Download - 2009 11 16 Hanze Hogeschool
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Generation Hanze 2009.Waarom jullie de toekomst van communicatie gaan bepalen.Matthijs Roumen voor Hanze Hogeschool - 16 november 2009
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Matthijsik doe iets met social media
voor leuke merken en bedrijven.
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Matthijsik doe iets met social media
voor leuke merken en bedrijven.
Communicatie & Multimedia Design.
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Matthijsik doe iets met social media
voor leuke merken en bedrijven.
2007 sep2008 mrt2008 sep2008 dec2009 jan2009 sep
- Studeren in Turkije.- Stage bij Rhinofly.- Afstuderen bij Lacomunidad.- Afgestudeerd.- Strateeg bij Rhinofly.- Strategy director bij Tribewise.
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Tijdlijn.
nuafgestudeerd werk
2009
20132013
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Wat wil je later worden?
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Wat wil je later worden?
Grafisch vormgever? Interaction designer?Mediaplanner? Strateeg? Frontend developer? Projectmanager? Concept ontwikkelaar? Backend developer? Acountmanager? ...
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Vier punten.
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Een.Wat is studententijd?
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Twee.Mark.
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Drie.Hoe de toekomst eruit ziet.
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Vier.hoe jij je gaat positioneren.Zelfontwikkeling en
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Een.Wat is studententijd?
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1. Onderwijs.
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2. Zelfontwikkeling.
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3. Party.
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Zelfontwikkeling.
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Twee.Mark.
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Dit is Mark.
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Dit is Mark.52 jaar.Amsterdam.Heuuul rijk.
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Twintig jaargeleden begon Mark een superhip communicatie-bureau.
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Koning van TV, radio en print advertenties.
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En werkt nu voor:
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Het veranderende medialandschap.
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De jongeren die opgroeiden met Hyves, Wikipedia, Facebook, LinkedIn en andere sociale media betreden tussen NU de arbeidsmarkt.
Feit
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Drie.Hoe de toekomst eruit ziet.
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In 2013 ben jij afgestudeerd.
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Tijdlijn.
nuafgestudeerd werk
2009
20132013
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Hoe ziet de wereld er dan uit?
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Zo?
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Geschiedenis van het internet.
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Het internet zoals wij het kennen is nog maar < 2.000 dagen oud.
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bron: baekdal.com
Van visitekaartje...1990 - 2000
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bron: baekdal.com
naar interactie...2000 - 2004
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bron: baekdal.comnaar social!2004 - heden.
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Mensen zijn verbonden.
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Mensen zijn verbonden.
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FeitNederland staat met een internetpenetratie van 83.4% in de top 3 van de wereld.
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Feit
Via Marco Derksen - Communication in the digital age: http://bit.ly/1Jq25u
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Feit
Via Marco Derksen - Communication in the digital age: http://bit.ly/1Jq25u
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Feit
Via Marco Derksen - Communication in the digital age: http://bit.ly/1Jq25u
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Een aantal trends van de afgelopen vier jaar.
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Video & online.
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Video & online.
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Het sociale web.
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Mobiel.
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Augmented reality.
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Online shopping.
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Gaming.
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$130.000.000,-
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Zoekmachine marketing.*kots*
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De markt heeft specialisten nodig.
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Welke ontwikkeling ga jij straks oppakken?
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Communicatie wordt steeds creatiever.
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Digitale communicatie wordt steeds creatiever.
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Vier.hoe jij je gaat positioneren.Zelfontwikkeling en
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Tips!
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Studeer in het buitenland.
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Stage lopen bij een bedrijf waar je hart ligt.
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Studeer af bij een bedrijf waar je hart ligt.ook al is het niet verplicht.
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Solliciteer creatief.
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Positioneer jezelf.Doe toffe projecten!
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“Experience is what you get when you didnt̓ get what you
wanted.”
Ga onderuit.
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Lees blogs.
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Blog.
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Lees boeken.
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Ga op jezelf wonen.
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Conclusie
Geniet van je studententijd.Kijk naar de toekomst.Positioneer jezelf!
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One more thing ...www.tribewise.nl/hanze
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Q&A.
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AfbeeldingenThomas Baekdal, baekdal.comStockExchange, sxc.hu
CreditsGedachtengoedFreek Bijl, bit.ly/freekbijlpresentatie