1 KentuckyConnect.com Visitor Statistics
The Real Internet Action Is Localheadline from The New York Times, Sept.
14, 1998
2 KentuckyConnect.com Visitor Statistics
The Greatest Communication Medium of All Time
Web AccessWeb Access
109.9 million Americans are online today.
That’s 39% of all Americans over the age of 2.Neilsen NetRatings, Inc., 1999
?
3 KentuckyConnect.com Visitor Statistics
Web AccessWeb Access
Lexington Metropolitan Area Adults With Web Access
y = 0.38Ln(x) + 0.0864
0%
10%
20%
30%
40%
50%
60%
70%
1994 1996 1998 2000
LexingtonForecast
Source: Customer Study, Clark, Martire & Bartolomeo, 1994, 1996, 1998.
4 KentuckyConnect.com Visitor Statistics
46% of users had college degree in 1996, 36% in 1999
60% of HH reported incomes of $50K+ in 1996, 55% in 1999.
40% of newcomers never attended college, 23% have incomes below $30K
52% of newcomers are women
Web Usage-It’s not just for “techies” anymoreWeb Usage-It’s not just for “techies” anymore
Intelliquest/Pew Research Center for the People & the Press
5 KentuckyConnect.com Visitor Statistics
Kentucky Connect VisitorsKentucky Connect Visitors
Users’ Origin Relative to KentuckyUsers' Point of Origin
40%
32%
9%18% 1% State
LocalNearby StateNationalInternational
72% of visitors from within KentuckyAvg. weekly visitors = 135,00043,200 local + 54,000 state = 97,200 in state weekly
6 KentuckyConnect.com Visitor Statistics
Kentucky Connect VisitorsKentucky Connect Visitors
Users’ Place of AccessAccess Site From
48%
15%2%
35% OfficeHomeSchoolMore than 1 place
7 KentuckyConnect.com Visitor Statistics
1%
8%
24% 25% 27%
11%
4%
0%
5%
10%
15%
20%
25%
30%
<18 18-24
25-34
35-44
45-54
55-64
>65
1999
Kentucky Connect VisitorsKentucky Connect Visitors
Dahlin & Associates, 1999 Editor & Publisher Survey
Average Age = 42 years old
8 KentuckyConnect.com Visitor Statistics
7%
25%
29%
19%
11%
5% 5%
0%
5%
10%
15%
20%
25%
30%
< 20K $20 -$39K
$40 -$59K
$60 -$79K
$80 -$99K
$100 -$119K
>$120K
Percentage
Average Annual Income = $56,988
Online Adult DemographicsOnline Adult Demographics
Dahlin & Associates, 1999 Editor & Publisher Survey
Kentucky Connect VisitorsKentucky Connect Visitors
9 KentuckyConnect.com Visitor Statistics
Average User visits 20.8 times per month
12%
31%
32%
6%
7%
3%
1%
> 1x/day
1x/day
Several x/wk
1x/wk
Several x/mo.
1x/mo.
<1x/mo.
Percentage
Kentucky Connect VisitorsKentucky Connect Visitors
Dahlin & Associates, 1999 Editor & Publisher Survey
79% of users have bookmarkedKentuckyconnect.com
10 KentuckyConnect.com Visitor Statistics
Amount of Time Spent Weekly
28%
37%
23%
19%
29%
10%
12%0.20%
0.20%
4%
7%20%
8%
2%< 30 min.
30 - 60 min.
1 -3 hrs.
3 - 5 hrs.
5 -15 hrs.
15 - 20 hrs.
> 20 hrs.
KentuckyConnect %'s Internet %'s
Kentucky Connect VisitorsKentucky Connect Visitors
Dahlin & Associates, 1999 Editor & Publisher Survey
Users spend 3 hrs. per week on Kentucky Connect. This is nearly twice the
national newspaper web site average.
