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LinkBuilding:StillaHolyGrail?
NotthefastandthefuriousstylebutIam
ary ray
http://www.garyviray.com
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LinkBuilding...Timeintensive.
Frustrating.Sometimesconfusing.Yet
'
thetrumpcardforhigherrankings.
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Link Popularity
Link Popularity
is made up of quality and quantity of inbound links.
*** It is one of the most influential factors for determining how a websiteperforms well in search engine rankings.
eywor eme
made up of anchor texts, phrases used in pointing to your site fromother domains which are detected b search en ines.
**** The closer your keyword theme reflects the keyword optimization
profile you used when optimizing your pages, the better your SEO
.
**** A comprehensive keyword theme is the heart of overall inbound link
quality, which, in its turn, is at the core of a strong l ink popularity
factor.
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Outboundlinks
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Inboundlink
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Reciprocallinks
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Onewaylink
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The Batman - Joker Relationship
occurrence in the on-page element like the meta tags,
title tags, etc.
Web developers used keywords stuffing technique!
Problem : The search engines had to find a way to take control over the
spammers!
Search Engine started to give more and more weight to the
elements out of direct control of a Web page creator.
Search engines made the assumption that the greater the
number of links from other sites pointing to a website, the more
popular the website and therefore the higher quality resource.
Website owners figured out many ways to get links pointing to
their sites. Whoa!!!! LINK FARMS.
Link farms are pages made up of long lists of unrelated links.
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The Batman - Joker Relationship
Search engines gradually shifted away from
estimating the link quantity and started toassign a quality factor to each of the links
.
Now websites that have a
links are looked upon favorably by the search engines
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Link Quality
Link Quality Factors:
*
* Relevance of the content of the linking site to the content of your site
e evance o wor s use n e anc or ex o e n s o e con en o your
page that the link points to
* Number of other links on the linkin a e. The lower this number the more
valuable the link
Links pointing to your site from a low ranking, low traffic and unrelated
.
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Link Quality
One-way link mostly influences your link popularity.
Site 1
Site 2
Oneway
link
Sometimes it is assumed that outbound links might decrease a website's linkpopularity. This is wrong.
,
away any link popularity when you link to another site.
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Link Quality
Reci rocal l inks can add to our l ink o ularit if the website that ouexchange links with has higher link popularity than your site.
Reciprocallinks
However, reciprocal links are not as powerful as inbound one-way links,
because the search engines assume such links are produced in an artificial manner
.
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Link Building Tips
WARNING!
Do not add your link to a large link list.
Important search engines like Google recognize this and don't count these asinbound links.
In fact, your rankings may even be damaged as a result.
Do not link to a website just because of its high Google PageRank.
When you link to the sites with a high PageRank that means nothing for your own
rank.
However, if it is a professional resource with valuable content for your visitors, youshould definitely link to it!
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Link Building Tips
What you should remember!
The best and most effective way of increasing your search engine ranks is working to
improve your website's link popularity.
- , -
directories.
-To get the best quality inbound one-way links, your site needs to providevaluable content, then request a link from sites similar to yours.
Increasing link popularity is a time-consuming and sometimes frustrating
.
But it is definitely worth the time and effort when you see a dramatic increase in
traffic.
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Google PageRank
The actual formula based on Google official paper for PR is as follows:
PR(A) = (1-d) + d (PR(X1)/C(X1) + ... + PR(Xn)/C(Xn))where
X1...Xn are pages all point to page A.
d is a dam in factor which can be set between 0 and 1. Goo le usuall sets d to
0.85.
C(X) is defined as the number of links going out of page X.
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Google PageRank
A site with a high PR but a large number of outbound links can nullify its own
+ Pa eRank et as man links to our site from a es with a hi h PR and
a low number of total links.
Obtain as many links pointing to your site as you can, no matter what their, .
It depends on each specific case which variant wi ll get the best out of the PR
formula.
