© 2011 AudioCodes Ltd. All rights reserved.
AudioCodes Confidential Proprietary
AudioCodes Solutions for…..Every type of UC Deployment
February 2011
Ian WoolnerEnterprise Sales Director – UK
This session will give you…
• An Overview of Audio Codes• A summary or our product range• Some of the challenges we help solve• How we make the deployment of Microsoft Lync easy
2010 Overview
Strong growth Revenues grew ~20% YoY Earnings grew more than 300% YoY Positive Cash flow – above $15M Operating Margin of 11.7%
Networking grew above 30% over 2009Significant growth in sales through ChannelsIncreased revenues from Services [Support for the Channel]
The Global leader in Gateways that address the needs of the Enterprise
2010 Financial Performance
Last 5 Quarters Key Financials
UC Trends
UCC Market Trends
• Major UCC and IP-PBX vendors• Increase focus on UC applications & features• Move away from peripherals such as media gateways and E-SBC• Migrating from proprietary IP protocols to the SIP standard
• …therefore more willing to collaborate with Best-of-Breed vendors such as AudioCodes
PSTN Gateways – Wide Interoperability
• Certification with all major UCC vendors worldwide• Avaya (with Nortel)• Alcatel-Lucent• Siemens (SEN)• NEC• Aastra• Mitel• Toshiba• Shoretel• 3Com (HP Networking)• Interactive Intelligence Enterprise Equipment Market Share 2009 (Infonetics)
Audio Codes Features
Small Small BusinessBusiness
Large Large EnterpriseEnterprise
SMESME
E-SBC Offering
• Technology• Core AudioCodes DSP• Extensive line of voice Codecs• Deep transcoding densities
• Smooth migration from Gateways to E-SBCs
• Mediant 1000 NGN will support up to 5000 sessions
E-SBC Max # of Sessions
Mediant 800 24
Mediant 1000 150
Mediant 3000 1000
Mediant 5000 3000
Mediant 8000 8000
Terminal Adaptors – Analog VoIP Gateways
• MediaPack 1xx Analog VoIP Gateways • Connecting phones, modems, fax machines, PBX or PSTN• Spans a range of 2 to 24 analog FXS/FXO ports• Mature 3rd generation MediaPack product line
• Superior VoIPerfect™ quality with competitive price per port• Large variety of interoperable SoftSwitches and PBXs• PSTN Fallback and Standalone survivability• Comprehensive management tool for configuration and maintenance
• Very rich SIP implementation with routing manipulation options
MediaPack 112/114/118 MediaPack 124D
PSTN Gateways - SAS
• Standalone Survivability (SAS) for service continuity• Maintains basic features to registered SIP Phones in case of WAN failure
– Make and receive calls, Intra-branch calls• Automatically learns dial plan via REGISTER• Advanced telephony features during emergency mode
– Hold, Transfer, Conference– Shared call appearance – Emergency message on screen
• One of our strongest features enteringinto vendors’ certification lists (Avaya, ALE..)
Enterprise Session Border Controller (E-SBC)
• Key component in smooth migration of Enterprise customers to VoIP• Almost all IP-PBX vendors rather avoid
dealing directly with IP-to-IP interop • Connecting through AudioCodes E-SBC
• The E-SBC provides the enterprise• PSTN Connectivity• Interoperability• Survivability• Security• Quality assurance
• E-SBC enables SIP Trunking• Connecting the Enterprise TDM/IP PBX to
an ITSP (VoIP service provider)• Toll bypass
InternetInternet
ITSPITSPWANWAN
Enterprise LAN Enterprise LAN
PSTNPSTN
E-SBCE-SBC
One Platform connects all
Gateways / E-SBC / MSBG – Unique Selling Points
• Mediant 1000 MSBG and Mediant 3000 E-SBC are certified by Avaya DevConnect for worldwide use• Cost effective alternative to Acme Packet for Avaya Customers• Hybrid platform – Gateway & Session Border Controller in One unit
• Compatible gateways for CS-1000• Investment protection for huge base of ex-Nortel VARs and end-customers• CS-1000 to Aura connectivity (Mediant 1000/3000)• CS-1000 to PSTN connectivity• Analog lines (MediaPack 11x)
• Mediant 1000 with HP and Lync• Mediant 1000 (inc. MSBG) being certified by HP Enterprise Services for use with
Lync and SIP Carriers
Connecting to Applications –IP Remote Agents and Contact Centers
Challenges:•Agents in Remote Offices•Agents in Home Offices•Security•NAT Traversal
Solution:•Enterprise SBC•Protects Enterprise•Enables VPN Connection to Remote office•Solves NAT Traversal issues to “work at home” agents
InternetInternet
Remote LANRemote LAN
Remote Agents
Remote“Work atHome” Agents
NAT
LocalAgents
IP ContactCenter
EnterpriseSBC
VPN
Bad Stuff
SRTP
/TLS
Connection to Applications
• BlackBerry (RIM) Mobile Voice System (MVS)• Fixed Mobile Convergence (FMC) application• Unifying desk phone with BlackBerry Smartphone• Calls are anchored in the Enterprise PBX• Gateway / E-SBC is needed to connect the IP-PBX to the BES/MVS servers
• RIM & AudioCodes together are certified by Avaya DevConnect• Strong selling point among Avaya’s VARs• This is a pure channel play, demand to be generated at the VAR level• RIM is planning similar certifications with more IP-PBX vendors (SEN, Mitel)
AudioCodesMediant 1000 MSBGWith E-SBC features
Avaya SES
Avaya AuraCommunicationsManager
Avaya MeetingExchange
WAN
LAN
Connect Service
Connecting to Applications – Skype Connect and Avaya (ROI Networks)
Microsoft Lync
Converged CommunicationsDelivering on Critical Communications
AudioCodes Ecosystem with Microsoft Unified Communications
Microsoft Unified
Communications Solutions
3rd party Analog and SIP based Phone Support
Media Gateway
Legacy TDM PBXMedia Gateway
E1/T1/BRI/FXO
PBX
Legacy Fax & other Analog devices
Media Gateway
Non certified IP PBX
Media Gateway IP-PBX
SIP
IP Phones
AudioCodes MobileSoft Client
Media Gateway
SIP
PSTN Networks
Media Gateway
….
