The Industry
Melbourne has 1497 Travel Agency or Consultants
Melbourne Introduce
Tourism in Melboure Industry - 420,200 visitor arrivals during August 08 in Austrlia
-Victoria attracted 105 million international visitors last year
- tourism is a 73 billion dollars industry for Austrlia to provide export revenue and jobs
Target Market
Best customer : young people and family
Design customer’s tours (identity, income, hobby and travel time
)
Potential customer: international people
advantages
• Good Service and help customers design tours
• Two languages service
• Lots of Chinese Tours
Discount(students, second time come to my company`s customers etc)
Promote (brochures, newspapers, Internet)
Package Special (student package, backpacker package etc)
Inventory
• Season is so important in travel. Different season have different travel plan. For example summer suit go to beach swimming etc. Winter suit go to ski, hot spring etc. Our company will base different season design different suitable travel to customers.
Pricing • Melbourne tours
price ($65~$350)
• Australia tours price
($300~$3000)
• International tours price ($1000~$5000)
Set Prices
• Our company price basis tours situation
formulates. Different tours have different price. For example we need think about hotel price, transport price, food price, tours time and travel market price etc. We are also comparing with different travel agency.
Employees3 Employees each day (part time)
Employees responsibility(service customers, answer the
phone etc)
Employees wages (have experience 15/h, not experience
13/h)
Employees requirements
Speak fluent English and Chinese
Good communication skill Patient and friendly Knowledge about customer
service and travel
Management
• lead by example
• communication with employees
• make timetable
• Careful check everything
CostsDetails
Costs
Rent $ 24,000Solicitor $ 650Insurance $ 3,200Market research data $ 380Electricity account $ 4,000Electricity Connection fee $ 370Computer * 3 $ 5,000Good Printer $ 350Computer softwar $ 875Wage $ 48,000 Motor Vehicle $ 8,500Office supplies $ 1,200
Furniture $ 3,000 Duplicating machine $ 3,000Advertising $ 5,000Motor Vehicle expenses $ 4,800Telephone+Internet account $3,600Telephone Connection fee $ 300Water account $1,200Water Connection fee $ 300Drinking fountain $ 300Decoration $ 500Make brothure and poster $ 1,500
Total: 120,025