Download - 10 Stats on Engaging Mobile Video Creative
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MAKING VIDEO ADS PERSONAL
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15,000
98%GLOBAL FILL RATE
2 BILLION+MONTHY VIDEO VIEWS
200 MILLIONMONTHLY UNIQUE DEVICES
TOP APPS
THE WAY DEVELOPERS PUT VIDEO ADS IN APPS
PRESENTATION TITLEMonth 2015 (or delete)
10 Stats on Engaging Mobile Video Creative
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Do tell your story visually
70% of users have their device muted or set to inaudible
Make sure your ad speaks without needing to be heard Tip: Use text overlays to emphasize key points
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Do show the game experience
Ads that include visuals of a person interacting with the game increase click-through rates (CTR) by more than 30%
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Do include device visuals
Including devices in the ad has shown a 38% increase in CTR
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Don’t save your best content for lastLead with your most engaging messaging and visuals (leave that 4-second company identifier at the end)
70% of users will skip an ad after 5 seconds in a skippable placement
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Do make things interactive
Trivia Crack’s interactive end card allowed users to test out the game mechanic (answering a question) before they were prompted to download
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One of the benefits of interactive media is that you can show short game-play ads
that will always be more attractive to users than static interstitial ads.
— Paul Del Pin, Sales & Marketing at Etermax, makers of Trivia Crack
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Trivia Crack doubled conversion
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Don’t lose flow between ad & end card
Interactive end cards with assets (characters, images, music)from the prior video saw a 40% increase in CTR
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Do optimize for lengthTest 15- and 30-second versions of your ad to understand which drives conversion
EXTENDED CONTENT
COMPRESSED CONTENT
CONTENT B CONTENT A
CONTENT B
CONTENT A
0 15 300 15 30
Here are a few of the ways we test ads at Vungle Creative Labs
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Don’t show the wrong orientation
15 30
Showing portrait ads (think, vertical) makes use of full-screen real estate on portrait-fixed apps
Letterboxing leaves 70% of screen real estate unused
CTR increases 22% & conversion increases 6% when an ad matches device orientation
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Do localize for the region
15 30
Serve creative that features quality translation (in text and voiceovers)
Localizing interactive creative drove a 100% increase in performance
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And lastly, do A/B test everything
•15s vs 30s
•Branding vs. gameplay
•Human interaction
•Devices vs. no devices
•Voiceover vs. no sound & text overlay
15 30
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15 30
• CTR increase of 22% with6% increase in conversion
All our stats in one handy chart
Visit vungle.com/blog for more insights on mobile ad creative & optimization