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An Analysis of Demand Side Management
Aug 17, 2011
ⓒ 2011 insprout Corporation.
All rights reserved
2
Table of Contents
1st Part: Introduction
� Introduction
�Our Focus in the Technological Domains of Smart Grid
�Demand Side Management
�Big News!
2nd Part: 1st Case Study
�People Power
3rd Part: 2nd Case Study
� iControl Networks
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Introduction
Purpose
-In the previous research, we identify the business opportunities in
Demand Side Management (DSM) that include the Energy
Management Services (EMS) and Advanced Metering Infrastructures
(AMI) & Field Area Network (FAN).
-In this research, we will deeply take a look at the structure of these
technological domains, and pick up & analyze some companies
active in these domain as case study.
Methodology
-We will present an diagram of Demand Side Management,
identifying each technological component within the system.
-We will then pick up some companies that are actively doing
businesses within these fields to get case studies for Japanese startups.
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2.Our Focus in the Technological Domains of Smart Grid
TransmissionTransmission DistributionDistributionGenerationGeneration ConsumptionConsumption
Renewable EnergiesRenewable Energies
Alternative EnergiesAlternative Energies
Energy Production
Wide Area Monitoring SystemWide Area Monitoring System
Monitoring&Control of System Power Supply
Distribution AutomationDistribution Automation
Superconducting TransmissionSuperconducting Transmission
Effective Operation of System Power Supply
Power Electronics Applied EquipmentPower Electronics Applied Equipment
AMI / FAMAMI / FAM
Advanced Interface Technologies
Power Conditioner TechnologiesPower Conditioner Technologies
EMSEMS
EVEV
Energy Consumption
Energy Storage TechnologiesEnergy Storage Technologies
Energy Storage6
1 2 3
4
5
RecycleRecycleFossil Fuel EfficiencyFossil Fuel Efficiency
Energy SavingEnergy Saving
※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.”
1)
2)
3)
4) 5) 6)
7)
8)
9)10)
11)
12)
13)
14)
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※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.”
DescriptionDescriptionTechnological
Domain
Technological
Domain
③Energy Consumption
6) EMS Technologies
Process of managing the consumption of energy, generally to
optimize available and planned generation resources.
It includes HEMS, BEMS, FEMS, and Demand Response.
AMI refers to a system that integrates smart meter and various
control devices for energy management. FAN is a network that
bundles multiple smart meters and connects to public
communication lines.
⑤Advanced Interface
Technologies
12) AMI / FAN
2.Detailed Descriptions of DSM Domains
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※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association
3.Structure of DSM
Power Company
Business
System
Distribution
Automation
System
Gas Company
Service
Provider
MDMS Concentrator Communication
AMI
Measu
re
Contro
l
Building/Commercial/Industrial
HEMS
Controller
Household
Devices
Energy
Storage
Energy
Generator
Household
BEMS/FEMS
Controller
Household
Devices
Energy
Storage
Energy
Generator
Demand Response Network
EMS Controller
Smart Meter
Concentrator
MDMS
Communication
Unit
Wired/Wirelsss
Block Diagram
System Structure
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3.Structure of DSM
�AMI assumes communications among Smart Meter, Service Providers
including utility companies and Energy Management System placed in the
demand side.
�Between service providers and consumers AMI provides information to
various systems through Meter Data Management System (MDMS). For
example, billing automation system, distribution automation system are done
through AMI.
The introduction of AMI makes it possible to
measure power consumption real time.
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4.Big News!
�California PUC adopted the world’s first comprehensive set of rules
to ensure that consumers can access the detailed energy usage data
gathered by their smart meter. This decision calls for:
1. Web Presentment-Utilities must provide via their websites such information as detailed energy usage.
2. Tier Alerts-When customers move from one price tier to the next, the utilities are to provide notification.
3. Rate Option Calculator-Help consumers understand whether they would save money by switching to a time-of-use rate.
4. Real-time Data
-Decision requires them to file plans that “include an initial phase with a rollout that enables a
minimum of 5,000 HAN-enabled devices to be directly connected with smart meters.
5. Third-Party Data Service
- Consumers can authorize third parties to receive their backhauled smart meter data directly from the
utility to support services such as energy efficiency. Will use OpenADE as standard.
