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Irwan Haribudiman, S.Par., M.Sc.Program Studi Manajemen Bisnis Wisata
Sekolah Tinggi Pariwisata Bandung
How to set a Standard In The Management Of
Tourist Attraction
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Chapter Outline• Definition of tourist attraction and
standard• Standard of tourist facilities• Standard of tourist service• Standard of operational procedure• Standard cost• Employment Standards Rules• Standard costing• standard of space requirements• Failure to achieve the standard
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First we will discuss about:
TOURIST ATTRACTION
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Tourist Attraction
Definition of TOURIST ATTRACTION
DESTINATION-SPECIFIC ATTRIBUTES
Some Thing To See
AttractionActivityAmenityAccessibilityAccommodationAvailable PackagesAncillary ServiceEtc.Some thing to SeeSome thing to DoSome thing to BuySome thing to KnowSome thing to LearnSome thing to MemorizeEtc.
Danau Labuan Cermin ( Kaltim)
Raja Ampat(Papua)
Nusa Dua (Bali)
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Second we will discuss about:
STANDARDS
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Definition ofFormal
Document
CriteriaMethods
ProcessesPractices
Measures
Guidelines
Technical/operational
Close To Perfect/Ideal
Fulfilling expectations of visitor
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STANDARD Characteristic
Objective Measured
accurately, easily & clearly
Quantitative
SubjectiveFlexible
(Depends on situation & condition)
Qualitative
Rigid & Absolute
Supple & Adapt
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AnUnderstanding
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Determination Tourist Attraction Standards In Business ManagementWhy it is become
Important ?Because it
isOne of the key factor
for successful management
(tourist attraction)
Guidelines for SOP, Job Desc, & Job Spec/QualificationImplementation
Evaluation
Standard
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STANDARDFACILITIES
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Florida Golf Resorts
CONDITIO SINE QUA NON (ABSOLUTE (LY)
CONDITION)
STANDARD OF TOURISM FACILITIESIt depends on the concept of business units
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Standard Of Physical FacilitiesTangible
Objective
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standard of physical facilities
Material HandlingMaintenanceCapacity, Carrying Capacity, Destination Concept,WeatherEtc
Factors affectingEX
Bora-bora Lagoon -TAHITI
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Another Example Hotel ** (20 rooms, 22 m2/room, at least 1
suite, Dining room, Bar, Lobby, AC, & Availability of drinking water of 300 liters / person / day) Hotel *** (2 suite rooms, pre function
room except lobby, drugstore, money changer, available polyclinic & paramedics, fitness center, etc )
Hotel**** (50 rooms, 24 m2/room, 3 suites, Availability of drinking water of 300 liters / person / day, etc) Hotel ***** (100 rooms, 26 m2/room,
4 suites, Business center, etc)
MITRA HOTEL
GRAND AQUILA
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SERVICESTANDARDS
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Tourist Service StandardsIntangible
Subjective
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Moment of thruth WHY ?
production and consumption
companies should be able to equate / generalization expectations in common
interpretation
produced at the same time
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Example Of Service Standard
TangibleEmpathyResponsibility
ReliabilityAssurance
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Tingginya tingkat pertumbuhan usaha wisata (pesaing)
Meningkatnya ekspektasi wisatawan Kesadaran terhadap kualitas (quality
consciousness) Kesadaran tentang hubungan langsung
antara kualitas pelayann dengan jumlah atau besaran penjualan (berbanding lurus)
Why it is become Important ?
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