Download - 10 business models that rocked 2010
10Business Models
that rocked 2010
Feedback? Comments?Twitter: @nickdemeyBoardofInnovation.com
Some people stumbled upongreat ways to make money.
During 2010 many promising concepts reached a tipping point.
Let’s take a closer look at their business models
27/04/10
PatientsLikeMe.comExample case: “The feedback of other patients with similar conditions made 10% switch from doctor. Welcome in the information age. ”
+70,000 patients share medical records*
10
*xconomy.com/boston/2010/02/10/patientslikeme-growing-as-pharma-customers-boost-focus-on-patients/?single_page=true
27/04/10
The Business Model behind PatientsLikeMe.coma community platform for patientsForget privacy, people are sharing more info than ever, even medical records. By offering a free service PatientsLikeMe can attract thousands of patients.
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27/04/10
The Business Model behind PatientsLikeMe.coma community platform for patientsWith permission, PatientsLikeMe gathers data that can be resold for huge sumsto third parties likes pharmaceutical companies. Simple. Marvelous.
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27/04/10
Flattr.comExample case: “When Paypal, Mastercard and others blocked Wikileaks, the Swedish Flattr donation system kept Wikileaks’ income stream afloat”
1 Wikileaks article led to +3500 donations*
9
*flattr.com/thing/42799/Afghanistan-War-Diary-2004-2009
27/04/10
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Flattr.comReader
Online contentcreator
Online contentcreator
Content you've read this month
articles (content)
articles (content)
The Business Model behind Flattr.coma service to structure donations for content Online readers consume tons of content monthly. Strong content can be ‘flattred’ via a button. (similar to ‘like’ on Facebook)
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27/04/10
The Business Model behind Flattr.coma service to structure donations for content You decide wich fee you give monthly to Flattr.com. Every month, Flattr splits your fee evenly over all creators and takes a 10% commission.
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27/04/10
Groupon.comExample case: “Exclusive deals limited in time made Groupon the fastest growing company ever, leading to hundreds of copy-cats world wide.”
GAP made $11,000,000 within 1 day
8
*revenews.com/barrysilverstein/will-success-for-the-gap-secure-groupons-first-mover-advantage/
27/04/10
The Business Model behind Groupon.coma broker platform with exclusive discountsGroupon uses a no cure no pay strategy. They guarantee that a minimumnumber of clients will take the discount that is communicated.
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Groupon.com
Buyer Buyer
Crowd of buyers
IncIncIncInc
CompanyGuaranteed number
of clients
Massive discounts1 deal, 1 city, 1 day
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27/04/10
The Business Model behind Groupon.coma broker platform with exclusive discountsNext, when enough people take the massive discount, the deals goes on. Groupon takes 50% of the revenue resulting from this promotion.
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Groupon.com
Buyer Buyer
Crowd of buyers
IncIncIncInc
Company
!
50% of revenue
Guaranteed number of clients
Massive discounts1 deal, 1 city, 1 day
Product
!
SignificantlyLess Mone
by BoardofInnovation.com
27/04/10
Spotify.comExample case: “In August SONY BMG Sweden confirmed they already made more money out of Spotify music service than iTunes.”
750K paid subscribers are already hooked*
7
*techdigest.tv/2010/12/spotify_pass_75.html
27/04/10
The Business Model behind Spotify.coman adbased freemium model The basic music streaming service is offered for free to music fans.Advertisers pay to cover the costs.
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Spotify Music fan
!
Money
Free music service
IncIncIncInc
Advertiser
Exposure tomusic fans
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27/04/10
The Business Model behind Spotify.coman adbased freemium model A small percentage does already pay for a premium service. The 2011 US launch must be the most anticipated music service launch ever.
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Spotify Music fan
Music fan
!
Money
Free music service
IncIncIncInc
Advertiser
Ad-freePremium music service
!
Monthly subscription €9,99
Exposure tomusic fans
by BoardofInnovation.com
27/04/10
PayWithaTweet.comExample case: “Paying with the value of your socialnetwork was never more easy. Expect more conceptslike this in 2011. (e.g. SocialWhispers.com,...)”
+300,000 people paid already with a tweet*
6
*vator.tv/news/2010-10-11-pay-with-a-tweet-a-new-kind-of-marketing
27/04/10
The Business Model behind PayWithaTweetpay with the value of your social networkMore a marketing tool than a business model but remarkable enough tomention. Instead of paying with cash, users buy products with exposure.
