Download - 12 1 Advertising
Floral DesignAdvertising
Plant: Paperwhite - Narcissus
Term: Advertising
Paperwhite
• Genus: Narcissus• Availability: November – March• Color White• Fragrant, forced into bloom as a potted plant,
prefers cooler temperatures• Small mass flower – clustered flower head is
used to add mass• Longevity – 3-5 as a cut flower, longer as a
potted plant• Usually not sold as a cut flower
Advertising
• Paid promotional activities. Supplying information to the public to induce people to buy a product.
Planning for advertising
• Any plan should address the following stages: – Who is the potential TARGET AUDIENCE of the
advert? – WHAT do I wish to communicate to this target
audience? – Why is this message so IMPORTANT to them? – What is the BEST MEDIUM for this message to take– What would be the most appropriate TIMING? – What RESOURCES will the advertising campaign
need? – How do we CONTROL our advertising and monitor
success?
Media
• Websites: Local
• Newspaper
• TV
• Radio
• Billboards
• Magazines
• New Media - texting
Branding• Strategy to differentiate products and companies, and to
build economic value for both the consumer and the brand owner.
A brand is a logo A brand is a company - Coca-Cola. A brand is a risk reducer - familiarity A brand is a personality, beyond function: Ipod
vs MP3 A brand is a cluster of values, - Banana Republic A brand is added value - Mercedes A brand is an identity or image - Volvo A brand is a relationship - Chipotle
Signage
• 1st impressions are everything
• 4-10 sec to convey your message
• Message can’t convey everything
• Most important:– Name of the Company– Idea of what they sell
• Not a list
– Feeling generated by the image
Schedule
• Display case finish as soon as possible• Budvases Wednesday• Holiday arrangements due Thursday for Mrs.
Parks – order flowers today• Friday & next week: make arrangements to sell
& decorate building• Next Tues – Thurs: Fruit sale & make garlands &
arrangements, make sale signs• Next Friday – Holiday Open House – help
shoppers