download the full list of hof 2016 finalists here

Institute of Advertising Singapore 60 Paya Lebar Road #05-14 Paya Lebar Square Singapore 409051 Telephone: 6220 8382 www.ias.org.sg

FOR IMMEDIATE RELEASE

89 finalists for Hall of Fame Awards 2016

Singapore, 21st October 2016 – The Institute of Advertising Singapore (IAS) is pleased to announce that there are 89 finalists for Hall of Fame Awards 2016. This year was the most competitive in its history, with the highest number of award submissions to date and the largest number of distinguished judges assembled. More than 170 entries were received this year, where 40% of the submissions are People/Team based, supporting IAS’ continued focus on talents. Judging for the Hall of Fame Awards 2016 comprised of an independent panel of 46 judges from established members of the Marketing Communications segment - AirAsia, AXA, City Developments Limited, Kimberly-Clark, McDonald's Restaurants, Singapore Tourism Board, StarHub, Unilever, United Overseas Bank, R3 Worldwide. Top agencies and media platforms present were BBH , DDB, DigitasLBi, GoodFellas, Goodstuph, Havas Media, Havas WW, Huge , iris, JWT, Mediacom, Mindshare , Millward Brown, Mirium, Nurun, Ogilvy & Mather, Possible, Publicis, R/GA, TBWA\ , The GOVT, Facebook, Google, MediaCorp. “In line with the 2016 theme ‘Great Minds See New Possibilities’, this year’s Hall of Fame Awards focuses on not just recognising the importance of innovation and creativity, but more importantly the people that are behind the ideas. This year was really interesting as the breadth and depth of the talent on all levels was something that really stood out. The diverse talent pool in Singapore is very positive and I am confident we will have some amazing people taking over our jobs in the future." Says Gary Steele, Chief Judge of Hall of Fame Awards 2016; Executive Creative Director, TBWA\Group Singapore. Rowena Bhagchandani, Chairman of Hall of Fame Awards 2016, Group MD of DDB Group Singapore & TracyLocke says, this year has seen 26% more entries vs. 2015, which is a very significant number given the conservative outlook in 2016. "It is heartening to continue to discover promising talents within the younger and mid level cohorts across creative, media, specialist agencies and marketing teams. Look for our campaign recognising these bright talents launching this weekend on outdoor media, print, online and on-air.” Says Shufen Goh, President of Institute of Advertising Singapore (IAS), Co-Founder & Principal of R3 Worldwide: "Our industry is being challenged to harness the best of creativity and data. Both of which require us to groom and promote learning of new skills and thinking, a mission underpinning IAS' industry initiatives." There is a total of 89 finalists across 33 categories. The winners of Hall of Fame Awards 2016 will be revealed at a Gala Dinner held on 26th November at Gardens by the Bay – Flower Field Hall. Expect a glamorous and exciting night, as the movers and shakers celebrate with their talented teams. Table sales have commenced and can be purchased from Institute of Advertising Singapore (IAS).


The Hall of Fame Awards 2016 is supported by MediaCorp, Asia Pacific Breweries, Circus Maximus, e2i, Moove Media, NCSS, SPH Newspapers, SPH Digital, XCO Media+, StarHub, TBWA\, 1855 The Bottle Shop, The Edge, zpixel. For the full list of all finalists, please refer to the Finalist Table at the end of this press release. For more information and table sales, please call: Edwin Cheong or Cassandra Goh Institute of Advertising Singapore (IAS) Tel: (65) 6220 8382 or email: [email protected]

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mailto:[email protected]


About the Singapore Advertising Hall of Fame Awards For the last 17 years the IAS Hall of Fame Awards has been the most sought after and coveted show in Singapore for one reason. People. It is the only advertising award show that focuses on the people behind the work. It celebrates the late nights, long weekends and endless hours of craft to make something that pushes the industry forward. It is their determination and vision to see what others don’t and create something new, exciting and unique out of nothing. These are the people we want to say thank you to, for not only creating the work that we say “wish I did that” but work that attracts the next generation of great minds. OUR INTEND IS TO ATTRACT NEW TALENT BY ELEVATING THE INDUSTRY’S APPEAL THROUGH A SHOWCASE OF THE INDUSTRY’S BEST. About the Institute of Advertising Singapore IAS’ Mission: - To help the marketing communications industry in Singapore shape its future (innovate) and enable it to take a Global leadership role. - To develop industry talents through three pillars of activity:

