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2015 ADVERTISING & CIRCULATION AWARDS
BANQUET
June 15, 2015
Inn on the Lake
Canandaigua, New York
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ADVERTISING AWARDS
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ADVERTISING AWARDS
First, Second and Third Place
122 entries
17 New York State newspapers
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ADVERTISING AWARDS
Contest Judges: • Wiley Acheson, Retail Advertising Manager,
White Mountain Publishing, Show Low, AZ • Cindy Meaux, Advertising Manager, Arizona
Newspaper Association, Phoenix, AZ • Greg Tock, Publisher, Independent
NewsMedia, Inc., Apache Junction, AZ
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ADVERTISING AWARDS
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ADVERTISING AWARDS
Under 10,000
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2 ND AND 3 RD PLACE WINNERS
The Citizen, Auburn • 2nd Place - Promotional Literature – “Cayuga Media - Media
Kit” • 2nd Place - Innovative Idea – “Finger Lakes GO&DO App” • 3rd Place - Black and White Ad – “Southern Tier Stables
Haunted Hayrides” • 3rd Place - Locally Prepared Color – “Lakeside Entertainment” • 3rd Place - Specialty Supplement – “Skaneateles Directory” • 3rd Place - Community Service – “35 Objects”
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2 ND AND 3 RD PLACE WINNERS
Observer, Dunkirk • 2nd Place - Newspaper Self-Promotion – “Earth Day” • 2nd Place - Community Service – “Grape County Corridor
Map” • 2nd Place - Online Animated Advertisement – “Gerry
Rodeo” • 3rd Place - Ad Campaign – “Taste pages” • 3rd Place - Innovative Idea – “2015 Observer Calendar”
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2 ND AND 3 RD PLACE WINNERS
The Leader-Herald, Gloversville • 3rd Place - Newspaper Supplement – “Lake Country” • 3rd Place - Online Animated Advertisement – “ADK
Gold & Silver”
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2 ND AND 3 RD PLACE WINNERS
Register-Star, Hudson • 2nd Place - Black and White Ad – “Pat Shanley” • 2nd Place - Ad Campaign – “Work Life Balance” • 2nd Place - Newspaper Supplement – “Progress” • 2nd Place - Specialty Supplement – “Best of Columbia County” • 2nd Place - Online Static Advertisement – “Falcon Ridge” • 3rd Place - Newspaper Self-Promotion – “18-Months Growth” • 3rd Place - Promotional Literature – “River Chronicle Rate
Sheet”
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2 ND AND 3 RD PLACE WINNERS
Adirondack Daily Enterprise, Saranac Lake • 2nd Place - Locally Prepared Color – “Offering the Best
Locations” • 3rd Place - Online Static Advertisement – “Adirondack By
Owner Leaderboard”
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ADVERTISING AWARDS
First Place Winners
Under 10,000
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ONLINE STATIC ADVERTISEMENT
First Place - The Citizen, Auburn
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ONLINE ANIMATED ADVERTISEMENT
First Place - The Citizen, Auburn
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N E WS PAPE R SE LF- PROMOT ION
First Place The Daily Mail
Catskill
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INNOVATIVE IDEA
First Place The Daily Mail
Catskill
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BLACK AND WHITE ADVERTISEMENT
First Place - Observer, Dunkirk
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ADVERTISING SECTION NEWSPAPER SUPPLEMENT
First Place - Observer, Dunkirk
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PROMOTIONAL LITERATURE
First Place Observer Dunkirk
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ADVERTISING CAMPAIGN
First Place The Header-Herald
Gloversville
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ADVERTISING SECTION SPECIALTY SUPPLEMENT
First Place The Header-Herald
Gloversville
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LOCALLY PREPARED COLOR
First Place - Register-Star, Hudson
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COMMUNITY SERVICE
First Place Register-Star
Hudson
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ADVERTISING AWARDS
10,000-50,000
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2 ND AND 3 RD PLACE WINNERS
Finger Lakes Times, Geneva • 2nd Place - Newspaper Self-Promotion – “Year in Review” • 2nd Place - Locally Prepared Color – “Health Care Proxy” • 2nd Place - Innovative Idea – “Domestic Violence” • 3rd Place - Black and White Ad – “ABC's of Back to
School” • 3rd Place - Online Static Advertisement – “Dr. Littlejohn”
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2 ND AND 3 RD PLACE WINNERS
The Post-Journal, Jamestown • 2nd Place - Specialty Supplement – “Vacation Guide 2014” • 2nd Place - Online Static Advertisement – “Southern
Chautauqua Federal Credit Union” • 2nd Place - Online Animated Advertisement – “Luv
Toyota” • 3rd Place - Newspaper Self-Promotion – “Hometown
Heroes 2014”
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2 ND AND 3 RD PLACE WINNERS
Press-Republican, Plattsburgh • 3rd Place - Locally Prepared Color – “Battle of the
Centuries promo Ad” • 3rd Place - Ad Campaign – “Bingo Contest”
