download a copy of my slides - dries buytaert
TRANSCRIPT
DRIES BUYTAERT @Dries on Twitter #Driesnote
STATE OF DRUPAL
WHAT I LIKE ABOUT US
DO WELL,DO GOOD.
WHAT I LIKE ABOUT US
DO WELL,DO GOOD.
WE SAVED THE WORLD.
WE SAVED THE WORLD.
UNIVERSE.
It’s Not Just ABOUT PUBLISHING CONTENT
ANYMORE.
It’s Not Just ABOUT PUBLISHING CONTENT
ANYMORE.
WHAT ARE ORGANIZATIONS TRYING TO DO?
WHAT ARE ORGANIZATIONS TRYING TO DO?
Engage with citizens
WHAT ARE ORGANIZATIONS TRYING TO DO?
raise donations
WHAT ARE ORGANIZATIONS TRYING TO DO?
educate students
WHAT ARE ORGANIZATIONS TRYING TO DO?
build communities
WHAT ARE ORGANIZATIONS TRYING TO DO?
INCREASE ONLINE SALES
at the heart of EVERY BUSINESS
DIGITAL
DRUPALat the heart of EVERY BUSINESS
Right content
Right place
Right time
CONTEXT
One Million Dollars
Despite the successes,almost
everyone sucks
at this.
CONTEXT IN ACTIONexample: flights to London
CONTEXT IN ACTIONexample: flights to London
PRE-SELECTED DESTINATION
PRE-SELECTED DESTINATIONHERE, TOO!
AND HERE!
RELEVANT IMAGE
PRE-SELECTED BOSTON ORIGIN
CONTEXT IN ACTIONexample: flights to London
CONTEXT IN ACTIONexample: flights to London
WHERE’S BOSTON?
WHERE’S BOSTON?
WHERE’S LONDON?
IRRELEVANT PROMOTION
IRRELEVANT PROMOTION
ANOTHER ONE!
Right content
Right place
Right time
CONTEXT
context =engagement
context =experience
context =experienceContext depends on:
- Geography- Past behavior- Intent- Device- Time of day- Temperature
...AND MORE
HOW does drupal do?
not very helpful!
NO CONTEXT
for demonstration purposes only
for demonstration purposes only
index user searches
hook_image_upload
location detection
100% transparency
easy to control options
there’s more!
HOW WOULD WE DO THIS?
HOW WOULD WE DO THIS?How does Iceland Air do this?
a combination of tools - not just a CMS
ATTRACT
CONVERT
ANALYZE
a combination of tools - not just a CMS
ATTRACT
CONVERT
ANALYZE
a combination of tools - not just a CMS
ATTRACT
CONVERT
ANALYZE e-mailCRM
analytics
e-commercepersonalizationMARKETING AUTOMATION
SEO
mobilesocial
ATTRACT
CONVERT
ANALYZE
a combination of tools - not just a CMS
e-mailCRM
analyticsmobile
e-commercesocial
SEO
personalizationMARKETING AUTOMATION
a combination of tools - not just a CMS
convert
analyze
attract
personalizationMARKETING AUTOMATION
e-commerce
CRM
analyticsmobilesocial
SEO
analyticse-mail
e-commercepersonalization
CRM
mobilesocial
SEO
MARKETING AUTOMATION
a combination of tools - not just a CMS
convert
analyze
attract
analyticse-mail
e-commercepersonalizationMARKETING AUTOMATION
CRM
mobilesocial
SEO
a combination of tools - not just a CMS
analyze
attract
convert
Source: Adobe
analytics
Personalization
E-commerce
CRM
Marketers who rate the followingCMS integration
as
‘excellent’
Source: Adobe
analytics
Personalization
E-commerce
CRM
11%9%
8%6%
Marketers who rate the followingCMS integration
as
‘excellent’
Source: Adobe
analytics
Personalization
E-commerce
CRM
11%9%
8%6%
Marketers who rate the followingCMS integration
as
‘excellent’Integration is key to success
but the techNOLOGY is lagging.
35%25%
24%
23%
19%
25%
23%
19% Digital asset management
None; we prefer best of breed
Customer rela?onship management (CRM)
Site search
Mobile applica?on development plaEorm
E-‐mail campaign soHware
Analy?cs
Social networking plaEorms
WHICH OF THE FOLLOWING WOULD YOU LIKE INCluded in the same stack as your CMS?
Source: Forrester Consul?ng
35%25%
24%
23%
19%
25%
23%
19% Digital asset management
None; we prefer best of breed
Customer rela?onship management (CRM)
Site search
Mobile applica?on development plaEorm
E-‐mail campaign soHware
Analy?cs
Social networking plaEorms
WHICH OF THE FOLLOWING WOULD YOU LIKE INCluded in the same stack as your CMS?
Best-of-breed preferred to Suite
Source: Forrester Consul?ng
70% say providing op?mal experiences across all screens and devices is a major challenge.