Education

Excellence (awards)

Exchange (enabling the network) Background: Formed in 1990, the IAS (Institute of Advertising, Singapore) is a not-for-profit organisation that represents all parties in the marketing communications industry including marketing companies, media owners and their agencies. Its remit is to help the marketing communications industry in Singapore shape its future in a global leadership role. The IAS does this by focusing on the development of its key asset, talent. As businesses that are centred on people and ideas, the attraction, development and the retention of talent is, without doubt, the number one priority for the industry. The IAS organises educational events and programs, celebrates best practice (through award shows – e.g. Effies, APPIES, Hal of Fame Awards) and facilitates the exchange of information and ideas.

PEOPLE AWARDS

CATEGORY ORGANISATION NAME OF INDIVIDUAL

1 AGENCY HEAD OF THE YEAR TBWA\ Singapore Ara Hampartsoumian

2 AGENCY HEAD OF THE YEAR DDB Group Singapore David Tang

3 AGENCY HEAD OF THE YEARDDB Group / Tribal Worldwide

SingaporeJeff Cheong

CATEGORY ORGANISATION ADVERTISING AGENCY NAME OF INDIVIDUAL

4 CLIENT OF THE YEAR Ministry of Communications &

InformationDDB Group Singapore Karen Tan

5 CLIENT OF THE YEAR IncomeBBH Asia Pacific, OMD Singapore

Marcus Chew


6 BUSINESS LEAD OF THE YEAR (CREATIVE) DDB Group Singapore Jonathan Lim

7 BUSINESS LEAD OF THE YEAR (CREATIVE) Ogilvy & Mather Rika Sharma

8 BUSINESS LEAD OF THE YEAR (CREATIVE) DDB Group Singapore Yak Yih Cheng


9 PLANNER OF THE YEAR TBWA\ Singapore Natalie Gruis


10 RISING STAR OF THE YEAR (PLANNER) TBWA\ Singapore Ang Ke Qin

11 RISING STAR OF THE YEAR (PLANNER) DDB Group Singapore Koo Ze-Hou

12 RISING STAR OF THE YEAR (PLANNER) TBWA\ Singapore Ruth Lim


13 RISING STAR OF THE YEAR (ACCOUNT SERVICE) Ogilvy & Mather Advertising Devaki Soman

14 RISING STAR OF THE YEAR (ACCOUNT SERVICE) Dentsu Mobius Media Jessica Beaton

15 RISING STAR OF THE YEAR (ACCOUNT SERVICE) TBWA\ Singapore Peter Etheridge

16 RISING STAR OF THE YEAR (ACCOUNT SERVICE) Octagon Shabaz Hussain


17 YOUNG TALENT OF THE YEAR (ACCOUNT SERVICE) TBWA\ Singapore Andrew Norris

18 YOUNG TALENT OF THE YEAR (ACCOUNT SERVICE) DDB Group Singapore Chan Yi Wen

19 YOUNG TALENT OF THE YEAR (ACCOUNT SERVICE) DDB Group Singapore Joseph Tan Yong Hou

CATEGORY ADVERTISING AGENCY NAME OF INDIVIDUAL

20 CREATIVE DIRECTOR OF THE YEAR DDB Group Singapore Benson Toh

21 CREATIVE DIRECTOR OF THE YEAR TBWA\ Singapore Hagan de Villiers

22 CREATIVE DIRECTOR OF THE YEAR DDB Group Singapore Khalid Osman


23 RISING STAR OF THE YEAR (CREATIVE) TBWA\ Singapore Elrid Carvalho

24 RISING STAR OF THE YEAR (CREATIVE) DDB Group Singapore Marvin Liang

25 RISING STAR OF THE YEAR (CREATIVE) TBWA\ Singapore Uni Lee

HALL OF FAME AWARDS 2016 : FINALISTS



26 YOUNG TALENT OF THE YEAR (CREATIVE) TBWA\ Singapore Alan Choong

27 YOUNG TALENT OF THE YEAR (CREATIVE) DDB Group Singapore Michael Chin

