10 SUPER SOLID WAYS
To Grow Your
Nonprofit Email List
Now
By Kerri Karvetski
The webinar will start at 2 minutes after the hour
Questions? Post them on
www.facebook.com/Charityhowto
What we’ll cover today
• Stats & trends in email and nonprofit email
• 10 tactics grouped in 4 categories① OPTIMIZE: Collect② DELIGHT: Content③ PROMOTE: Campaigns④ PAY: Acquire
Who am I?
• Kerri Karvetski, owner of Company K Media
• 22 years communications experience
• 13 years working with nonprofits
• 12 years online focus
DEFINE NORMAL: STATS & TRENDS IN NONPROFIT EMAIL
E-mail tops for personal communication
E-mail tops for commercial communication
Nonprofit lists are getting bigger
Churn happens. List growth is necessary.
OPTIMIZE: PRACTICE YOUR ABC’S (ALWAYS BE COLLECTING)
WAY #1WORK THAT WEBSITE
How’s your sign up form?
Where did you put it?
Steal these 7 phrases now
① Join② Receive③ Sign up④ Get⑤ Send me⑥ Subscribe⑦ Stay in
touch
WAY #2LURE SUBSCRIBERS FROM SOCIAL MEDIA
Most major email platforms have a Facebook signup app
Get folks to your website
WAY #3DO YOU HAVE THEM AT HELLO? (EVENTS)
Public meetings. Reception. Tabling.
Don’t forget: Permission goes stale
Remember me!
Get to know QR codes
I’m a barcode that can be scanned by a smartphone.
I can take you to links!
QR code takes you to website
Where you can sign a pledge
DELIGHT: IT DON’T MEAN A THING IF CONTENT IS NOT KING
WAY #4MAKE EMAIL CONTENT PEOPLE REALLY WANT
Be at least 2 of these (#1 is mandatory)
① SUPPORTER FOCUSED (respectful)
② Useful③ Inspiring④ Timely⑤ Valuable⑥ Interesting
WAY #5GIVE THEM SOMETHING VALUABLE FOR FREE
PROMOTE: LIST GROWTH CAMPAIGNS
WAY #6YEAH, DIRECT MAIL
POSTCARDS: Try these 6 types of asks
① Donate online② Get free report③ Join conversation
and community
④ Buy tickets⑤ Discontinuing
print newsletter⑥ RSVP for event
WAY #7DO YOU PROMISE? (PETITIONS & PLEDGES)
YOU CAN DO THIS!(See bit.ly/petitiontools for roundup.)
WAY #8A LITTLE COMPETITION CAN GO A LONG WAY (CONTESTS)
Monthly photo caption contest
Tools you can use for contests
• Wufoo • Formstack• Facebook– Offerpop– Strutta–Wildfire Apps– North Social
PAY TO PLAY
WAY #9HIRE AN EMAIL DETECTIVE (APPENDS)
APPEND
• Finds email addresses for your house file
• Must have 50k or bigger file
WAY #10PAID ACQUISITION
Acquisition options
http://chn.ge/LT2A4O http://bit.ly/LT3i1Z
http://bit.ly/LT43rT
KEY TAKEAWAYS
Optimize first
Then delight (improve your
content)
Then try one other way
Budget for acquisition
Namaste and best of luck
Post questions on Facebook
http://www.facebook.com/CharityHowTohttp://www.facebook.com/CompanyKMedia