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Creating your RFIDan ar s- ase o u ons
(How GS1 can help?)Ahmed el kalla
CEO
GS1 Egypt
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RFID an evolution
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Friend? Foe?
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1. The reader sends energy and data in theform of radio waves to the tag;
2. The tag transmits its identity back;
2008 GS1 EPCglobal3. The reader receives and decodes.
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We onl can mana e what we canmeasure.
Information systems & the Internet
tofdataentry
UbiComp-Technologies
Machine sensing
Cos
Punch card Keyboard Barcode
Manual measuring
Physical world
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But RFID is evolvin
Internet isan island inthe gulf ofphysical
objects: onlyconnected
human
manualinputs
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Over 100 trillion items er ear
10000 bi
2 bio
. o
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1 bio
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Benefits of the Internet of Thin s
cap ure repor Diagnostics (troubleshoot) Upgrades (augment performance)
Control/Automation (device cooperation) Behaviour Tracking (performance) Location Mapping and Logistics (sales)
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When all these different objects are
connected ..
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Without standards,business processes would bevery complex, especially forcompanies that manufacture
of components coming fromdifferent laces around theworld
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GS1 At a glance
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We are not-for- rofit or anization
We are neutral from business partners
We are user-driven and governed
We serve all companies, from multinationalsto SMEs
GS1 is the most widelyused supply chain
standards s stem in
Boasting membership base of more than1,200,000 companies worldwide & 2,500 locally
the world
agreements between business partners
We believe that our people employees andassoc ates are our most mportant asset
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Countries with aGS1 MemberOrganisation
107 Member Organizations.
150 Countries served.
oun r es serve on adirect basis from GS1Global Office (Brussels)
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Local services, global reach.
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What are the different RFIDa lication ?
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Increased
Outcome
HigherQuality
Tracking
Traceability
Reduce
Automation
Increase
Control
CostVisibility Security Authentication
GenerateNew
Requirements
Law
ValueService
New
Mandate
Feature
CRM
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RetailConsumer
GoodsFood &
Beverage
Healthcare& Life
Sciences
Electronics& High Tech
Logistics &Transport
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Aerospace& Defense Chemical Industrial
Footwear& Apparel Automotive
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How big is the market for thisTechnolo ?
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.2010 a 15 percent increase over the total for 2009.
The market is also ex ected to see stead rowth overthe next five years, exceeding a total value of $8.25billion by 2014 representing a 14 percent compound
annual growth rate ABI Research
In 2010 the value of the entire RFID market will be$5.63 billion, up from $5.03 billion in 2009, growing by
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Gartner classifies RFID as Transformational "
meaning it will have a major impact on the waycompanies do business
RFID is emerging out of the trough of disillusionmentand Gartner predicts mainstream adoption
The drawback to the Gartner report is they wronglyocus on e re a case an pa e n us ry. ey are
missing the broader application of RFID in industries
,aerospace, hospitality.
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y , e mar e n e e as s expec e obe $69.1 million VDC research, with the overall
average 24.7 percent year-over-year between 2007and 2012. The countries included in VDC's Middle
East forecast are Turkey, Iran, Iraq, Saudi Arabia,Yemen, Syria, Israel, Jordan, United Arab Emirates,e anon, a es ne, uwa , man, a ar an
Bahrain.
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How can we help ?
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GS1 has created two trainin ro rams in artnershi
with the EU FP6 & FP7 research frameworks:
Basic & advanced technical aspects of the RFIDtec no ogy an app cat ons.
Targeting both junior and senior technical audience.
Business challenges & user needs in RFID .
who want to understand the business applications ofRFID and how exactly these solutions fit in theus ness process.
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GS1 in partnership TIEC will offer a foundation 1 day
course on the technology and its applications for ree
EPC / RFID Advanced ImplementationEPC / RFID for Senior Managers
EPC / RFID Advanced TechnicalEPC / RFID Advanced Business
EPC / RFID Foundation
Success in 5 courses = EPC / RFID Certificate
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www.discoverrfid.orwww.discoverrfid.or
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Access to world class research through the GS1 networko researc cen ers n e o ow ng un vers es
Cambridge (UK)
.
Keio (Japan)
Fudan (China)
Adelaide Australia
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GS1 helps both local & global companies build RFIDs an ar s ase pro uc s an so u ons:
Microsoft
SAP
LG
Phillips
Motorola
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rea e a program o e p egyp an compan es o uRFID based solutions Similar programs are held
, , ,Colombia, New Zealand . And we have over 100companies engaged in such programs worldwide.
Create the first RFID testing and simulation center inthe middle east to promote the technology, drive localadoption and facilitate testing for local / regionalso u on prov ers
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as par nere w oca so u on prov ers w ohave the common goal of promoting their RFID based
.
We want to expand this network to include moreroviders to ive better levera e for this develo in
market and better lobbying with governmental bodies. Join forces with local stake holders like governmental
bodies, solution providers, users, associations to makeevents promoting the RFID technology and itsapp ca ons n o pu c us ness sec ors.
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. .