28 YOUNG TALENT OF THE YEAR (CREATIVE) TBWA\ Singapore Wendy Aw


29 RISING STAR OF THE YEAR (MEDIA) OMD Singapore Jiang Haipan

30 RISING STAR OF THE YEAR (MEDIA) Mindshare Lyn Lim


31 YOUNG TALENT OF THE YEAR (MEDIA) Starcom Media Worldwide Cherie Tang

32 YOUNG TALENT OF THE YEAR (MEDIA) OMD Singapore Kenneth Seng


33 RISING STAR OF THE YEAR (DIGITAL / SOCIAL) TBWA\ Singapore Cyril Bedat

34 RISING STAR OF THE YEAR (DIGITAL / SOCIAL) TBWA\ Singapore Fiona Ong

35 RISING STAR OF THE YEAR (DIGITAL / SOCIAL) DDB Group Singapore Josiah Ng

36 RISING STAR OF THE YEAR (DIGITAL / SOCIAL)Ogilvy & Mather (Singapore) Pte

LtdSatyen Rao


37 YOUNG TALENT OF THE YEAR (DIGITAL / SOCIAL) TBWA\ Singapore Ang Ke Qin

38 YOUNG TALENT OF THE YEAR (DIGITAL / SOCIAL) GOODSTUPH Pte. Ltd. Janice Lin

39 YOUNG TALENT OF THE YEAR (DIGITAL / SOCIAL) J. Walter Thompson Singapore Nathaniel Heng

COMPANY AWARDS

CATEGORY CAMPAIGN TITLE CLIENT COMPANY ADVERTISING AGENCY MEDIA AGENCY

40 BRAND OF THE YEAR Changi Airport Group Changi Airport GroupJ.Walter Thompson

Singapore, GoodstuphHavas Media

41 BRAND OF THE YEAR StarHub Limited StarHub Limited DDB Group Singapore

42 BRAND OF THE YEAR UOB - Back to Fundamentals United Overseas Bank BBH Asia Pacific

CATEGORY ORGANISATION

43 CREATIVE AGENCY OF THE YEAR DDB Group Singapore

44 CREATIVE AGENCY OF THE YEAR iris Singapore

45 CREATIVE AGENCY OF THE YEAR TBWA\ Singapore


46 MEDIA AGENCY OF THE YEAR Havas Media

47 MEDIA AGENCY OF THE YEAR Mindshare

48 MEDIA AGENCY OF THE YEAR Starcom Media Worldwide


49 SPECIALIST AGENCY OF THE YEAR Digital Arts Network Singapore

50 SPECIALIST AGENCY OF THE YEAR GoodStuph Pte Ltd


51 REBEL AGENCY OF THE YEAR Goodfellas Consultancy Pte Ltd

52 REBEL AGENCY OF THE YEAR GOVT Singapore


SPECIAL CATEGORY

CATEGORY CAMPAIGN TITLE CLIENT ADVERTISING AGENCY MEDIA AGENCY

53 FOR GOOD AWARD AXA Born to Protect AXA Singapore Pte LtdHavas Media

Asia Pacific Pte Ltd

54 FOR GOOD AWARDEmpowering Silver Generation with

Technology

Singapore

Telecommunications

Limited

Havas Media

Asia Pacific Pte

Ltd

55 FOR GOOD AWARD History, Buy Out Slavery A&E Network GOVT Singapore

56 FOR GOOD AWARDSamaritans of Singapore - "Plaster

The Silence"Samaritans of Singapore TBWA\ Singapore

57 FOR GOOD AWARD StarHub NDP - Majulah Moms StarHub DDB Group Singapore

CAMPAIGN AWARDS

CATEGORY CAMPAIGN TITLE CLIENT ADVERTISING AGENCY

58 CONTENT MARKETING IDEA OF THE YEAR Anmum and Dad Fonterra BBDO Singapore

59 CONTENT MARKETING IDEA OF THE YEARJoseph Schooling: A Hero's

WelcomeChangi Airport Group GoodStuph Pte Ltd

60 CONTENT MARKETING IDEA OF THE YEAR MediShield Life PGPMinistry of Communications and

Information

DDB Group Singapore

61 CONTENT MARKETING IDEA OF THE YEAR StarHub NDP - Majulah Moms StarHub DDB Group Singapore

62 CONTENT MARKETING IDEA OF THE YEAR Start Retiring Income BBH Asia Pacific

63 CONTENT MARKETING IDEA OF THE YEAR "The Provision Shop" Telemovie

Ministry of

Communications and

