![Page 1: 13 No-BS Conversion Quotes from the #CTAConf2015](https://reader031.vdocuments.site/reader031/viewer/2022020314/587849f31a28ab68198b4fc3/html5/thumbnails/1.jpg)
13 No-BS Quotes from the #CTAConf2015
(Can I say BS on SlideShare?)
![Page 2: 13 No-BS Conversion Quotes from the #CTAConf2015](https://reader031.vdocuments.site/reader031/viewer/2022020314/587849f31a28ab68198b4fc3/html5/thumbnails/2.jpg)
“Marketing isn’t a battle of product, it’s a battle of
perceptions”
Talia Wolf
@TaliaGw #CTAConf
![Page 3: 13 No-BS Conversion Quotes from the #CTAConf2015](https://reader031.vdocuments.site/reader031/viewer/2022020314/587849f31a28ab68198b4fc3/html5/thumbnails/3.jpg)
“Stop selling products how you want to sell them, start selling
how customers want to buy them”
Karl Gilis
@AGConsult #CTAConf
![Page 4: 13 No-BS Conversion Quotes from the #CTAConf2015](https://reader031.vdocuments.site/reader031/viewer/2022020314/587849f31a28ab68198b4fc3/html5/thumbnails/4.jpg)
“Let’s make it about the customer…We need to learn
from them because we aren’t them”
Joanna Lord
@JoannaLord #CTAConf
![Page 5: 13 No-BS Conversion Quotes from the #CTAConf2015](https://reader031.vdocuments.site/reader031/viewer/2022020314/587849f31a28ab68198b4fc3/html5/thumbnails/5.jpg)
“I’m not in this business for more leads, I am in it for more
customers”
Wil Reynolds
@WilReynolds #CTAConf
![Page 6: 13 No-BS Conversion Quotes from the #CTAConf2015](https://reader031.vdocuments.site/reader031/viewer/2022020314/587849f31a28ab68198b4fc3/html5/thumbnails/6.jpg)
“People will forget what you said. People will forget what you did. But people will never forget
how you made them feel.”
Maya Angelou
Quoted by Talia Wolf #CTAConf
![Page 7: 13 No-BS Conversion Quotes from the #CTAConf2015](https://reader031.vdocuments.site/reader031/viewer/2022020314/587849f31a28ab68198b4fc3/html5/thumbnails/7.jpg)
“You should be worried about site speed, half a second is
costing you 20% of your audience”
Tim Ash @Tim_Ash #CTAConf
![Page 8: 13 No-BS Conversion Quotes from the #CTAConf2015](https://reader031.vdocuments.site/reader031/viewer/2022020314/587849f31a28ab68198b4fc3/html5/thumbnails/8.jpg)
“It’s not about big data, we’re all about decently sized data”
Oli Gardner @OliGardner #CTAConf
![Page 9: 13 No-BS Conversion Quotes from the #CTAConf2015](https://reader031.vdocuments.site/reader031/viewer/2022020314/587849f31a28ab68198b4fc3/html5/thumbnails/9.jpg)
“The difference between persuasion and manipulation is
intent”
Nathalie Nahai
@NathalieNahai #CTAConf
![Page 10: 13 No-BS Conversion Quotes from the #CTAConf2015](https://reader031.vdocuments.site/reader031/viewer/2022020314/587849f31a28ab68198b4fc3/html5/thumbnails/10.jpg)
“I like big buttons
and I cannot lie”
Justine Jordan
@Meladorri #CTAConf
![Page 11: 13 No-BS Conversion Quotes from the #CTAConf2015](https://reader031.vdocuments.site/reader031/viewer/2022020314/587849f31a28ab68198b4fc3/html5/thumbnails/11.jpg)
“The most important part of A/B testing is finding what matters”
Peep Laja
@PeepLaja #CTAConf
![Page 12: 13 No-BS Conversion Quotes from the #CTAConf2015](https://reader031.vdocuments.site/reader031/viewer/2022020314/587849f31a28ab68198b4fc3/html5/thumbnails/12.jpg)
“We do a lot of one night stands in lead generation and not
enough long term relationships”
Mike King
@iPullRank #CTAConf
![Page 13: 13 No-BS Conversion Quotes from the #CTAConf2015](https://reader031.vdocuments.site/reader031/viewer/2022020314/587849f31a28ab68198b4fc3/html5/thumbnails/13.jpg)
“When writing PPC ads, first ask yourself – why should anyone
click it?”
Dana DiTomaso
@danaditomaso #CTAConf
![Page 14: 13 No-BS Conversion Quotes from the #CTAConf2015](https://reader031.vdocuments.site/reader031/viewer/2022020314/587849f31a28ab68198b4fc3/html5/thumbnails/14.jpg)
“No one ever died from too much white space”
Karl Gilis
@AGConsult #CTAConf
![Page 15: 13 No-BS Conversion Quotes from the #CTAConf2015](https://reader031.vdocuments.site/reader031/viewer/2022020314/587849f31a28ab68198b4fc3/html5/thumbnails/15.jpg)
Thanks for reading
Bec Rabe
Digital Marketer and CRO Newbie.
I’d love to connect with others in the CRO space so please add me on
twitter @BecRabe or connect with me on LinkedIn.