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Buzzwords 2006Buzzwords 2006Web2.0, Social Software, Folksonomy
Jim Phelps, Sr. I.T. ArchitectUniversity of Wisconsin - Madison
Common Solutions Group May 2006
I will:•Define Web2.0, Social Software & Folksonomy
•Lead a prayer
•Do a demo
•Show amazing growth
•Bring it back to the Enterprise
•Specifically: IBM, Microsoft
•Fear, Uncertainty and Doubt (FUD)
Define Web2.0Define Web2.0World Wide WebWorld Wide Web
*.com*.com
1994 -
Business getting info to consumer
s
HTML editorsDomain NameWeb Hosts
ISP
SocialSocialSoftwaSoftwa
rere
Clay Shirky, “Social Software is the stuff that gets spammed.”http://many.corante.com/archives/2005/02/01/tags_run_amok.php
“...enables people to rendezvous, connect or collaborate ... and to form online communities.”http://en.wikipedia.org/wiki/Social_software
Define Social Define Social SoftwareSoftware
SocialSocialSoftwaSoftwa
rere
- Put stuff up to share- Starting with friends and family- Leads to discovery of others- Who form a community
- Driven by tag-based searches
Define Social Define Social SoftwareSoftware
Define Folksonomy
•Folksonomy is a neologism for a practice of collaborative categorization using freely chosen keywords. More colloquially, this refers to a group of people cooperating spontaneously to organize information into categories. In contrast to formal classification methods, this phenomenon typically only arises in non-hierarchical communities, such as public websites, as opposed to multi-level teams. Since the organizers of the information are usually its primary users, folksonomy produces results that reflect more accurately the population's conceptual model of the information.
•Folksonomy is a neologism for a practice of collaborative categorization using freely chosen keywords. More colloquially, this refers to a group of people cooperating spontaneously to organize information into categories. In contrast to formal classification methods, this phenomenon typically only arises in non-hierarchical communities, such as public websites, as opposed to multi-level teams. Since the organizers of the information are usually its primary users, folksonomy produces results that reflect more accurately the population's conceptual model of the information.
Define Folksonomy
I’ll just show you...I’ll just show you...
Oh great gods of the Demo, we beseech
thee, bless us with bandwidth and
stability in these times of
interactivity.
Let not browser bugs hamper us in our
clicking.
Links I use in my demohttp://del.icio.us/jimphelps
http://del.icio.us/url/7be8dcc0fb196740b2898cd3f4376924
http://technorati.com/
http://arch.doit.wisc.edu/jim/
http://technorati.com/tag/soa
http://www.flickr.com/photos/jimphelps/
http://www.flickr.com/photos/jimphelps/tags/
http://www.flickr.com/photos/jimphelps/tags/labradoodle/
http://www.flickr.com/photos/tags/labradoodle/
http://youtube.com/
http://arch.doit.wisc.edu/jim/index.php/category/socialsoftware/
http://www.infoworld.com/article/06/01/13/73792_03OPcringley_1.html
http://del.icio.us/infoworld/
http://weblog.infoworld.com/udell/iwx/explorer.html
http://weblog.infoworld.com/udell/2005/06/23.html
http://cloudalicio.us/2005/06/04/added-a-stats-box-to-the-lower-right/
Tracking new trends / memesTracking new trends / memes
http://cloudalicio.us/tagcloud.php?url=http://www.adaptivepath.com/publications/essays/archives/000385.php&tables=1
In Review•Web2.0 - easy publishing and remixing
•Social Software - finding people and communities
•Folksonomy - people tagging objects
•RSS - really simple syndication
•Tags and simple APIs for integration
•Cool stuff - social discovery, tag clouds
It’s a growth It’s a growth industryindustry
40 Million Videos watched daily
38.5 Million Sites
2.4 Billion links Founded February 2005Founded 2002
Feb 4, 2005270,000 users3.5 Million
photos
June 15, 2005775,000 users19.5 Million
photos
Jan 20062 Million users
142 Million photos
It’s a growth industryIt’s a growth industry
IBM - Dogear
“Dogear exploits the enterprise by allowing people to bookmark pages within their Intranet. In addition it uses enterprise directories to authenticate the user's identity. This allows people to find experts on specific topics within the company.”
IBM - Dogear
“Dogear exploits the enterprise by allowing people to bookmark pages within their Intranet. In addition it uses enterprise directories to authenticate the user's identity. This allows people to find experts on specific topics within the company.”
Web 2.0 Social Software
Forrester Research: Social Computing"Individuals increasingly take cues from one
another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists."
http://www.forrester.com/Research/Document/Excerpt/0,7211,38772,00.html
In Our Enterprise...
Files/Folders Storage
Shared Folders Small Group Collaboration
Enterprise ReportingTaxonomy/Ontology
Formal InformationArchives
Files/Folders Storage
Shared Folders Small Group Collaboration
Enterprise ReportingTaxonomy/Ontology
Formal InformationArchives
BlogsWikisetc
TagsDogearTechnora
ti
Social SharingDiscovery
In Our Enterprise...
I did:•Define Web2.0, Social Software & Folksonomy
•Lead a prayer
•Do a demo
•Show amazing growth
•Bring it back to the Enterprise
•Specifically: IBM, Microsoft
•Fear, Uncertainty and Doubt (FUD)
Buzzword complete statement
•Web2.0’s easy publishing and social software will drive collaboration and community building within the enterprise and across virtual and real organizations.
•Folksonomies will improve finding and classifying of content within the enterprise and across organizations.
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Jim Phelps, Sr. I.T. ArchitectUniversity of Wisconsin - Madisonhttp://arch.doit.wisc.edu/jim
Common Solutions Group May 2006
Copyright Board of Regents, UW-Madison, May 2006. Share with attribution. No commercial re-use without written permission.
Buzzwords 2006Buzzwords 2006Web2.0, Social Software, Folksonomy