2012 Email Evolution Conference Teaser
WebinarPart II
#eec12
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THE STATE OF EMAIL IN AN INTERACTIVE WORLD
EEC 2012: Seth Berman, Thursday 4:00pm – 5:00pm
The State of Email in an Interactive World
Key Takeaways• Find out when to use email as part of an increasingly complex
marketing mix• Learn how to move digital to the center of your marketing strategy• Capitalize on widespread smartphone adoption to be more relevant• Discover ways to drive real-time interaction with customers to drive
them to the desired action – a sale
Seth BermanDirector, Global Marketing
BabyCenter
Ed HenrichSVP, Professional Services
Responsys
Rick HeffernanDirector, eMarketing Strategy
and Internet SalesMetLife
CROSS-CHANNEL MARKETINGPUTTING THE CONSUMER FIRST: A NEW OUTLOOK FOR SOCIAL MARKETING
EEC 2012: Dennis Dayman, Thursday from 2:10 – 3:10
The session• Social media is a powerful channel on which people can
connect and share, and marketers can leverage to design targeted campaigns, but increases compliance issues– This session looks on how privacy and social regulations are evolving
and impacting marketing– Learn about best practices for consumer-first social media based
email marketing.– How to ensure compliance with 2012 regulations and the penalties
for non-compliance.• Speakers
– Dennis Dayman, Eloqua– Spencer Kollas, StrongMail
Come join the fun on Thursday from 2:10pm – 3:10pm
PRE-CONFERENCE WORKSHOP: INTEGRATED LIFECYCLE MARKETING PLUS: NEW STRATEGIES FOR GROWING YOUR EMAIL LIST
EEC 2012: Jordan Cohen, Wednesday 9-3:30, Friday 10:30am – 11:30am
Integrated Lifecycle Marketing • Pre-conference workshop featuring
case studies and practical “how to” advice for integrated marketing success throughout the customer lifecycle
– Wednesday, February 22, 10:00am – 3:00pm
• Part 1: Instructors & Topics:– Manny Ju, BlueHornet – Acquisition– Jordan Cohen, Pontiflex – Retention &
Loyalty– Chris Marriott, StrongMail – Influence
• Part 2: Integrated Marketer Idol: – Divide into teams and create the ultimate
integrated lifecycle marketing program– Win over the judges and a special prize
awaits!
New Strategies for Growing Your Email List
• B2C Email Strategies Track– Friday, February 24, 10:30am
• Part 1: How to Build an Acquisition Plan
– Arthur Middleton Hughes, Silverpop
• Part 2: Panel Discussion moderated by David Daniels
– Matt Annerino, LiveNation– Jared Blank, Tommy Hilfiger– Jordan Cohen, Pontiflex
EMAIL MARKETING TRENDS FOR 2012
EEC 2012: Ryan Phelan, Friday 8:30 – 9:30ish
This is really the best session…..no really….it is
IT’S FRIDAY!!!!!!!
IT’S FRIDAY!!!!!!!
Friday Opening Keynote: Email Marketing Trends for 2012
• Exciting and energetic presentation for a Friday Morning!
• Let’s get behind the numbers
• Discuss industry trends and the consumers experience with email
• Special guest presenters!
• Don’t oversleep, this is the one they will be talking about
Shar Van BoskirkVP and Principal AnalystForrester Research Inc.
Ryan PhelanVP, Strategic ServicesBlueHornet
Questions?
Submit your questions for the speakers via Vivastream too!
Thanks for attending See ya in Hollywood
REGISTER NOW!