20 February 2014
Leveraging LinkedIn to Bolster Recruiting Efforts
Webinar
Meet Terry!
Senior Relationship Manager, LinkedIn
277M+Members Worldwide
187 M+Monthly Unique Visitors
+2 NewMembers Per Second
3
2M+INDONESIA
2M+PHILIPPINES
1M+MALAYSIA
1M+SINGAPORE
1M+SAUDI ARABIA
16M+BRAZIL
93M+UNITED STATES OF AMERICA
9M+CANADA
24M+INDIA
5M+AUSTRALIA
1M+NEW ZEALAND
3M+SOUTH AFRICA
1M+UNITED ARAB EMIRATES
13M+UNITED KINGDOM
7M+FRANCE
6M+ITALY
1M+BELGIUM
1M+DENMARK
2M+TURKEY
4M+NETHERLANDS
1M+SWEDEN
5M+SPAIN
LinkedIn: A Global Pool of Talent
To Connect the World’s Professionals to Make Them More Productive and Successful
Our Mission
Create economic opportunity for every professional
Our Vision
LinkedIn Rockstars
Most Popular Most Endorsed
Earliest Adopter Most Connected
GeorgettaNicol
StephenHastings
CourtneyCasey
TomSchierholz
Why Members Come to LinkedIn
Your Professional Identity of Record
• Grow your network• Share status updates• Complete Company Page• Join groups• Follow University Pages• Influencer Posts
I Have my Profile, Now What?
What Are University Pages?
LinkedIn Pulse
• Over 2 billion updates are seen weekly across LinkedIn. • Content gets 6x more engagement than jobs. • 33% of LinkedIn traffic comes from mobile devices.
Followers can be marketed to wherever they are. • 71% of members will follow a company for jobs. • 78% of company followers are more likely to respond to
an InMail. • Followers are 2.5x more likely to recommend your
business. • THEY ARE FREE!!!!!
Your Company Page and Why Followers Matter
• Think like a journalist• Always include a clear call to action, like
a link• Ask thoughtful questions to involve your
audience• Always include an image or other rich
media• Post Youtube videos to encourage
sharing• Develop content that is “snackable” and
valuable• Avoid hypertargeting• Engage with members through
comments• Don’t be tied to just the work week
The Art of the Status Update
Reach the BEST Candidates, Not Just the Active Ones
>80 %
277M+
<20%
members
• Attorneys• Paralegal• Legal Administrator• Law Clerk• Legal Secretary• Accountant• Law Student/JD Candidate
• 4,806,454• 435,159• 11,014• 180,645• 118,743• 7,565,907• 79,369
Who is on LinkedIn?
There Are Fundamental Differences BetweenActive and Passive Candidates
Passive CandidatesPassive Candidates
- Do not have a current resume- May listen to opportunities- Do not respond to “apply now”- Interested in networking- May be a fit for future openings
- Do not have a current resume- May listen to opportunities- Do not respond to “apply now”- Interested in networking- May be a fit for future openings
Active CandidatesActive Candidates
- Will apply to ATS- Listen to opportunities- Respond quickly- Seek information- May have interviewed
- Will apply to ATS- Listen to opportunities- Respond quickly- Seek information- May have interviewed
LinkedIn Recruiter Fills the Gap
The old way: Traditional Boards• Post and pray• Active candidates only• REACTIVE
Low qualityTime intensive
The LinkedIn Network• Passive & active candidates• Build talent pipelines• PROACTIVE
High qualityTime savings
Turning Your Employees into Brand Ambassadors
More Than Just a Page, Your Employer Value
Proposition
The Impact of Branding Campaigns
Since implementing the branding solution on LinkedIn, One North has seen a 65% increase in followers over a 2 month span.
• Complete your profile– Include rich media, “what do you do?”, volunteer work, and education
• Join groups and participate• Complete your company page and share updates• Follow your alma mater and other relevant universities• Nail the basics then think about taking your LinkedIn
presence to the next level
Key Takeaways
Thank You!