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Paywithatweet Online shopper
Facebook friend
Twitter users
Digital product
Social network
Pay with a Tweet/post
27/04/10
The Business Model behind PayWithaTweetpay with the value of your social networkHopefully boosting the viral effect what would result in a better reputationfor the initiator. The latter could use this to sell more products later on.
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Paywithatweet Online shopper
Facebook friend
Twitter users
Digital product
Digital product
Social network
Pay with a Tweet/post
Pay with a Tweet/post
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27/04/10
HumbleBundle.comExample case: “Buying indie games and supporting charity is an attractive formula. Being open and transparant helped this pay-what-you-want concept.”
$1,824,408 was raised within 1 week
5
27/04/10
The Business Model behind HumbleBundlea succesful pay-whay-you-want formulaYou decide how much you pay. Information of previous buyers (How much do other Mac users pay?) set anchor prices to encourage payments.
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Humble Bundle Gamer
Digital games
!
Set your own price
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27/04/10
The Business Model behind HumbleBundlea succesful pay-whay-you-want formulaTo boost sales Humble Bundle gives buyers control on how the money is divided over themselves, charity and other organizations.
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Humble Bundle Gamer
Digital games
!
Set your own price
IncIncIncInc
EFFCharity
!
Set % donation
!
Set % donation
!
Set % commission
by BoardofInnovation.com
27/04/10
Free with in-app salesExample case: “The sales of virtual goods has flourished in 2010 and even outperformed mobile ads. 6/10 top grossing iPhone apps can be bought for free.”
80% of revenue comes from in-app sales*
4
*readwriteweb.com/mobile/2010/10/in-app-purchases-generate-more-revenue-than-ads.php
27/04/10
The Business Model behind In-App salescross-selling strategyBy offering the game (or application) for free they try to get you in. If the experience is addictive, users are willing to pay for extras.
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Mobile Game Mobile Gamer
Free mobile game
AddictiveExperience
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27/04/10
The Business Model behind In-App salescross-selling strategyOften an intermediate credit system is used to loose the real-world value perception of the virtual goods that can be bought with it.
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Mobile Game Mobile Gamer
Free mobile game
Digital upgrades & virtual goods
Credits
!
Money
Some credits
AddictiveExperience
by BoardofInnovation.com
27/04/10
Quirky.comExample case: “Quirky raised the bar for co-creation platforms by paying out influencers. Every week 2 new products are being launched.”
+500 people co-designed 1 new iPad stand*
3
*quirky.com/products/30-Cloak-iPad-Case
27/04/10
The Business Model behind Quirky.coma co-creation platform + e-shopInventors pay $99 to submit their idea to this co-creation platform. After selection a community of designers will co-design and improve this product.
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27/04/10
The Business Model behind Quirky.coma co-creation platform + e-shopSuppliers will set a minimum amount on the pre-sales. If enough people buythis product, it will be go into production.
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27/04/10
The Business Model behind Quirky.coma co-creation platform + e-shopRevenues from the e-shop are shared with the community. 30% of profit goes to the initiator. 30% will be proportionally divided amongst the influencers.
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27/04/10
2 Airbnb.comExample case: “In times when more people discover the joy of sharing Airbnb.com, swap.com and others found ways to make some cash on this movement.”
+700,000 nights are already booked*
*airbnb.com/home/press
27/04/10
Clickworker.comExample case: “Just like Amazon Mechanical Turk, people world wide are performing micro-tasks gaining micro-payments. ”
+300.000 people paid already with a tweet*
2
27/04/10
The Business Model behind AirBnb.coma one-sided matchmaking platformWith this bottom-up P2P model AirBnb connects normal people so they can rent out spare rooms to eachother. A professional service democratised.
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27/04/10
The Business Model behind AirBnb.coma one-sided matchmaking platformDepending on the rental price AirBnb takes a commission up to 12%. Other platforms use posting fees when people just swap goods or services.
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27/04/10
Kickstarter.comExample case: “Looking for $15,000 funding? Scott Wilson convinced 13,512 people to pledge money to develop an iPod Nano Watch.”
$941,718 was funded within 30 days
1
27/04/10
The Business Model behind Kickstarter.coma marketplace for fund seekersFirst step, give Fund Seekers some exposure so they can connect with a crowd of ‘backers’ who are willing to pledge some money for their ideas.
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27/04/10
The Business Model behind Kickstarter.coma marketplace for fund seekersNext, people who gave funding to a project idea are being rewarded (small or large) depending on the amount they pledged.
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27/04/10
The Business Model behind Kickstarter.coma marketplace for fund seekersKickstarter takes 5% of the funding as a commission.
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Made by Board of Innovationinternational office for business model innovation
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01/01/2011