Download - 2014 Bunker Beach Water Park Report
2014 Season
• Saturday, June 7th – Monday, September 1st
• 87 operation days
• 26th season
• 4th season since last expansion
• Average Temperature: 80.1˚
• Closed early: 12 cold/wet days
• Did not open: 3 days
• Hours in staff savings: 56.25 hours
Monthly Attendance
2014 2013 2012 2011
June 11,184 13,902 26,731 14,838
July 36,954 45,122 56,941 55,842
August 38,532 47,520 38,958 41,5483
September 923 540 5,828 5,483
Total 87,593 107,084 128,458 117,493
Monthly Revenue ($)
2014 2013 2012 2011
June 344,029 340,542 485,000 355,697
July 595,744 618,375 677,174 740,755
August 522,322 597,809 375,538 463,863
September 8,059 6,440 56,782 43,454
Total 1,472,010 1,570,182 1,609,162 1,580,829
Sales Comparisons• 2,008 Season Passes
• 1,751 sold in 2013
• 25 Punch Cards sold• 34 in 2013
• 111 Cardio Club Season Passes
• 21 sold in 2013
• 1,682 Cardio Club participants• 2,041 in 2013
• 143 Aqua Zumba participants• 96 in 2013
Group Rentals and Parties
• 17,810 Group Guests
• 14,591 in 2013
• 147 Twilight Birthday Party participants
• 223 in 2013
• 140 Cabana Rentals
• 176 in 2013
• 10 South Beach Shelter Rentals
• 8 in 2013
SmarteCarte Locker Rentals
2014
• 2,106 locker rentals
• 953 Large / 1153 Small
• Net Revenue $ 7,840
• Audience Surveyed:178 Surveys
71% Daily Admissions
15% Season Pass Holders
14% With a Group
1. How did you hear about Bunker Beach?• 4% Facebook/Social Media
• 8% Coupon/Advertisement
• 9% Internet search
• 33% Other
• 46% From a friend
2014 Customer Survey Results
2. Ease of locating of the Facility:• 1% Poor
• 1% Fair
• 27% Good
• 71% Excellent
3. Parking at Bunker Beach:• 1% Poor
• 4% Fair
• 30% Good
• 65% Excellent
Scale of 1-4
1 = low satisfaction
4 = high satisfaction
Services:
Safety/First Aid 3.8
Customer Service 3.7
Cleanliness 3.4
Concessions:
Variety of Items 3.6
Cost of Items 2.9
Quality of Items 3.3
Speed of Service 3.5
Occurrences• 24 Lifeguard Jump-In’s
• 37 in 2013
• Ambulance Visits: 8 – 1 transported
• 11 in 2013
• Employee Occurrences: 6
• 6 in 2013