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Increasing sales through your websitePresentation for Business Council of Mongolia monthly meeting
Prepared by:
Mergen Chuluun
Founder & CEO, Webguru Co Ltd
2010-12-13
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Content
1. Who’s Mergen?
2. What is a website?
3. What could a website be/do?
4. How do I increase my sales through my website?
1. Generating more leads1. Generating more leads
2. Lead nurturing
3. Improving conversion
5. Some more tips for online success!
6. About Webguru
7. Q &A
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About Mergen
• Companies & organizations:
– Founder & CEO, Webguru Co Ltd, an internet marketing and web
development agency based here in Mongolia
– Co-founder, Expat Service Mongolia LLC, a company dedicated to helping
provide value added services the Mongolian expat community
– Board of Advisor, AIESEC– Board of Advisor, AIESEC
– Entrepreneurship Working Group, BCM
• Past presentations & courses:
– Critical Thinking 101, Young Leadership Program, Zorig Foundation
– Personal Development Using Technology, Tavan Bogd Group
– Twitter 101 and Twitter in Mongolia, Café Amsterdam
– Blogging for Fun and for Profit, Café Amsterdam
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What is a website?
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What is a website?
• Information about the business and its products/services
• Has contact information
• It’s like an online brochure, but maybe with more information
• …
• What else??• What else??
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What is a website?
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What could a website be/do?
• An effective website is informative
• It can help customers make better informed decision
• It can reduce support staff
• It can improve operations through more efficient order processing
• It can increase sales leads and increase your sales• It can increase sales leads and increase your sales
• It can tie in all of the company’s marketing efforts in one place
• Additionally, web-based tools can help you
– Manage your projects
– Manage job applications and human resources through HRM solutions
– Manage sales leads and customers through CRM solutions
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1. Generate more sales leads
2. Nurture sales leads
3. Improve in conversion of sales leads into sales or into stronger
leads
How can my website increase my sales?
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Generate More Sales Leads
• Goal: more sales inquiries from the website
• TO DO: increase visits to the website from potential buyers
– Higher ranking in search engines
– Better online visibility – i.e. social networks LinkedIn, Facebook, Twitter,
Yahoo…
– Drive traffic from similar “theme” websites
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Nurture Sales Leads
• Goal: potential customers stay interested
• TO DO: keep potential future clients stay informed
– Stay informed about company, product, and service
– End-users can stay up-to-date through their email, RSS readers, social
networking accounts (Twitter, Facebook, LinkedIn…), etc
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Improve Conversion of Leads
• Goal: potential customers become clients
• TO DO: measure and improve your website and web marketing
– Install world class analytics tools, such as Google Analytics and bit.ly
– Review, analyze, and measure what is working and what is not
– Make changes to your website, email newsletter template, and other
online/offline marketing methods to spend on what’s most effective
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Want More Tips?
• PS: I will continue only if someone says YES!
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Some More Tips for Online Success!
1. Take a look at your website
2. Perform a review for improvement ideas – make sure to look at
your website end-users – who are they and what are their needs
3. Start creating content – start blogging, start creating “how to” and
other helpful content and sections – BECOME THE EXPERT!
4. Make your website easier to use and to read – get rid of useless 4. Make your website easier to use and to read – get rid of useless
clocks, how’s my website polls, flash banners, and allow the readers
eyes to easily focus on the website content
5. CONTENT IS KING – again make sure your content is of high quality
and highly useful for the readers
6. Install website traffic statistics tool – we use Google Analytics – you
should too!
7. If budget allows, consult with a professional
8. Also, review your website at websitegrader.com
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Webguru Co Ltd• Web Marketing Agency
- Increase sales and improve marketing
- Founded 2008
- 1st Mongolian company to provide full SEO services
• We are a global company
- Clients from four continents
- Employees & partners in US, Germany, Mongolia, & - Employees & partners in US, Germany, Mongolia, &
soon Czech Republic
- Contacted by Google to use our support material
- Developed a free extension that is used by the
international community for a hugely popular CMS
• We are active
- Talk show “Mongolia Business”
- Blogs on internet marketing at webguru-co.com/blog &
doing business at MongoliaBusinessBlog.com
- Twitter: @webguruco @mongoliabiz
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Our Solutions & Services
• Solutions
– Sales lead generation and conversion improvement
– Business process automation
• Services
– Website design
– Search engine optimization (SEO)– Search engine optimization (SEO)
– Usability improvement
– Conversion improvement
– Email marketing
– Pay-per-click campaign (PPC) management
– Internet marketing consulting
– Blog, podcast, social media, reputation management, and more
– Online business consulting
– Managed hosting
– Website requirements, research, strategy, & project management
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Our Talk Show: “Mongolia Business”
– Search on iTunes “Mongolia” & on Google “Mongolia Business podcast”
– Looking for speakers and partners in promoting business in Mongolia and
working together (media, business folks, etc)
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Our Latest Product: Property.mn
– Goal is to become the #1 site for everything real estate related this month
– Looking to partner with media, real estate agencies, construction supply
companies, etc
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Thank you for your time!
Any questions?
Skype ID: webguruco | http://webguru-co.com | Twitter ID: @webguruco
To learn more or for FREE website review:
• Call 99102300, 88152200
• Email [email protected]