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Google PageRank
ToolbarPageRank
(logbase10)
RealPageRank
0 0.15 10
1
100
1,000
2 1,000 10,000
3 10,000 100,000
4 100,000 1,000,000
, , , ,
6 10,000,000 100,000,000
7 100,000,000 1,000,000,000
8 1,000,000,000 10,000,000,000
9 10,000,000,000 100,000,000,000
10 100,000,000,000 1,000,000,000,000
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GoogleGoldenTriangle
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e n
your n a
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Tapthe ogosp ere
usedirectory
listing
Topicspecificdirectories
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Submit
optimized
content
to
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Free Links
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Pa Links
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exc ange
SiteswithlowPageRankwillnotharmyourPageRank
Placelinksnotmorethan100links/page(accordingtoGoogle
Webmaster
Guidelines)
Pa eRankisvitalbutmostim ortantl thetrafficofthesite
becauseitwillnaturallypassontraffictoyoursite.(Alexa.com)
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o e n exc ange s
Makealinkdirectory(notmorethan100entriesperpage)
Buildalistofyourpotentiallinkpartners
Placealinktotheminyourdirectorybeforehand.
Oncerefusedareciprocation,removethelinkinfavorofinterestedlink
partners.
Personalizeemailmustbesentthatincludesthereasonofinterestfor
thelinkexchange.
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Blo Commentsandtestimonials dofollow
comments
are
good
however;
even
a
nofollow
link
is
equallyimportantbecauseYahooandMSNsimplyignorethenofollow
.
Make
sure
to
vary
your
anchor
texts
as
well
as
your
URLs.
Trytoincludeyousecondaryanchortextsandsubpages.
oosere evan s es
Makesanecommentssoasnottobetreatedasaspam.
Note:
Akismet is
a
good
spam
comment
blocking
plugin.
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a ogan
Su mititto
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3wayLinkExchange
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thesearchengines
https://siteexplorer.search.yahoo.com/search?p=http%3A%2F%2Fwww.garyviray.com&fr=sf
&bwm=i
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66,439
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SlowLinkBuilding
FastLinkBuildin
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A>B whenthereallinkscoreislowerthanthefreshlinkscore usuallyhappensin
caseofcrappycomment/forumsignature/reciprocal/unrelatedlinks.
.
significantchangeinlocationsduetotheswitchbetweenthesetwovalues.
A
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,
#167,024 #2
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66,439
#7
70,975
#6
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A
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,
searchforthesaidkeyword.Thesiteranking#1hasthehighmostvaluablelinkvalue.
Drilldownuntilthe25th30thpositionintheSERP.Thesitesyoucanfindwillgiveyou
asolidlinkvalue.
Payattentiontothetitletagofthepageyouwantlinkto.Thiswillgiveyouanideaon
Thesitecancarrybrokeredlinksbutofminimalvolumeorelseitwillbeseen
soonerorlaterbyGoogle.
Relevanceofthesiteyouwanttolinkinto.
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LinkstoHighRankingCompetitors
n so yourcompet torsespec a yt oseran ng g certa n y avearea goo
value.
Pa eStren th
LinksfromWikipediaandDMOZandthesitehashighPageRank,lotsofinbound
linksandbloglinks,there'sclearlysomevaluetogettingalink.
PageRankofDomain
APR7domainhasagoodvaluecomparedtoaPR2or0.
InlinkstoDomainviaTechnorati(orGoogleBlogSearch)
.
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KeywordDiscovery
SendingInitialAdvertisingRequests
Usethecontactusformoran availableemailfromthesite.Thest leanda roach
ofyouremailwillgreatlyaffectthesuccessandfailureofyourrequest.
Follow
UpsPricingConsiderations
Trickhereis,offertopayadiscountedrateforayearor2.$500ayearis
$100/month.
CheckingValue
Evaluate&Repeat
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SEOQuake FireFox Plugin
Parameter(Pagerank Checker)byCleverStat.com
RankChecker(AaronWall) http://seobook.com
FastBlogFinder http://www.fastblogfinder.com/
SEOMoz Tools http://www.seomoz.org/
GoogleWebmasterTools http://www.google.com/webmasters/tools/. YahooSiteExplorerhttps://siteexplorer.search.yahoo.com
CommentHut
GoogleAlerthttp://google.com(signupforanaccount)
WebCeo Softwarehttp://webceo.com
DirectoryDenominator
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Warning!ecare u nquery ngtoomuc
available
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http://www.garyviray.com