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Belief Model
Raquel Blamires, Becky Siddoway, Ari Messerly Jaquoy Prows Valerie Wheelwright Megan Passey
Raquel Blamires, Becky Siddoway, Ari Messerly Jaquoy Prows Valerie Wheelwright Megan Passey
Health
+Background
Theorists: (1950’s) Group of social psychologists: o Godfrey Hochbaumo Stephen Kegels, o Irwin Rosenstock.
Trying to explain why people were not participating in disease detection programs. (Tuberculosis Screening)
+Defined Purpose
Value Expectancy Theories:
A goal setting theory based on level of aspiration, in which the individual sets the target of future performance based on past performance.
Originally developed to predict preventive health behavior, revised to include general health motivation.
Kurt Lewin
+Importance
One of the first models developed exclusively for health-related behaviors.
Currently among the most popular models
Has been revised to apply to a greater number of people (Expanded)
+Perceived Susceptibility
Definition: Subjective belief that a person may acquire a disease or enter a harmful state as a result of a particular disease.
+Perceived Severity
Definition: belief in the extent of harm that can result from the acquired disease or harmful state of a particular behavior.
SEVERE(death)
MILD
+Perceived Benefits
Definition: Belief in the advantages of the methods suggested for reducing the risk or seriousness of the disease of harmful state from a particular behavior.
+Perceived Barriers
Concern that the new behavior will take too much time.
Their belief could be actual or imagined.
+ Constructs & applications
Perceived Perceived susceptibilitysusceptibility
How likely is How likely is it I will get it I will get swine flu?swine flu?
Perceived Perceived severityseverity
PerceivePerceived benefitsd benefits
How bad How bad would it be if would it be if I did?I did?What do I What do I gain by gain by getting the getting the shot?shot?
+ Constructs & applications
Perceived Perceived BarriersBarriers
Is it available- Is it available- what’s the cost?what’s the cost?
Cues to Cues to ActionAction
Self Self EfficacyEfficacy
Posters, Posters, Emails, Emails, commercialscommercialsI am confident I I am confident I can be healthycan be healthy
+Research Example
A. Purpose
Analyze health beliefs on practicing breast self examination (BSE) among Turkish mothers and their daughters, who were nursing students.
+Research Example
B. Results
Nursing student daughters practiced BSE more regularly than their mothers.
The mothers scored higher in perceived susceptibility and barriers
+Research Example
C. Conclusions
Significant differences were found between participants.
Education was seen as a factor.
+Research Example
C. Conclusions continued…
Daughters who had: lower perceptions of barriers, higher motivation, benefit perception, self-efficacy
+Research Example
D. Implications
Perceive fewer barrier
Believing in one’s ability
Motivation to do it regularly
+Research Example
D. Implications continued…
Training by health care providers Successful BSE Lowering perceived barriers such as fear,
frequency, and time constraints
Reference
Kara, B., & Acikel, C. (2009). Health beliefs and breast self-examination in a sample of Turkish nursing students and their mothers. Journal of Clinical Nursing, 18(10), 1412-1421.
+Conclusion
Health Belief Model is a value-expectancy model
First theory developed exclusively for health-related behaviors
+Conclusion
Strengths Can be used alone or in conjunction with other
models Understanding what beliefs or attitudes motivate
behaviors Good for the cessation and acquisition of behaviors Enhances self-control
+Conclusion
Weaknesses Not great for long term behavior
change Lacks predictive power Difficult to be tested Self fulfilling prophecy