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10 WAYS To Use Video 10 WAYS To Use Video to Promote Your to Promote Your
BusinessBusiness
By Bob Snowzell
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The Growth of VideoThe Growth of Video• The growth of YouTubeThe growth of YouTube 22ndnd most visited search engine/website most visited search engine/website 65,000 new videos posted every day65,000 new videos posted every day 2 billion videos per day are watched2 billion videos per day are watched
• Used by CorporatesUsed by Corporates: : Starbucks, M & S, Starbucks, M & S, Talk Talk, Reebok, Kuoni,Talk Talk, Reebok, Kuoni,
• OthersOthers: : Cumberland Hotel, Arriva, Farmer Cumberland Hotel, Arriva, Farmer Copleys, The Business Network, Business for Copleys, The Business Network, Business for Breakfast,Wedding BellsBreakfast,Wedding Bells
• 300 video300 video sharing sitessharing sites
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Videos Deliver ResultsVideos Deliver Results
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Significant Growth – Significant Growth – Marks & SpencerMarks & Spencer
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The Effect of VideoThe Effect of Video• Engages VisitorsEngages Visitors more effectively more effectively
than traditional meansthan traditional means• Builds Credibility & TrustBuilds Credibility & Trust through through
testimonials, FAQs etc testimonials, FAQs etc • Increased visitor confidenceIncreased visitor confidence & makes & makes
you stand out from your competitionyou stand out from your competition• Brings to life,Brings to life, & shows in action, a & shows in action, a
companys products services not ably companys products services not ably communicated by image or text.communicated by image or text.
• Increases the potential market Increases the potential market audience-audience- through Youtube & video through Youtube & video sharing sites sharing sites
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The Benefits of VideoThe Benefits of Video• Engages VisitorsEngages Visitors – – increased confidence increased confidence
& improved conversion rates& improved conversion rates
• Builds CredibilityBuilds Credibility – – improved conversion improved conversion
rates rates
• Increased Confidence-Increased Confidence- Strengthen brand &Strengthen brand &
improved conversion ratesimproved conversion rates
• Skills DemonstationSkills Demonstation – – increases awareness increases awareness
& increased conversion rates& increased conversion rates
• Increased audienceIncreased audience - - Brand building, Brand building,
increased message awarenes,increased increased message awarenes,increased visitors to website- increased Conversion ratesvisitors to website- increased Conversion rates
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The Power of VideoThe Power of Video• Increases Customer Intent to Buy - up to Increases Customer Intent to Buy - up to 37%37%
• Increases brand awarenes – up to Increases brand awarenes – up to 46%46%
• Increase message awareness – up to Increase message awareness – up to 68%68%
• Up to Up to 53 times53 times more likely to get first page Google more likely to get first page Google ranking than conventionally optimised websitesranking than conventionally optimised websites
• Embedded video into email newsletters achieve a Embedded video into email newsletters achieve a 2-3 2-3 timestimes improvement in ‘click-through- rate. improvement in ‘click-through- rate.
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No 1 - Promotional VideoNo 1 - Promotional VideoDemonstrate:Demonstrate:
• A serviceA service• A productA product• Company premisesCompany premises• A processA process• The OwnersThe Owners• Companys VisionCompanys Vision
e.g, e.g, http://www.business-network-ltd.co.ukhttp://www.business-network-ltd.co.uk
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No 2 – Satisfied Client No 2 – Satisfied Client TestimonialTestimonial
• More believableMore believable
• Builds TrustBuilds Trust
• Builds CredibilityBuilds Credibility
• Use them on video sharing sites Use them on video sharing sites & Youtube& Youtube
e.g, e.g, Dave ManghamDave Mangham
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No 3 Questions Answered-No 3 Questions Answered-(FAQ’s)(FAQ’s)
• Answer the 5 most asked Answer the 5 most asked questions-each with a short videoquestions-each with a short video
• Answer the 5 should ask Answer the 5 should ask questions each with a short videoquestions each with a short video
• e.g, e.g, Rob CopleyRob Copley
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No 3 Questions Answered-No 3 Questions Answered-(FAQ’s)(FAQ’s)
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No 4 – let me introduce you No 4 – let me introduce you to:to:
Video of key staff that may have an Video of key staff that may have an influence on: influence on:
• credibilitycredibility
• trusttrust
• reliabilityreliability
• i.e, receptionist, packer, technician etci.e, receptionist, packer, technician etc
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No 5 – ‘How To’ VideosNo 5 – ‘How To’ Videos
• Does your product or service solve Does your product or service solve a problem?a problem?
• ‘‘How To’ is used significantly on How To’ is used significantly on ‘youtube’ & Google‘youtube’ & Google
Example: Example: owl electricity owl electricity monitor(howmonitor(how to save…) to save…)
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No 6 – Instruction Manuals/ No 6 – Instruction Manuals/ product Knowledgeproduct Knowledge
• InstructionsInstructions• AdviceAdvice• HelpHelp
• People viewing your video on Youtube & other People viewing your video on Youtube & other sites, could percieve you as the ‘expert’ in your sites, could percieve you as the ‘expert’ in your field!field!
• Achieve Page 1 Google as a result( ie Leodis Achieve Page 1 Google as a result( ie Leodis Stairlifts)Stairlifts)
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Videos THumbnails Videos THumbnails
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No 7 – Upload to Video No 7 – Upload to Video Sharing SitesSharing Sites
e.g, e-bob message
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No 8 – Include in No 8 – Include in newsletters/ emailsnewsletters/ emails
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No 9 – Upload to Google No 9 – Upload to Google maps, yell.commaps, yell.com
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No 9 – Upload to Google maps, No 9 – Upload to Google maps, yell.comyell.com
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No 10 – Post Video profile No 10 – Post Video profile to LinkedIn + other to LinkedIn + other networking sitesnetworking sites• More InformativeMore Informative
• Increased viewing of profileIncreased viewing of profile
• More personableMore personable
• Able to communicate your Able to communicate your passion for what you dopassion for what you do
• Builds brandBuilds brand
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No 10 – add video profile to No 10 – add video profile to LinkedinLinkedin
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Will it Cost a Fortune?Will it Cost a Fortune?
• Do it yourself?Do it yourself?: Cameras & Video Editing : Cameras & Video Editing
Software down in price or:Software down in price or:
• Online Video Marketing CompanyOnline Video Marketing Company::
Video Testimonies & FAQs( up to 1 min) - Video Testimonies & FAQs( up to 1 min) -
from £95+ VATfrom £95+ VAT
Promotional/demo videos ( up to 90 secs) - Promotional/demo videos ( up to 90 secs) -
from £250+ VATfrom £250+ VAT
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Offer for Business Network Offer for Business Network MembersMembers
For all ‘video’ orders placed For all ‘video’ orders placed
by 31 october 2010by 31 october 2010
40% off40% offOur already incredible rates!Our already incredible rates!
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10 Ways to Use Video to 10 Ways to Use Video to Promote Your BusinessPromote Your Business
Any Questions?Any Questions?
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10 ways to Use Video to 10 ways to Use Video to Promote Your BusinessPromote Your Business
Thank you for listeningThank you for listening
Bob Snowzell
www.e-bob.co.ukwww.e-bob.co.uk
Internet Marketing Internet Marketing
using Video, SEO & PPCusing Video, SEO & PPC
01924 27272101924 272721