Information

DDB Group Singapore

64 CONTENT MARKETING IDEA OF THE YEAR TravelSSBD Mediacorp Pte Ltd


65 DIGITAL DESIGN CAMPAIGN OF THE YEARAIA Singapore Corporate Website

RevampAIA Singapore

66 DIGITAL DESIGN CAMPAIGN OF THE YEARStarHub Enterprise Website

Revamp. Business, Personalized.StarHub DDB Group Singapore


67 DIRECT MARKETING CAMPAIGN OF THE YEAR McDelivery CRM Pilot McDonald's Singapore DDB Group Singapore


68 MOBILE MARKETING CAMPAIGN OF THE YEARAdviser Connect - Virtual Hook-ups

for Insurance AdvisersIncome BBH Asia Pacific

69 MOBILE MARKETING CAMPAIGN OF THE YEAR Singtel CNY FirecrackerOgilvy & Mather

(Singapore) Pte Ltd


70 PRODUCT INNOVATION OF THE YEAR Lego - The Shape of ImaginationOgilvy & Mather

(Singapore) Pte Ltd


71 SOCIAL CAMPAIGN OF THE YEAR History, Hokkien Vikings A&E Network GOVT Singapore

72 SOCIAL CAMPAIGN OF THE YEAR Magners "Tinster" C&C InternationalHavas Worldwide

Singapore

73 SOCIAL CAMPAIGN OF THE YEARSamsung Galaxy S7: Right The

WrongSamsung iris Singapore

74 SOCIAL CAMPAIGN OF THE YEAR The Make It Better Campaign

Ministry of

Communications and

Information

DDB Group Singapore


CATEGORY CAMPAIGN TITLE CLIENT ADVERTISING AGENCY MEDIA AGENCY

75 TRANSMEDIA CAMPAIGN OF THE YEARAdviser Connect - Virtual Hook-ups

for Insurance AdvisersIncome BBH Asia Pacific

76 TRANSMEDIA CAMPAIGN OF THE YEAR Guinness "Beer Gao" GAPL Pte Ltd BBDO Singapore Pte Ltd

77 TRANSMEDIA CAMPAIGN OF THE YEAR Now Everyone Can Atas McDonald's Singapore DDB Group Singapore

78 TRANSMEDIA CAMPAIGN OF THE YEARPutting Singtel's Mobile Network to

the Test

Singapore

Telecommunications

Limited

OgilvyOne and

Mediacorp Brand Studio

Havas Media

Asia Pacific Pte

Ltd

79 TRANSMEDIA CAMPAIGN OF THE YEARSingtel TV Discovery Launch - For A

More Entertaining Real Life

Singapore Telecommunications

Limited

Ogilvy & Mather

Singapore

Havas Media Asia Pacific Pte

Ltd

80 TRANSMEDIA CAMPAIGN OF THE YEAR Start Retiring Income BBH Asia Pacific

81 TRANSMEDIA CAMPAIGN OF THE YEAR We are One Force 2016Republic of Singapore Air Force

DDB Group Singapore

TEAM AWARDS

CATEGORY TEAM NAME ADVERTISING AGENCY

82 CREATIVE TEAM OF THE YEAR Augustus Sung & Yong Peng LooOgilvy & Mather (Singapore) Pte Ltd

83 CREATIVE TEAM OF THE YEAR Sid & Michael DDB Group Singapore

84 CREATIVE TEAM OF THE YEAR Tribal's Weapon X DDB Group Singapore

85 CREATIVE TEAM OF THE YEAR Uni Lee & Elrid Carvalho TBWA\ Singapore

CATEGORY TEAM NAME

86 MEDIA SALES AND MARKETING TEAM OF THE YEARMediacorp Pte Ltd / Product Marketing Team and Sales

87 MEDIA SALES AND MARKETING TEAM OF THE YEARWINK+ Launch 2016 - XCO Media+ & Marketing (The X Collective)

CATEGORY TEAM NAME ADVERTISING AGENCY

88 TECHNOLOGY TEAM OF THE YEAR Chandra Barathi & TeamOgilvy & Mather

(Singapore) Pte Ltd

89 TECHNOLOGY TEAM OF THE YEAR Tribal Technologists DDB Group Singapore

- END -

download the full list of hof 2016 finalists here

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