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2 ND AND 3 RD PLACE WINNERS
Daily Sentinel, Rome • 2nd Place - Black and White Ad – “Gem Boutique” • 2nd Place - Newspaper Supplement – “Christmas
Wishbook 2014” • 2nd Place - Community Service – “Breast Cancer Section” • 3rd Place - Innovative Idea – “Kennedy Arena Supplement”
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2 ND AND 3 RD PLACE WINNERS
Watertown Daily Times • 2nd Place - Ad Campaign – “Pick'Em League with
Advertiser: Watertown Auto Sales Drive America” • 3rd Place - Newspaper Supplement – “Kids Summer Fun” • 3rd Place - Specialty Supplement – “NNY Living
Weddings” • 3rd Place - Community Service – “The Antique Boat
Museum 50th Boat Show”
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ADVERTISING AWARDS
First Place Winners
10,000-50,000
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ADVERTISING CAMPAIGN
First Place - Finger Lakes Times, Geneva
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A D V E R T I S I N G S E C T I O N
SP E CIALT Y SUPPLE ME N T
First Place Finger
Lakes Times Geneva
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ONLINE ANIMATED ADVERTISEMENT
First Place Finger Lakes Times
Geneva
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INNOVATIVE IDEA
First Place The Post-Journal
Jamestown
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NEWSPAPER SELF-PROMOTION
First Place The Times Herald
Olean
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BLACK AN D WHIT E ADVE RT ISE ME N T
First Place The Times Herald
Olean
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LOCALLY PREPARED COLOR
First Place The Times Herald
Olean
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ADVERTISING SECTION NEWSPAPER SUPPLEMENT
First Place Press-Republican
Plattsburgh
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COMMUNITY SERVICE
First Place Press-Republican
Plattsburgh
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ONLINE STATIC ADVERTISEMENT
First Place Press-Republican
Plattsburgh
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ADVERTISING AWARDS
Over 50,000
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2 ND AND 3 RD PLACE WINNERS
Times Union, Albany • 2nd Place - Newspaper Supplement – “Home Expo 2014” • 2nd Place - Specialty Supplement – “518 Life August
2015” • 2nd Place - Community Service – “Historic Cherry Hill
Albany History Fair” • 3rd Place - Online Static Advertisement – “Times Union
Facebook ad”
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2 ND AND 3 RD PLACE WINNERS
Times Herald-Record, Middletown • 2nd Place - Newspaper Self-Promotion – “Now you can
touch, scroll, and slide on ‘What's happening’ in Hudson Valley!”
• 2nd Place - Online Static Advertisement – “Welcomes 2 Chainz!”
• 3rd Place - Locally Prepared Color – “We are proud to welcome our new attorneys of 2014”
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2 ND AND 3 RD PLACE WINNERS
The Daily Gazette, Schenectady • 2nd Place - Locally Prepared Color – “Northeastern Fine
Jewelry” • 3rd Place - Specialty Supplement – “Southern Saratoga
Magazine”
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2 ND AND 3 RD PLACE WINNERS
The Post-Standard, Syracuse • 2nd Place - Ad Campaign – “Don't Miss a Thing” • 2nd Place - Online Animated Advertisement – “This
Holiday Season Remember”
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ADVERTISING AWARDS
First Place Winners
Over 50,000
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BLACK AND WHITE ADVERTISEMENT
First Place – Times Union, Albany
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LOCALLY PREPARED COLOR
First Place Times Union
Albany
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ADVERTISEMENT CAMPAIGN
First Place – Times Union, Albany
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PROMOTIONAL LITERATURE
First Place Times Union
Albany
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ONLINE ANIMATED ADVERTISEMENT
First Place – Times Union, Albany
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INNOVATIVE IDEA
First Place – Times Union, Albany
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NEWSPAPER SELF-PROMOTION
First Place – The Buffalo News
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COMMUNITY SERVICE
First Place – The Buffalo News
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ADVERTISING SECTION NEWSPAPER SUPPLEMENT
First Place Times Herald-Record
Middletown
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ADVERTISING SECTION SPECIALTY SUPPLEMENT
First Place Times Herald-Record
Middletown
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ONLINE STATIC ADVERTISEMENT
First Place The Post-Standard
Syracuse
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PROMOTION AWARDS
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PROMOTION AWARDS
First, Second and Third Place
23 entries
5 New York State newspapers
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PROMOTION AWARDS
Contest Judges: • Warren C. Dews Jr., Vice President of Audience
Development, Sales & Marketing, New England Newspapers, Inc.
