Download - 02.7 Color I
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Rojo y negro I
El uso del color como herramienta del lenguaje visual en los productos visuales contemporáneos
LV. M. Acaso.
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Herramientas de configuración
Tamaño Forma Color Iluminación La textura
Herramientas de organización
La composición La retórica visual
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El principal objetivo de esta asignatura es comprender que el análisis profundo del lenguaje visual nos revela el significado de un producto visual
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Posible definición
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Pantone
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Prisma
Luz
RojoNaranjaAmarilloAmarillo – VerdeVerde-AzulAzulVioleta
Infrarrojos
Ultravioletas
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Colores luz
Colores pigmentarios
Síntesis aditiva
Primarios
Rojo (Red) Verde (Green) Azul (Blue) Blanco
Síntesis sustractiva
Complementarios Cián (Cyan) Magenta (Magenta) Amarillo (Yellow) Negro (Black)
Clasificación del Color
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La interacción del color
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Conceptos asociados
TemperaturaLuminosidadSaturación
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TemperaturaCalientes
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Calientes
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Velázquez. Paleta caliente
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TemperaturaFríos
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Frios
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LuminosidadOscuros
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Oscuros
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LuminosidadLuminosos
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Luminosos
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SaturaciónSaturados
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Tom Wesselman
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Gougin
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Desaturados
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Wim Delvoye
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Wim Delvoye
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Desaturado
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Desaturado
Saturado
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Criterios de selección del color
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Criterios de selección del color
Contenido simbólico Calendario comercial Contraste visual Identificación de la marca Identificación con el público objetivo
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Contenido simbólico
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Contraste visual
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Representación de la marca
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Tom Sachs
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Tom Sachs
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Tom Sachs
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Tom Sachs
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Conexión con el target