Download - 17884163 Vlcc Presentation
![Page 1: 17884163 Vlcc Presentation](https://reader033.vdocuments.site/reader033/viewer/2022061106/544735a1b1af9fc8198b4952/html5/thumbnails/1.jpg)
VANDANA LUTHRA CURLS & CURVES (VLCC)
![Page 2: 17884163 Vlcc Presentation](https://reader033.vdocuments.site/reader033/viewer/2022061106/544735a1b1af9fc8198b4952/html5/thumbnails/2.jpg)
VANDANA LUTHRA (FOUDER OF VLCC)
![Page 3: 17884163 Vlcc Presentation](https://reader033.vdocuments.site/reader033/viewer/2022061106/544735a1b1af9fc8198b4952/html5/thumbnails/3.jpg)
WHAT IS VLCC• ONE –STOP-SHOP SLIMMING CLINIC
• HEALTH CARE CLINC
![Page 4: 17884163 Vlcc Presentation](https://reader033.vdocuments.site/reader033/viewer/2022061106/544735a1b1af9fc8198b4952/html5/thumbnails/4.jpg)
VLCC REVOLUTION• The guiding vision of VLCC Group is
“Transforming Lives”. By “Transforming Lives”, we imply transforming self, spreading happiness and transforming future. These three pillars have been the hallmarks of our Company since it was founded by MRS. VANDANA LUTHRA in 1989. They remain the foundation upon which we continue to build our success today.
![Page 5: 17884163 Vlcc Presentation](https://reader033.vdocuments.site/reader033/viewer/2022061106/544735a1b1af9fc8198b4952/html5/thumbnails/5.jpg)
EXPERTS AT VLCC
![Page 6: 17884163 Vlcc Presentation](https://reader033.vdocuments.site/reader033/viewer/2022061106/544735a1b1af9fc8198b4952/html5/thumbnails/6.jpg)
MARKETING & BRAND BUILDING STRATEGIES• Company has appointed the leading creative agency
OGILVY & MATHER for all its business in India with investment of 75 crores in next coming year.
• VLCC also engaged with Bpo company called aegis communication an Essar group to manage its domestic call centre operations.
• The group has a pan-India presence with more than 225 outlets in 75 cities. Its overseas operations include 11 VLCC Centres in four countries, including eight in the UAE and one each in Oman, Bahrain and Nepal.
• As part of the company’s growth plan in the next 24 months, VLCC, a diversified business group with interest in wellness retail, has ramped up its marketing initiatives for the Indian and Middle East markets.
![Page 7: 17884163 Vlcc Presentation](https://reader033.vdocuments.site/reader033/viewer/2022061106/544735a1b1af9fc8198b4952/html5/thumbnails/7.jpg)
MARKETING & BRAND BUILDING STRATEGIES• VLCC has revealed her mission to get
listed in the stock market by 2010-11
![Page 8: 17884163 Vlcc Presentation](https://reader033.vdocuments.site/reader033/viewer/2022061106/544735a1b1af9fc8198b4952/html5/thumbnails/8.jpg)
CONSUMER BEHAVIOUR
![Page 9: 17884163 Vlcc Presentation](https://reader033.vdocuments.site/reader033/viewer/2022061106/544735a1b1af9fc8198b4952/html5/thumbnails/9.jpg)
SEGMENTATION AND TARGETTING
• LUNCH SEGMENT
• VLCC is supplying ‘nutritious and healthy’ food
• VLCC plans to open exclusive ‘salons for men’.
• Targeting Audience
• VLCC boosts regional roll-out plan, set to open 35 centres in 24 months
![Page 10: 17884163 Vlcc Presentation](https://reader033.vdocuments.site/reader033/viewer/2022061106/544735a1b1af9fc8198b4952/html5/thumbnails/10.jpg)
PRODUCT DESIGN
![Page 11: 17884163 Vlcc Presentation](https://reader033.vdocuments.site/reader033/viewer/2022061106/544735a1b1af9fc8198b4952/html5/thumbnails/11.jpg)
SOCIAL RESPONSIBILITY• NGO Kushii is headed by Legendry Cricketer
Kapil Dev and Mrs. Vandana Luthra (Founder and Mentor of VLCC) as the President.
• VLCC partners with Amar Jyoti & Tamana to educate disabled children. For vocational training, VLCC institute has trained their beauty staff and restructured the curriculum. We also provide scholarships to deserving children.
![Page 12: 17884163 Vlcc Presentation](https://reader033.vdocuments.site/reader033/viewer/2022061106/544735a1b1af9fc8198b4952/html5/thumbnails/12.jpg)
SPONSOR FOR DABUR VATIKA MISS CROWNING GLORY• As you all are aware, VLCC was the "Grooming
Sponsor" for Dabur Vatika Miss Crowning Glory, the finals of which were held in Turf Club, Pune on the 2nd of March'08.
• On the D-Day morning, we rendered our Salon Services for all 14 contestants at Pune 3 Aundh centre. In the evening, our stylists did the makeup & hair styles for all. We had Dr. Sushant Shetty visit the event as the judge for "VLCC Miss Beautiful Skin" which was presented to Miss. Pooja Chiplunkar (representing Pune); she also won the 2nd Runners Up position.
![Page 13: 17884163 Vlcc Presentation](https://reader033.vdocuments.site/reader033/viewer/2022061106/544735a1b1af9fc8198b4952/html5/thumbnails/13.jpg)
DABUR VATIKA CROWNING GLORY AWARD
![Page 14: 17884163 Vlcc Presentation](https://reader033.vdocuments.site/reader033/viewer/2022061106/544735a1b1af9fc8198b4952/html5/thumbnails/14.jpg)
RECOGNITION & AWARDS• The ‘Superbrand’ status - one of the most recognizable brands in the country
today.
• Images Retailer of the Year Award 2004, 2005 & 2006 (Health & Beauty category).
• ICICI Bank Retail Excellence Award 2005 (Health & Beauty).
• The Institute for Marketing Management (IMM) - Award for the Woman Entrepreneur of the Year 2004.
• Whirlpool/Gr8 Magazine - Award for the Woman Entrepreneur of the Year 2004.
• The FICCI Ladies Organisation, (FLO) honored the endeavors of Smt. Luthra for promoting a healthy way of life by felicitating her as a Successful Business Woman in the Health & Fitness Category, April 20, 2005.
• Amity Woman Achiever Award for promoting Health and Fitness Solutions, 2006.
• Outstanding Business woman award by PHD Chamber of Commerce & Industry, 2007.
• VLCC Alive was awarded the Most Admired Retailer Of The Year -Innovative Concept at Images Retail Awards 2007.
• Witnessing Mrs. Luthra’s steadfast dedication towards liberating women through education and empowerment, the Department Of Industrial Policy and Promotion, Ministry of Commerce & Industry Govt. of India, made her a member of the Task force on women entrepreneurs
![Page 15: 17884163 Vlcc Presentation](https://reader033.vdocuments.site/reader033/viewer/2022061106/544735a1b1af9fc8198b4952/html5/thumbnails/15.jpg)
THANK YOU