17 Best of the Tools to Kick Start Instagram Marketing
Instagram is an incredibly powerful social media platform for marketing. It boosts engagement because
images are way more exciting than words.
Visual content has gained much limelight with the increase of mobile users and Instagram has more than
600 million monthly active users.
We have gathered up 17 tools in this post so that you can get going with your marketing efforts on the
fastest growing social network. Embrace these tools for posting regularly, engaging, selling, managing
accounts and measuring results.
1. Olapic
It offers several products. Tapshop and Piqora are now owned by Olapic. With the help of Tapshop you
can turn your account into an online shopping portal. And, Piqora lets you know which images are likely
to get the most likes and comments and help you improve your marketing strategy.
Features
Unique hashtag analytics
Follow and find influencers in your niche
Schedule and monetize posts
Analyze your top performing content
Pricing
It is available for free
2. Repost
This tool makes it easier to repost photos and videos on Instagram by giving credit to the original
Instagrammer. With the help of it you can also which photos are getting maximum reposts.
Features
Repost posts of your followers on your own profile
Search for relevant users, tags and contests.
Pricing
Free version available
Pro: $4.99 per month
3. Crowdfire
This tool helps you to come up in the searches. It provides you an easy way that why your followers
count is going down by showing you your inactive followers and unfollowers.
Features
Manage and grow your following
Keep track of social media updates
Find the right audience
Tells you the best time to schedule and post
Pricing
Free version of app allows you to manage up to 2 accounts
Premium version also available
4. Mulpix
This tool works as an advanced Instagram search engine. It is a powerful tool which helps you discover
new content through multiple hashtags.
Features
Search for captions, mentions and tags
Monitor and curate Instagram content
Pricing
It is available for free
5. ScheduGram
It provides you an easier way to manage Instagram for clients and brands. It’s a troublesome task to
transfer the photos to mobile and then upload it but with the help of this you can post on Instagram
from your desktop.
Features
Schedule single or multiple posts
Manage and post to multiple accounts from same dashboard
Post from your computer
Pricing
7 day free trial
$20 per month for 1 account
6. Hootsuite
It is the best social media management tool. You can connect up to five accounts with this tool from
different platforms like Instagram, Facebook, and Twitter etc. With the help of this you can also track
that which post is resonating well with your target audience.
Features
Follow ongoing conversations
Monitor your feed
Schedule future posts
Pricing
The tool offers both the free and paid versions.
7. Later
This tool is a number one marketing platform for Instagram. It provides you the simplest way too
schedule your posts for later time. You can manage your visual content campaigns with the help of this.
Features
Helps you plan, schedule and publish posts
Store and organize photos and videos
Manage up to five accounts
Pricing
Basic: Free for individual users
Plus: $9 per month
Premium: $19 per month
Starter: $299 per month
Brand: $49 per month
8. PLANN
It is a visual planner and scheduler application of Instagram. It can be useful for marketers who want to
become more productive by planning your content in advance.
Features
Visually design your feed
Drag and drop media
Visually plan your feed in advance
Manage hashtags
Pricing
Free
Basic: $3 per month
Premium: $5 per month
Unlimited: $9 per month
9. Layout
It is Instagram’s own application which lets you combine multiple photos in a single image. You can drag
and drop photos to rearrange, zoom in or zoom out and put it in a layout. You can also create
arrangements and mirror effects in your images.
Features
Multi-image collages
Create interesting layouts
Pricing
It is available for free.
10. Prisma
It is a recent application which offers amazing artistic filters which are inspired by popular artists like
Picasso and Van Gogh. It helps you make your post more creative and attractive.
Features
Turn memories into art with the help of Artificial Intelligence
Fast sharing
Pricing
It is available for free
11. Inselly
The tool is an Instagram marketplace as it converts your pictures into products by using a single hashtag.
You need to upload a photo and add a popular hashtag to it. And your followers will be informed that
this product is out for sale.
Features
Makes products easily searchable, sortable and shoppable
Pricing
The tool is completely free.
12. Tagboard
It allows you to search and follow hashtags, as it is a social search and display platform. With the help of
this you can easily find out the social media post to share with your potential audience.
Features
Content aggregation for websites, events etc.
Find out the visual content that is being shared the most
Pricing
It offers a free version; freemium
And for the pricing of paid version contact Tagboard
13. Soldsie
It increases your conversions with the help of your Instagram presence with Have2Have.It. The tool ties
up photos with the content so it becomes easier for followers to discover new posts and products.
Features
Conversion tracking reports
Syncs with your Instagram product and posts and manages your ecommerce
Pricing
Free: up to 49 clicks per month
$5 for 50-499 clicks per month
$45 for 500-999 clicks per month
$150 for 1000-2999 clicks per month
$300 for 3000+ clicks per month
14. INK361
It provides valuable insights for marketers, brand leaders and analysts to grow and engage with
Instagram audience. The statistics it provides can be based on location, timing, hashtags etc.
Features
Manage and analyze your account and audience
Monitor competition: Track competitor’s presence
Pricing
Free
Pro: price to be determined soon
15. Iconosquare
The tool helps you organize, understand and measure your content. It offers valuable insights so that
you can improve the performance.
Features
Analyze engagement
Comment tracking
UGC monitoring
Manage multiple accounts
Pricing
It offers a 14-day free trial
Plus: $54 per year
Elite: $174 per year
Master: $294 per year
Enterprise: $990 per year
16. WEBSTA
The tool helps the marketers understand their audience so that they can make further growth. It also
helps them in engaging with the audience and find new followers.
Features
Analytics report
Customize your feed
Explore new users, hashtags etc.
Manage account
Pricing
For now it is available for free.
17. Social Insight
The best tool to get your Instagram Analytics as it provides in-depth analytical data of your account. You
can better understand your followers and accordingly identify, analyze and optimize your campaign.
Features
Useful analytics
Add team members
Monitor engagement
Email reports and updates
Pricing
All the three versions offer free trial period.
Small Agencies or Enterprise: $299 per month
Business: $79 per month
Poweruser: $29 per month
Now, easily track and evaluate success of your overall marketing efforts on Instagram with the help of
above mentioned tools. Because having the right tools with you can make a world of difference in your
marketing strategy.
Source: 17 Best of the Tools to Kick Start Instagram Marketing