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4.Big News! ~OpenADE (Automated Data Exchange)
Meter
Data
Mgmt
Utility
Billing
& CIS
Utility
Web
Site
Open
ADE
Smart Network
Application Platform
Communication Network
Head End
Open
ADEEnergy Info
Application
Utility Data Center Authorized Third Party
Next Day DataAMI
Radio
Smart Meter
Communications
Network
Internet
Internet
How the Open Automated Data Exchange communication standard works
※Source:http://www.emeter.com/smart-grid-watch/2011/california-puc-adopts-consumer-data-access-and-privacy-rules-for-smart-meters/
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Case Study 1
People Power
Aug 17, 2011
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Overview of People Power
1. Product/Service
-offers integrated EMS solution, “Energy Services Platform”
which consists of the followings:
i. SuRF Module (wireless communication module)
ii. OSIAN (middleware embedded on SuRF Module)
iii.Cloud-Based Power Management Tool
2. Corporate Data
-CEO: Gene Wang
-Founded in Jan. 2009
-http://www.peoplepowerco.com/
-Finance
i. Series A, ¥750,000, Nov.10, 2009
New Cycle Capital, Greener Capital
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Company Overview
Name
Headquarters
Year Founded
Employees
Business
Sectors
Partners
People Power
People Power USA
526-A Bryant Street Palo Alto, CA 94301
2009
22 employees (on Linked in, as of Aug 17 )
Offers integrated EMS solution, “Energy Services Platform,” consistingof
1) SuRF Module (wireless communication module), 2) OSIAN (middleware
embedded on SuRF Module), and 3) Cloud-Based Power Management Tool
Broadband service providers and home security companies :
Comcast, ADT
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Funding History
Series A
Total
Nov. 2009
-
0.75M
0.75M
Year Amount
New Cycle Capital
Greener Capital
-
Participants in the Round
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※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association
Focus Area
Power Company
Business
System
Distribution
Automation
System
Gas Company
Service
Provider
MDMS Concentrator Communication
AMI
Measu
re
Contro
l
Building/Commercial/Industrial
HEMS
Controller
Household
Devices
Energy
Storage
Energy
Generator
Household
BEMS/FEMS
Controller
Household
Devices
Energy
Storage
Energy
Generator
Demand Response Network
EMS Controller
Smart Meter
Concentrator
MDMS
Communication
Unit
Wired/Wirelsss
Block Diagram
System Structure
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Description of Energy Service Platform
1. SuRF Module
-Wireless communication module
-Mounted in home appliances
2. OSIAN
-Middleware for Open Source IPv6
Automation Network
-Embedded on SuRF Module
3. Cloud-Based Power Management Tool
Enable you to monitor & control home
appliances through smart phone and PC
Three Components of ESP
Energy Service Platform
*For a video presentation, see the following link:
http://youtu.be/lJY9cVF7Tuk
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Description of Energy Service Platform
1. SuRF Module
-Wireless communication module in
various electrical appliances at home
-Dimensions (25mm×25mm×0.9mm)
-IEEE 802.15.4g
-900MHz radios
2. OSIAN
-Middleware for Open Source IPv6 Automation
Network
-Embedded on SuRF Module, and SuRF & OSIAN
mounted in electrical appliances connect to cloud-based
power management tool
-Corresponds to WiFi & ZigBee
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Description of Energy Service Platform
3. Cloud-Based Power Management Tool
-To monitor, control, compare, and contest
power consumption through a single platform,
ESP. Contest functions include Social Network
Services (SNS) such as Facebook.
-For instance, ESP provides an application that
enables you to contest among business
divisions in a company to contest power
consumption.
-To remotely control air conditioning of
commercial facilities such as shopping malls
and office buildings, based on temperature
sensors & humidity sensors.
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Business Model
①①①①SaaS
Model
CustomersPeople
Power②②②②
Custom-
made
Software
Electric
Appliance
Makers
SaaS Model
Custom-made
Software
Company that adopts ESP pays annual fees. Service is offered
under People Power’s brand.
Company that adopts ESP offers its own services, and pays
People Power IRE, as well as annual license fees.
