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WORDS, WORDS, WORDS I MUST KNOW AND USE TO COMPOSE AND RESPOND TO TEXTS IN ENGLISH IN STAGE 4, YRS 7 & 8
Meta-language
Audience
Purpose
Context
Text
Composer
Responder
+What is a Composer & Responder?
A Composer is a person who composes or makes a TEXT.
Composer Responder
A Responder is a person who reads, listens to or views a TEXT
Composer + Responder = Meaning making process
+What is a Text?
A TEXT is something that communicates information and ideas using language or sound, print, film and digital to other people.
+How many kinds of TEXTS are there?
There are many kinds of Texts:
Written
Spoken
Visual
Multi-media
+Written Texts
Newspaper texts
Book
Magazines
Novels
Poems
Printed ads
Jokes
+Spoken texts
Conversations
Plays
Radio
Ads
Interviews
Podcasts
+Visual Texts
Images
Photographs
Paintings
Symbols
Icons
Illustrations
+Multi-media Texts
Websites Film TV Gaming Consoles Interactive media Music Media Clips/ Videos Digital texts
+What is the Context of the text?The Context of the text is the
Personal or
Social or
Political or
Historical or
Cultural
circumstances, conditions or information that surround a
particular situation.
A text is deeply influenced by the contexts within which it is composed.
+UNDERSTANDING CONTEXT
Closely study the two texts:
Text 1: An advertisement by fast food giant,
Burger King
Text 2: An excerpt from the TV program, Buy Me
That Too: Kids' Survival Guide to TV
Advertising (1992)
+Ad 1 by McDonald’s 2011
http://www.youtube.com/watch?v=BatkE87ftb0&feature=related
+Buy me that: Truth about Food Ads
Food Ad Tricks: Helping Kids Understand Food Ads on TV
http://www.youtube.com/watch?v=fUjz_eiIX8k
+Who is the Composer of the two advertisements?
WHO DO YOU THINK IS THE COMPOSER OF AD 1?
WHO DO YOU THINK IS THE COMPOSER OF AD 2?
REFLECTIVE QUESTIONS:
Do you think the fast food company made Ad 2?
Who do you think is benefitting from Ad 2?
+ Who is the target Audience of the TWO texts?
Who is the targeted audience? Who will listen, read or view the texts?
Ad 1 :
Ad 2:
+What is the Purpose of the text? The Purpose of a text is the reason a text is
composed in the first place.
PURPOSE:
+What is the Purpose of the TWO texts?
In pairs, review the two texts and decide
What is the purpose of the two texts?
Are Ad 1 and TV Series 2, trying to inform, entertain or persuade their audiences to think or act in a certain way?
What do they hope to achieve? Is the purpose of both ads the same?
Who will profit/benefit from this ad in the short and long term?
+WHAT HAVE I LEARNT?
Questions Level 1 Level 2 Level 3
TextHow many different kinds of texts are there? Name them.
Compare and contrast a multi-media & a written text. Give 2 examples each.
What kind of texts dominate our life today and what is their impact?
Purpose What are the 3 main purposes of texts?
Explain what makes a multi-media ad more effective than a print ad.
What kind of text would you choose to create if you had to persuade a 5 year old to eat vegies. Explain
Context Identify the different kind of contexts which shape a text.
Explain how context has influenced the food that you and your grandparents ate as children?
Predict the kind of texts that will be produced in 2050?
Audience List the 3 demographic & 3 psychographic features that are important in identifying the audience of a text.
From 3pm to 6pm who is the target audience of TV channels. Give examples.
As a user of Apple’s MAC, what tool or feature would you like to add or remove from your laptop. Why?