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PersonalizationVenkateshSharmaSr.Director,GlobalInventoryManagementandPricing
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The World’s Leading Collection of Vacation Exchange Businesses
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More than 4,300 resorts in over 110 countries
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Approach to Personalization
StrategicVision DataGatheringandIntegration CustomerModeling
InventoryAnalytics PersonalizedRecommendations Feedback
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Why do we need this Initiative
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Data Gathering & Integration
§ Prioritizekeyareasofneed§ Augmentandinfer§ Breakdownsilos§ InvestinDataGovernance§ Distributefromsingle
source
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Consumer Modeling
§ Predictivetransactionalmodelstoidentifyuserstotargetincampaignsbasedonlikelihoodtorespond
§ CreateSegmentsandKPIs§ EnterpriseSegmentation– Pros,Novice,Upscale§ OpportunitySegments– tactical§ LifeTimeValue§ KPISegments– Tenure/Spendmix§ Geosegmentation
Inventory Analytics
§ BookingPatterns§ PricingAlgorithms§ InventoryKPI– Supply,Usage,Demand
andOccupancy
Consumer and Inventory AnalyticsRight Member Right Time Right Property Right Price
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Content: Recommenditemsthataresimilartothosethatauserliked/usedinthepast,orisexamininginthepresent
§ Property/DestinationAttributes§ Transaction/searchinfo
Collaborative:Thecoreideaistosuggestthoseitemstousersthatothersimilarusersliked/usedbefore.“FillinBlank”ofuserprofilebasedonprofilesofsimilarusers
§ Statedpreferences§ Transaction/searchinfo
Personalize RecommendationsBuild Themes – Customize
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Relevant Across Journey
§ Desiretointeract– relevantmessagingduringdifferentphasesofjourney§ Holdaconversation– seamlesslyacrossallchannels§ Sameexperienceacrosschannels§ MemberCentric- wearelisteningandworkingtosendthemonvacation§ Simplifythejourney
Dream Search Book Pre-Travel Travel Post-Travel
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Because Your Vacation means the World to Us
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