• Michael J. Smith, Director of Consumer Sales and Retention, 21st Century Media
• Bob DiMatties, Circulation Director, Caledonian-Record, St. Johnsbury, CT
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PROMOTION AWARDS
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PROMOTION AWARDS
Under 40,000
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SPECIAL PROJECTS/ COMMUNITY INVOLVEMENT
Third Place Columbia-Greene
Media Hudson
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SUBSCR IPT ION S AL E S /R E T E N T ION AN D MAR KE T IN G PROG R AMS
Second Place - Columbia-Greene Media, Hudson
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SPECIAL PROJECTS/ COMMUNITY INVOLVEMENT
Second Place - Columbia-Greene Media, Hudson
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DIGITAL PROMOTIONS/ E-EDITIONS
Second Place Columbia-Greene
Media Hudson
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SUBSCR IPT ION S AL E S /R E T E N T ION AN D MAR KE T IN G PROG R AMS
First Place - Columbia-Greene Media, Hudson
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SIN G LE COPY SALE S AN D P OIN T OF PURCHASE PROG R AMS
First Place - Columbia-Greene Media, Hudson
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DIGITAL PROMOTIONS/ E-EDITIONS
First Place Columbia-Greene
Media Hudson
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SPECIAL PROJECTS/ COMMUNITY INVOLVEMENT
First Place Finger Lakes
Times Geneva
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PROMOTION AWARDS
Over 40,000
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SUBSCR IPT ION S AL E S /R E T E N T ION AN D MAR KE T IN G PROG R AMS
First Place Times Union
Albany
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SIN G LE COPY SALE S AN D POIN T OF PURCHASE PROG R AMS
First Place Times Union, Albany
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DIGITAL PROMOTIONS/ E-EDITIONS
First Place Times Union
Albany
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DIGITAL PROMOTIONS/ E-EDITIONS
Third Place – Times Herald-Record, Middletown
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SIN G LE COPY SALE S AN D POIN T OF PURCHASE PROG R AMS
Second Place Times Herald-
Record Middletown
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SPECIAL PROJECTS/ COMMUNITY INVOLVEMENT
First Place - Times Herald-Record, Middletown
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SUBSCR IPT ION S AL E S /R E T E N T ION AN D MAR KE T IN G PROG R AMS
Third Place - The Post-Standard, Syracuse
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SIN G LE COPY SALE S AN D POIN T OF PURCHASE PROG R AMS
Third Place The Post-Standard
Syracuse
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SPECIAL PROJECTS/ COMMUNITY INVOLVEMENT
Third Place The Post-Standard
Syracuse
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SUBSCR IPT ION S AL E S /R E T E N T ION AN D MAR KE T IN G PROG R AMS
Second Place The Post-Standard
Syracuse
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SPECIAL PROJECTS/ COMMUNITY INVOLVEMENT
Second Place – The Post-Standard, Syracuse
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DIGITAL PROMOTIONS/ E-EDITIONS
Second Place – The Post-Standard, Syracuse
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2015 ADVERTISING & CIRCULATION AWARDS
BANQUET
Congratulations to all of
this year’s winners!
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2016 CONFERENCE SCHOLARSHIP
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2015 PRESIDENT’S AWARD
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2015 PRESIDENT’S AWARD
Gwen Tomaselli Metro Creative Graphics
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FUTURE LEADERS SCHOLARSHIP
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PRIZE RAFFLES
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PRIZE RAFFLES
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2016 CONFERENCE
9th Annual Joint Conference / 100th NYSCMA, Inc. Conference June 12-14, 2016 - Gideon Putnam Resort - Saratoga Springs, NY
www.nynewspaperconference.com
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2015 ADVERTISING & CIRCULATION AWARDS
BANQUET
June 15, 2015
Inn on the Lake
Canandaigua, New York