![Page 1: Study Consumer Needs/Wants Determine Ways Sellers Can Satisfy Needs/Wants](https://reader035.vdocuments.site/reader035/viewer/2022081809/5697bfd21a28abf838cababb/html5/thumbnails/1.jpg)
MARKETING RESEARCH
Study Consumer Needs/Wants
Determine Ways Sellers Can Satisfy Needs/Wants
![Page 2: Study Consumer Needs/Wants Determine Ways Sellers Can Satisfy Needs/Wants](https://reader035.vdocuments.site/reader035/viewer/2022081809/5697bfd21a28abf838cababb/html5/thumbnails/2.jpg)
MARKETING RESEARCH & PROCESS
![Page 3: Study Consumer Needs/Wants Determine Ways Sellers Can Satisfy Needs/Wants](https://reader035.vdocuments.site/reader035/viewer/2022081809/5697bfd21a28abf838cababb/html5/thumbnails/3.jpg)
RESEARCH PROCESS
Study Situation
Select Method
Collect Data
Analyze Data
Prepare Report
![Page 4: Study Consumer Needs/Wants Determine Ways Sellers Can Satisfy Needs/Wants](https://reader035.vdocuments.site/reader035/viewer/2022081809/5697bfd21a28abf838cababb/html5/thumbnails/4.jpg)
RESEARCH METHODS
Observation
Focus GroupExperimentation
Surveys
![Page 5: Study Consumer Needs/Wants Determine Ways Sellers Can Satisfy Needs/Wants](https://reader035.vdocuments.site/reader035/viewer/2022081809/5697bfd21a28abf838cababb/html5/thumbnails/5.jpg)
INFLUENCES ONCONSUMER BEHAVIOR
Psychological Personal Social Cultural
![Page 6: Study Consumer Needs/Wants Determine Ways Sellers Can Satisfy Needs/Wants](https://reader035.vdocuments.site/reader035/viewer/2022081809/5697bfd21a28abf838cababb/html5/thumbnails/6.jpg)
BUYING PROCESS
![Page 7: Study Consumer Needs/Wants Determine Ways Sellers Can Satisfy Needs/Wants](https://reader035.vdocuments.site/reader035/viewer/2022081809/5697bfd21a28abf838cababb/html5/thumbnails/7.jpg)
DATA Warehousing- Collecting, Storing,
& Retrieving Data
Mining- Searching, Sifting, & Reorganizing Data
![Page 8: Study Consumer Needs/Wants Determine Ways Sellers Can Satisfy Needs/Wants](https://reader035.vdocuments.site/reader035/viewer/2022081809/5697bfd21a28abf838cababb/html5/thumbnails/8.jpg)
ORGANIZATIONAL MARKETS Industrial
Reseller
Government/Institutional
![Page 9: Study Consumer Needs/Wants Determine Ways Sellers Can Satisfy Needs/Wants](https://reader035.vdocuments.site/reader035/viewer/2022081809/5697bfd21a28abf838cababb/html5/thumbnails/9.jpg)
BUYING BEHAVIOR- ORGANIZATIONAL
Buyer Differences Professional Specialist Experts
Buyer-Seller Relationship
![Page 10: Study Consumer Needs/Wants Determine Ways Sellers Can Satisfy Needs/Wants](https://reader035.vdocuments.site/reader035/viewer/2022081809/5697bfd21a28abf838cababb/html5/thumbnails/10.jpg)
MARKETING MIX- INTERNATIONAL
Products- Redesign For Foreign Buyer
Pricing- Cover Increased Cost Of Transport/Selling
Distribution- Delays In Establishing Network For Startup
Promotion- Cultural Differences
![Page 11: Study Consumer Needs/Wants Determine Ways Sellers Can Satisfy Needs/Wants](https://reader035.vdocuments.site/reader035/viewer/2022081809/5697bfd21a28abf838cababb/html5/thumbnails/11.jpg)
MARKETING MIX-SMALL BUSINESS
Products- Limited Buying Market Pricing- Incorrect Cost Estimation Distribution- Location Is Critical Promotion- Local Which Is
Cheaper