A STUDY ON THE EFFECTS OF BRAND ASSOCIATIONS

OF AVT TEA AMONG HOMEMAKERS

AT

AVT NATURAL PRODUCTS .LTD, SOUTH VAZHAKULAM

Project work submitted to Mahatma Gandhi University in partial

fulfillment of the requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

MG UNIVERSITY, KOTTAYAM

Submitted By

STENU JOHNY

REG. NO. 50530

Under the Guidance of

Prof. Mr. THOMAS WILSON

DEPARTMENT OF BUSINESS ADMINISTRATION

JAI BHARATH SCHOOL OF MANAGEMENT STUDIES

JAI BHARATH ARTS AND SCIENCE COLLEGE

(Affiliated to MG University and approved by AICTE)

ARACKAPADY, VENGOLA P.O, PERUMBAVOOR, KERALA, PIN- 683554

JULY -2015