Download - 10 tips on writing by David Ogilvy
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TIPSFOR
WRITING
David Ogilvy’s
10
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“1962, TIME MAGAZINE
Ogilvy is the most sought-after wizard in today's advertising industry
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IN OTHER WORDS
Ogilvy was the originalMAD MAN
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Ogilvy sent a memo to his employees:
IN 1982
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“People who think well,write well.
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“Good writing is not a natural gift. You have to learn to write well.
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TIPSFOR
WRITING10
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1Read the Roman-Raphaelson book on writing. Read it three times.
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2Write the way you talk. Naturally.
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3Use short words, short sentences and short paragraphs.
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4 Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of pretense.
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5Never write more than two pages on any subject.
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6Check your quotations.
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7Never send a memo on the day you write it. Read it aloud the next morning — and then edit it.
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8If it is something important, get a colleague to improve it.
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9Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
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10If you want ACTION, don’t write. Go and tell the guy what you want.
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Thank you forthe inspiration.
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I read the book
I’m using the tips
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They helped me run my company
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It’s called PrezlyLike Elvis Presley
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It’s called PrezlyOur online tool helps you share your brands’ stories