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This presentation consists of highlights from the interview with Moe Abdou,
founder & host of 33voices®.
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Philip Kotler is the S.C. Johnson & Son Distinguished Professor of In-ternational Marketing at the Kellogg School of Management at North-western University. He received his Masters degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoc-toral work in mathematics at Harvard University and in behavioural
science at the University of Chicago.
Philip Kotler@kotl
S.C.Johnson Distinguished Professor of International Marketing at Kellogg School of Management
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Capitalism is powered by individualism, ambition, a competitive spirit, collaboration,
and the freedom to identify unsatisfied needs that you can make a profit by satisfying.
Insight #1
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Insight #2
One of the problems of capitalism is that there are too few capitalist. Consider
involving your entire ecosystem of stakeholders in shared prosperity.
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Insight #3
Capitalism is the most productive of economies, however, it has its shortcomings:
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Insight #3
Capitalism is the most productive of economies, however, it has its shortcomings:
Proposes little or no solution to persisting poverty
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Insight #3
Capitalism is the most productive of economies, however, it has its shortcomings:Generates a growing level of income and
wealth inequality
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Insight #3
Capitalism is the most productive of economies, however, it has its shortcomings:
Fails to pay a living wage to billions of workers
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Insight #3
Capitalism is the most productive of economies, however, it has its shortcomings:
May not provide enough human jobs in the era of automation
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Insight #3
Capitalism is the most productive of economies, however, it has its shortcomings:
Doesn’t charge businesses with the full social costs of their activities
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Insight #3
Capitalism is the most productive of economies, however, it has its shortcomings:
Exploits the environment and natural resources in the absence of regulation
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Insight #3
Capitalism is the most productive of economies, however, it has its shortcomings:
Creates business cycles and economic instability
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Insight #3
Capitalism is the most productive of economies, however, it has its shortcomings:
Emphasizes individualism & self-interest at the expense of community
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Insight #3
Capitalism is the most productive of economies, however, it has its shortcomingsEncourages high consumer debt & leads
to a growing financially driven rather than producer-driven economy
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Insight #3
Capitalism is the most productive of economies, however, it has its shortcomings:
Lets politicians & business interests collaborate to subvert the economic interests of the majority of citizens
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Insight #3
Capitalism is the most productive of economies, however, it has its shortcomings:
Favors short-run profit planning overlong-run investment planning
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Insight #3
Capitalism is the most productive of economies, however, it has its shortcomings:
Should have regulations regarding product quality, safety, truth in advertising,
and anticompetitive behavior
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Insight #3
Capitalism is the most productive of economies, however, it has its shortcomings:
Tends to focus narrowly on GDP growth
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Insight #3
Capitalism is the most productive of economies, however, it has its shortcomings:Needs to bring social values & happiness
into the market equation
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Insight #4
Henry Ford had it right when he said, ”Profits made out of the distress of the
people are always much smaller than profits made out of the most lavish service of the people at the lowest prices that competent
management can make possible.”
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Insight #5
These two factors inject risk and uncertainly into business decision making:
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Insight #5
These two factors inject risk and uncertainly into business decision making:
The presence of business cycles in capitalist economies.
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Insight #5
These two factors inject risk and uncertainly into business decision making:
The rising level of market turbulence resulting from globalization & technology
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Insight #6
The four tenets of Conscious Capitalism:
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Insight #6
The four tenets of Conscious Capitalism:Companies should embrace a higher
purpose, in addition to profit
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Insight #6
The four tenets of Conscious Capitalism:Companies should seek to benefit its entire ecosystem of Stakeholders, not
just their investors
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Insight #6
The four tenets of Conscious Capitalism:Company leaders are wise to be
committed to the community responsibilities of their company.
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Insight #6
The four tenets of Conscious Capitalism:Company culture should place a
strong emphasis on trust, authenticity, caring, transparency, integrity, learning,
and empowerment.
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Insight #7
Reducing poverty is everyone’s responsibility. Consider sharing tools and resources that will influence and assist the poor to participate in
developing their own solutions.
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Insight #8
Marketing 1.0 - Doing a good job selling a good product to your customer
Marketing 2.0 - Doing a better job understanding and ‘appealing to your
customer’s heart
Marketing 3.0 - Understanding the concerns of your customers & saying ‘we care too’
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Insight #9
“If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.”
- Steve Job on Marketing outputs
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Insight #10
A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place.
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Reflect: Do you feel a sense of responsibility to reducing poverty?
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Presentation created by Chase Jennings
Insights by Moe Abdou