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Citations
English
http://www.treehugger.com/files/2010/11/people-power-brings-esp-to-the-
smart-grid-video.php
http://jp.advfn.com/news__48233630.html
http://www.investorideas.com/news/2011/renewable-energy/02171.asp
http://l2myowndevices.com/index.php/2011/06/28/with-google-power-meter-
of-people-power-announces-a-better-app/
Japanese
http://www.peoplepowerco.com/pressreleases/download/ESP_Product_Annou
ncementJP.pdf
http://journal.mycom.co.jp/news/2010/11/10/113/index.html
http://sangyo.jp/ri/sg/na/article/20110421.html
ⓒ 2011 insprout Corporation.
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Case Study 2
iControl Networks
Aug 17, 2011
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Company Overview
Name
Headquarters
Year Founded
Employees
Business
Sectors
Partners
iControl Networks
Redwood City Office (HQ)
555 Twin Dolphin Drive, Suite 280, Redwood City, CA 94065
2005
69 employees (on Linked in, as of Aug 10 )
iControl OpenHome™ Platform :Interactive Home Security, Energy Management, Home Health Care
Broadband service providers and home security companies :
Comcast, ADT
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Funding History
Series A
Series B
Series C
Series D
Total
Apr. 2006
Apr. 2008
Jul. 2009
Jun. 2011
-
5M
15.5M
23M
50M
93.5M
Year Amount
Charles River Ventures, Intel Capital
Kevin Hartz
Kleiner Perkins Caufield & Byers
Intel Capital, Charles River Ventures
Cisco, Comcast Interactive Capital
Kleiner Perkins Caufield & Byers
Charles River Ventures, Intel Capital
Cisco Systems, Comcast Interactive Capital
Intel Capital, Charles River Ventures, iFund,
Rogers Communications Inc., Tyco International
-
Participants in the Round
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※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association
Focus Area
Power Company
Business
System
Distribution
Automation
System
Gas Company
Service
Provider
MDMS Concentrator Communication
AMI
Measu
re
Contro
l
Building/Commercial/Industrial
HEMS
Controller
Household
Devices
Energy
Storage
Energy
Generator
Household
BEMS/FEMS
Controller
Household
Devices
Energy
Storage
Energy
Generator
Demand Response Network
EMS Controller
Smart Meter
Concentrator
MDMS
Communication
Unit
Wired/Wirelsss
Block Diagram
System Structure
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Description of iControl OpenHome Platform
iControl
OpenHome Platform
Interactive Home Security Energy Management Home Health Care
•IP-enabled home security
•Remote access via web
•Interactive video
•Home management
•Email/Text alerts
: a software solution that helps broadband
service providers and home security
companies to deliver the following functions
•Monitor
•Remote control via web
•Interactive Video
•Cost saving
For a video presentation, see the following link:
http://youtu.be/ws9DusN0-OA
•24/7 monitor
•Combines with monitoring
devices like IP camera,
motion sensors, and
emergency aids
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Business Model
Broadband
Service
Provider
CustomersiControl
Networks
Home Security
Company
OpenHome platform powers Comcast's Home Security package.
•Traditional home security features: police and fire-alarm protection
•“smart home” capabilities: to adjust digital thermostats
Home security is a big market in the US.
iControl has identified market opportunities in the market, and
developed the smart grid system to manage energy consumption at
home that corresponds with home existing security systems.
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Citations
English
http://green.tmcnet.com/topics/green/articles/188838-top-7-reasons-icontrol-networks-
50-million-infusion.htm
http://www.securityinfowatch.com/broadband-service-providers-changing-home-
security-landscape?pageNum=1
http://www.securitysystemsnews.com/article/comcast-sells-home-securityhome-
automation-icontrol
http://techcrunch.com/2010/11/04/icontrol-ucontrol/
Japanese
http://sangyo.jp/ri/sg/na/article/20110421.html
http://www.blwisdom.com/trend/58/2.html
http://ippei.posterous.com/smartgrid-icontrol-0
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Comparisons between People Power and iControl Networks
� They both do their business at B to B to C basis, not directly
selling to consumers.
� iControl Networks relies its sales on traditional sales channels
such as home security companies, while People Power offers
its HEMS solutions directly to consumer electronics
companies, a different business model from other HEMS
companies.
� People Power adds social media aspects into its service, while
iControl Networks mainly develops home security solutions
with EMS as an add-on benefit to customers.
� This may imply that HEMS companies must offer some
extra value to draw attention from consumers to manage
their home energy consumption.
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TO BE CONTINUED
We will analyze in detail various EMS technologies and
companies in those domains