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10 questions to ask yourself while creating a social media marketing strategy.
Shana Bull (Ray)@sharayray
Sonoma Valley Cheese Conference 2014#SVCheese
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About me.
Marketer who has been consulting with wine, food & tech brands.
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Why should you create
a strategy? Let me answer this one…
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Who is your target audience?
Before you can come up with messaging, images, or goals - you need to know who you're trying to reach out to.
Retailers? Customers? Chefs?
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Who is your competition?
Do some research on what your competition is doing in the digital media space.
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Can you define what you do in 140 characters?
You need to know your narrative statement in the most basic terms.
Make sure your entire team knows.
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What are your ultimate goals?
Write down your goals (overall), and specific objectives that you want to accomplish.
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Where are your customers?
You don't have to be everywhere online, just where your customers are.
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What type of brand do you want to be?
What characteristics do you want your customers to think about you?
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Do you have a marketing budget?
Knowing what you can afford to put towards marketing will help.
If you don't have a marketing budget, then what amount of time do you have?
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What tactics are you going to use?
Remember to add a timeline, person responsible and due date for each of these tactics.
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How are you going to create content?
Planning ahead makes sure you hit your goals for content creation.
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How will you measure?
The only way to know if your marketing efforts are working is to measure.
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~ Shana Bull@sharayray
“Lots of people have ideas, and without a plan to bring your idea to fruition, your idea will stay just an idea.”