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SNA Packages � http://www.gmw.rug.nl/~huisman/sna/software.html
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Overview � Lifecycle of an SNA study using UCINET
https://sites.google.com/site/ucinetsoftware/home � Data gathering � Data management � Visualisation � Hypothesis testing � Other network measures
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Why SNA? � Social network theory
� Performance - Pentland, Burt � Diffusion – simple vs complex, Christakis & Fowler � Power – Padegtt’s study of Renaissance Florence families
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Improvisational Capabilities
Absorptive Capacity
Centrality in the problem solving advice network
Social diversity in the problem solving advice
network
H1
H2
H3 H4 H5
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Collecting data
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Collecting data
80% plus response rate – robust network
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UCINET
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Current Research - Twitter & Innovation
Employee A Employee B
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� https://apps.facebook.com/namegenweb � http://inmaps.linkedinlabs.com/