Users spend 16 hrs. on average on the Internet;
allocating 18% of their web time to Kentucky Connect
11 KentuckyConnect.com Visitor Statistics
On line Information Sought Past 4 Weeks
Source: 1999 Lexington Internet Survey, MC Squared Consulting
Kentucky Connect VisitorsKentucky Connect Visitors
12 KentuckyConnect.com Visitor Statistics
Kentucky Connect VisitorsKentucky Connect Visitors
On line Information Sought Past 4 Weeks
Source: 1999 Lexington Internet Survey, MC Squared Consulting
13 KentuckyConnect.com Visitor Statistics
Kentucky Connect VisitorsKentucky Connect Visitors
How Users Have Changed Media HabitsMagazine Reading Time Due to Internet Usage
16%9%
75%DecreasedUsageIncreasedUsageAbout the same
14 KentuckyConnect.com Visitor Statistics
Kentucky Connect VisitorsKentucky Connect Visitors
How Users Have Changed Media Habits
Television Viewing Time Due to Internet Usage
8%58%
34%Decreased UsageIncreased UsageAbout the same
15 KentuckyConnect.com Visitor Statistics
Kentucky Connect VisitorsKentucky Connect Visitors
How Users Have Changed Media Habits
Newspaper Reading Time Due to Internet Usage
32%
19%
49% Decreased UsageIncreased UsageAbout the same
16 KentuckyConnect.com Visitor Statistics
Kentucky Connect VisitorsKentucky Connect Visitors
How Users Have Changed Media Habits
Radio Listening Time Due to Internet Usage
27%
4%69%
Decreased UsageIncreased UsageAbout the same
17 KentuckyConnect.com Visitor Statistics
On-line advertising has value for building awareness and brand positioning as well. AOL.com study: TV recall, 1 viewing: 41% Banner ad, 1 viewing: 40%*Impacts TV shopping, direct mail purchases and store traffic.**
Advertising EffectivenessAdvertising Effectiveness
*Ipsos-ASI, AOL Study/**Cyber Dialogue
18 KentuckyConnect.com Visitor Statistics
On Line Shopping &/or Purchasing Habitsof Kentucky Connect Users
19 KentuckyConnect.com Visitor Statistics
Online PurchasesOnline Purchases
Kentucky Connect Users-Online Purchases
36%
64%
NoYes
20 KentuckyConnect.com Visitor Statistics
Online PurchasesOnline Purchases
Kentucky Connect Users-Online Purchases
48%
22%
11%
9%10% Very Likely
Somewhat LikelyNo more or less likelySomewhat UnlikelyVery Unlikely
21 KentuckyConnect.com Visitor Statistics
Shopping/Purchasing OnlineShopping/Purchasing Online
Kentucky Connect Users
62%
28%
64%
43%
33%
0%
10%
20%
30%
40%
50%
60%
70%
Dom. AirTravel
IntrntlAir
Travel
OvrngtHotel
Rentalcar
Vaca w/agent
22 KentuckyConnect.com Visitor Statistics
Shopped &/or Purchased OnlineShopped &/or Purchased Online
Kentucky Connect Users-Financial Services
25%19%
23%24%
31%31%28%
0%5%
10%15%20%25%30%35%
23 KentuckyConnect.com Visitor Statistics
Shopped &/or Purchased OnlineShopped &/or Purchased Online
Kentucky Connect Users-Consumer Electronics
32%
16%22%
25%
20%
28%
0%5%
10%15%20%25%30%35%
24 KentuckyConnect.com Visitor Statistics
Shopped &/or Purchased OnlineShopped &/or Purchased Online
Kentucky Connect Users-Consumer Electronics
36%
17%15%19%21%
27%
0%5%
10%15%20%25%30%35%40%
25 KentuckyConnect.com Visitor Statistics
Shopped &/or Purchased OnlineShopped &/or Purchased Online
Kentucky Connect Users-Computer Hardware
35%32%
42%
52%
34%
0%10%20%30%40%50%60%
26 KentuckyConnect.com Visitor Statistics
Shopped &/or Purchased Online Shopped &/or Purchased Online
Kentucky Connect Users-Computer Software38%
36%
33%
35%
33%32%
29%30%31%32%33%34%35%36%37%38%
27 KentuckyConnect.com Visitor Statistics
Shopped &/or Purchased OnlineShopped &/or Purchased Online
Kentucky Connect Users-Consumer Goods
38%36%
33%35%
33% 32%
42%
0%5%
10%15%20%25%30%35%40%45%
28 KentuckyConnect.com Visitor Statistics
Purchased OnlinePurchased Online
Kentucky Connect Users-Number of Online Purchases Past 12 months
Average KentuckyConnect Userpurchased 5.3 times spending $270
over the past 12 months.
29 KentuckyConnect.com Visitor Statistics
Advertising Placements
30 KentuckyConnect.com Visitor Statistics
CategoryBanners on
Kentucky.com
Target your message on kentucky.com, the new portal site launchedOctober’99.
31 KentuckyConnect.com Visitor Statistics
Target by category on kentucky.com.
CategoryBanners on
Kentucky.com
120 x 60buttons on
Kentucky.com
32 KentuckyConnect.com Visitor Statistics
Target byContent Area on
Kentucky Connect
KYFootball.comKYHoops.comKYBlades.comKYHoofs.comBillyReed.comAfternoon UpdateHealth* Travel**coming soon
33 KentuckyConnect.com Visitor Statistics
Herald-Leader Online Section
Banners
The Herald Leaderonline can be targeted by content area, just like thenewspaper.
34 KentuckyConnect.com Visitor Statistics
468 x 60 banner
120 x 60buttons
88 x 31buttons
Text links
Marketplace Home Page
35 KentuckyConnect.com Visitor Statistics
94% of all Web shopping comes at the expense of offline retailers.*
* - Jupiter Communications, a New York Internet Research Company
36 KentuckyConnect.com Visitor Statistics
Kentucky.com can partner with you and your clients to market their online business. We offer sponsorships, banner campaigns, text links, and online promotions.
Our sites include:• Kentucky.com - the new Kentucky Portal• KentuckyConnect.com - original Internet news and sports content• Herald-Leader online - news content updated daily• JustGoKentucky - Statewide entertainment guide• Plus an assortment of classified sites, including Cars.com, Careerpath.com, Homehunter.com, Apartments.com and coming
soon NewHomeNetwork.com and Auctions.com