TDM TrunksSP PSTN
Secured SIP Trunking
Media Gateway
….
SP IP WANSIP Trunks
Recordingsolution
SmartTAP Call Recorder
SurvivabilityLync
PSTNPSTNWANWAN
Survivable Branch Appliance
Media Gateways
Typical Network Layout – Office Communications Server 2007 R2
Mediant 1000“Basic Hybrid” Gateway PBX
Big BranchMediant 2000
“Basic” Gateway
Mediant 3000“Basic” Gateway
PBX
HeadquartersOffice Communications
Server 2007Mediation
Server
MediationServer
TDMG.711, SIP/TCP, RTP
RTA , SIP/TLS, SRTP
PSTNPSTN
Third-party IP Phones optimized for Microsoft
PSTNPSTN
PSTNPSTN
IP-PBX
IP Phones
IP
IPIP IPIP
Small Office
Typical Network Layout – Lync Server 2010
Mediant 1000SBA PBX
Small Office
Big Branch Mediant 2000SBA
Mediant 3000“Enhanced” Gateway
PBX
Headquarters
MediationServer
PSTNPSTN
Third-party IP Phones optimized for Microsoft
PSTNPSTN
PSTNPSTN
IP-PBX
IP Phones
IPIP IPIP
TDMG.711, SIP/TCP, RTP
RTA , SIP/TLS, SRTP
IP
Microsoft OIP Certifications for Enhanced Gateways & SBAs
Unmatched Stability & Performance
AudioCodes uses separate processing engines for different gateway
functionalities:
Embedded CPU for AudioCodes VoIP services
DSP farm for offloading media-intensive applications from the CPU
Intel-based server for Mediation Server / SBA software
Result: AudioCodes provides better performance and better stability
Mediant 1000Mediant 1000
Office Interoperability
• Interoperability with numerous TDM PBXs• Interoperability with non Microsoft-certified IP-PBXs• Quick time-to-market• No need to invest in the existing equipment
Microsoft UC Network Non-Certified IP-PBXs
Other SIP IP-PBX Microsoft SIP
Media Gateway
And more…
IP Phones
Office Communications
Server / Lync Server
Office Communicator/Lync
E1
/T1
/BR
I/FX
O
PBX
What are the most important features that customers want out of an E-SBC?
Large Enterprise
WAN (IP)
PSTN Fallback
Gateway
IP Phones
Intranet
SIP Trunk SBC
PSTN
PBX
IP-PBX
IP
TDM
Fax
Firewall Router
Exchange server
LyncLync
Analog Phone
Mediant 3000 E-SBC / Enhanced
UcSIPT Architecture – Large Enterprise
MP1xx
Small to Medium Enterprise
WAN (IP)
Router
PSTN Fallback
Gateway
IP Phones
Intranet
SIP TrunkFirewall SBC
PSTNPBX
IP-PBX (Optional)
SBA
IP
TDM
Fax
Lync
Lync
Analog Phone
Mediant 1000 E-SBC / SBA
The Integrated Multi Service Business Gateway
WAN Access
SBA Monitoring – SCOM
• AudioCodes offers a SCOM Plug-In to monitor the SBAs and Enhanced gateways through a single, familiar and easy to use interface - Microsoft centralized System Center Operations Manager
• Providing Gateway insights of health and performance information as well as alerts. (e.g. Power Supply, Number of Busy calls etc.)
Third-party IP Phones optimizing for Microsoft
Office Communicator / Lync
Microsoft UnifiedCommunications
AudioCodes SIP
Phone Support
AudioCodes MobileSoft Client
AudioCodes 300HDSeries IP Phones
Third-party SIPIP & Soft Phones
Analog Phones
Enabling SIP-Phones, Analog Phones and Mobile handset connectivity
OCS / Lync Server IP Phone Applications
Microsoft OCS / Lync Pool
IM, Presence Audio, Video, Conferencing, IVR
Inbound Routing
Outbound Routing
Voice Mail Routing
OC / Lync
User D
Mediant 1000 with SPS
External Server with SPS
User B
3rd party IP Phone
SIP
User C
AudioCodes 300HD IP Phone
SIP SIP
User A
Analog Phone
MP1xx MP2xx
PSTN
Enables most market leading IP Phones install base to
connect to OCS / Lync Server via SPS
Third Party Phone Support using SPS
A short interoperability test is recommended to get the most out of the OCS/Lync Server features
with additional 3rd IP Phones vendors
AVAYA9620AVAYA9630AAstra57i/6757iAastra L32 DECTSNOM300xLite Soft Phone
Polycom320Polycom450Polycom550Polycom650Polycom670Cisco CP7960Cisco CP7940
© 2011 AudioCodes Ltd. All rights reserved.
AudioCodes Confidential Proprietary
Thank you
February 2011
Ian WoolnerEnterprise Sales Director – UK