)
2011-2015 © TalkingData.com
6/9 6/10 6/11 6/12 6/13 6/14 6/15 6/16 6/17 6/18 6/19 6/20 6/21 6/22 6/23 6/24 6/25 6/26 6/27 6/28 6/29 6/30
Pre-down-load opened on Android platform
Log in through Android Platform Like 360, Tencent,
Baidu
Installation volume of the Journey of Flower on Android devices on June 9-30, 2015
Test Stage( limited
access)
Animation, film and TV program IP games are gaining strong momentum. Popular adapted IP games no longer involve only developers, but also proprietors and media, who are actively taking part in the releasing of the games, so as to maximize the value of popular IPs.
航 海王
花千骨
十万个冷笑话
屌丝 男士盗墓笔记仙剑
火影武媚娘 传奇
喜 羊羊爸
去哪儿爸
弟
奔跑
兄少年
栈花忍者 客
EntertainmentIP
TV Series IP
Web Show
IP
Animation
IP
TV Premiere
iOS version launched
……
Insights on the trends in mobile game industry
The distribution matrix of the Journey of Flower
Popular IPs adapted from animation, films and TV programs (examples)
Data from: TalkingData Data Centre, Android app ranking in June, 2015
2011-2015 © TalkingData.com
With continued developments in development tools, browsers and service platforms, the industrial chain of HTML5 games will keep extending, and its cross-platform and cross-screen technology will bring developers more opportunities to turn visitor volume into revenue.
Entry
BrowserService Platform
Mobile AppsDevelopment Tools
Others
Volume
Core
User
FA
NP R
OS
GE
NE Transfor-
mation
Insights on the trends in mobile game industry
FreeCooper-
ationSelf-
supporting┅
Small Games
Ranking Charts/Rewards
Interaction
Social Media click/share
Networking
PE
CTS
RA
L
2011-2015 © TalkingData.com
TalkingData is China’s largest 3rd party data service provider. It will be your
best partner to gain in-depth understanding of China’s Mobile Internet market.