Download - 20 Social Marketing Road Rules
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SOCIAL MEDIA ALLOWS YOU TO GROW A COMMUNITY & BUILD A BRAND.
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BUT YOU’VE GOT TO LEARN THE MANUAL
BEFORE YOU CAN DRIVE THE CAR.
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CHANNELS
FACEBOOK TWITTER
GOOGLE+
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CRACK THE EGG USE PROFESSIONAL PROFILE PHOTOS. 1
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INCLUDE A RELEVANT FACEBOOK COVER
IMAGE. 2 @AMYL_BISHOP
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TAILOR & CUSTOMIZE CONTENT FOR EACH CHANNEL. 3
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DISABLE TWITTER AUTOSHARING TO
FACEBOOK OR LINKEDIN. 4
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SHORTEN & TRACK LINKS ON TWITTER. 5
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DO NOT SHARE INSTAGRAM IMAGES ON TWITTER. 6
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DO NOT USE #IRRELEVANTHASHTAGS 7 @AMYL_BISHOP
NO HASHTAGS ON FACEBOOK. EVER. 8
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TOO MANY UPDATES IN TOO SHORT AN
AMOUNT OF TIME. 9 @AMYL_BISHOP
LET’S TALK ABOUT TOOLS
HOOTSUITE
BUFFER APP
TWEETDECK
REQUEST NEW LINKEDIN CONNECTIONS WITH CUSTOM MESSAGES 10
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SHARE CONTENT FOCUSED ON 3-4 MAIN
AREAS RELATED TO YOUR BRAND 11
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DO NOT SEND NEW FOLLOWERS A SALES PITCH IMMEDIATELY 12
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DO NOT REQUEST RT’S OR LIKES TOO
FREQUENTLY 13 @AMYL_BISHOP
DO NOT BEG FOLLOWERS TO CONNECT WITH YOU ON EVERY OTHER NETWORK 14
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TAILOR & CUSTOMIZE DIRECT MESSAGES
NO AUTOMATION. 15 @AMYL_BISHOP
TREAT SOCIAL MEDIA LIKE A TELEPHONE NOT A MEGAPHONE 16
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SHARE VALUABLE CONTENT & SITE
THE SOURCE 17 @AMYL_BISHOP
PUT YOUR AUDIENCES’ NEEDS AHEAD OF
YOUR WANTS 18 @AMYL_BISHOP
CREATE A COMMUNITY BY MENTIONING OTHERS 19
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PROOF READ EVERYTHING 20
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SOCIAL & DIGITAL"QUESTIONS?
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