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ToK Presentation Planner
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Real-life situation: Kony 2012 video
Knowledge Claim: Presentation affects how we assess content
Questions raised: • Are first impressions important?• Should we trust our first impressions?• How influential are first impressions?
Knowledge Issue: • To what extent do first impressions shape opinion?
Evaluation of Knowledge Issue:• First impressions and different Ways of Knowing (Emotion)• In different Areas of Knowledge (Sciences and Arts)• First impressions and instinct (Biology)
Other Real-life situations:• Website design & Marketing, Rhetoric, Tall men, Attractive people
Other Perspectives: Advertising and less obvious uses of first impressions
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Beauty is truth, truth beauty, – that is all / Ye know on earth, and all ye need to know.Final two lines from ‘Ode on a Grecian Urn’ by John Keats 1819
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Knowledge Issue: • To what extent do first
impressions shape what we know?
Website Design (Sense Perception & Reason)Aesthetics
http://www.lingscars.com/
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Rhetoric (Language & Emotion)Politics
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Natural SciencesPresentation of Results
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Biology - InstinctTall Men (Sense Perception)
A survey of Fortune 500 CEO height in 2005 revealed that they were on average 6 ft 0 in (1.83 m) tall, which is approximately 2.5 inches (6.4 cm) taller than the average American man.http://en.wikipedia.org/wiki/Height_discrimination
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Biology - InstinctAttractive People (Sense Perception & Emotion)
Advert for Marni CampaignH & M March 2012
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OtherPerspectives
Conclusions:• In some AoKs, first impressions can have
a powerful influence. But being aware of this gives us the opportunity to use reason to analyze content and thereby not be too easily persuaded by presentation.
• “Don’t judge a book by its cover!”
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TaK Presentation