Mobile: the challenge and opportunity
Source: Adobe
70% say providing op?mal experiences across all screens and devices is a major challenge.
11% believe they are currently "mobile first" organiza?ons
Mobile: the challenge and opportunity
Source: Adobe
70% say providing op?mal experiences across all screens and devices is a major challenge.
11% believe they are currently "mobile first" organiza?ons
chose "responsive design" when asked which ONE feature they would add to their CMS right now
33%
Mobile: the challenge and opportunity
Source: Adobe
What ELSE matters when choosing a CMS?
Source: Adobe
ease of use and content authoring capabilities
What ELSE matters when choosing a CMS?
43%
Source: Adobe
ease of use and content authoring capabilities
What ELSE matters when choosing a CMS?
User friendliness was rated as more important than technical features
43%
Source: Adobe
all things combinedIntegrate with best-of-breed tools1.
all things combinedIntegrate with best-of-breed tools1.Deliver great mobile experience2.
all things combinedIntegrate with best-of-breed tools1.Deliver great mobile experience2.EASe OF USE / CONTENT AUTHORING3.
What do these have in common?
Answer: They all “CLAIM” TO DO this out of the box.
What do these have in common?
“Web experienceManagement”
- Oracle
“Web experienceManagement”
“Web experienceManagement”
- Oracle
"WeM"
“ONLINE CHANNEL OPTIMIZATION”
- Gartner
“CUSTOMER EXPERIENCE MANAGEMENT”
- Adobe
“DIGITAL EXPERIENCE MANAGEMENT”
- Forrester
“DIGITAL EXPERIENCE MANAGEMENT”
- Forrester
OR JUST...
DIGITAL :)
WHAT DOES THAT MEAN
FOR US?
SKATE TO WHERE THE PUCK WILL BE.
Update this sentence in earlier slide
SKATE TO WHERE THE PUCK WILL BE.
CMS “WEM”
Update this sentence in earlier slide
SKATE TO WHERE THE PUCK WILL BE.
CMS “WEM”
It’s no longer enough to simply manage content, we need to manage and integrate
the en?re digital experience.Update this sentence in earlier slide
DON’T HAVE IT
COMPLETE SOLUTION
TODAY
BUILD IT OURSELVES1.
Competitors are building it
MARKETING AUTOMATION
CRM
DRUPAL “startupS”
ATTRACT
CONVERT
ANALYZE
personalization
e-commerce
analyticsmobilesocial Media
MARKETING AUTOMATION
DRUPAL “startupS”
ATTRACT
CONVERT
ANALYZE
personalization
e-commerce
CRM
analyticsmobilesocial Media
MARKETING AUTOMATION
DRUPAL “startupS”
ATTRACT
CONVERT
ANALYZE
personalization
e-mailCRM
analyticsmobilesocial Mediae-commerce
DRUPAL “startupS”
ATTRACT
CONVERT
ANALYZE
personalizationMARKETING AUTOMATION
e-mailCRM
analyticsmobilesocial Mediae-commerce
DRUPAL “startupS”
ATTRACT
CONVERT
ANALYZE
MARKETING AUTOMATION
e-mailCRM
mobilesocial Media
Startup opportuni+es?
personalization
analytics
e-commerce
BETTERINTEGRATIONS2.
MARKETING AUTOMATION
CRM
ATTRACT
CONVERT
ANALYZE
personalization
e-commerce
analyticsmobilesocial Media
ecosystem integrations
MARKETING AUTOMATION
ATTRACT
CONVERT
ANALYZE
personalization
e-commerce
CRM
analyticsmobilesocial Media
ecosystem integrations
MARKETING AUTOMATION
ATTRACT
CONVERT
ANALYZE
personalizatione-commerce
CRM
analyticsmobilesocial Media
ecosystem integrations
MARKETING AUTOMATION
ATTRACT
CONVERT
ANALYZE
personalizatione-commerce
CRM
mobilesocial Media
ecosystem integrations
e-mailanalytics
MARKETING AUTOMATION
ATTRACT
CONVERT
ANALYZE
personalization
CRM
mobilesocial Media
ecosystem integrations
e-mailanalytics
e-commerce
ATTRACT
CONVERT
ANALYZE
personalizationMARKETING AUTOMATION
CRM
mobilesocial Media
ecosystem integrations
e-mailanalytics
e-commerce
Marketing Technology Landscape
EXISTING INTEGRATION MODULES NEED TO BE FINE-TUNED.
WHAT ARE WE DOING TODAY?
Well...we’re working on Drupal 8
Jan 5, 2011
Drupal 7.0
Drupal 8.0 timeline
Jan 5, 2011
Drupal 7.0
Development beginsMar 10, 2011
Drupal 8.0 timeline
Jan 5, 2011
Drupal 7.0
Development beginsMar 10, 2011
Feb 18, 2013
Feature freeze
Drupal 8.0 timeline
Jan 5, 2011
Drupal 7.0
Development beginsMar 10, 2011
Feb 18, 2013
Feature freeze
NOWMAy 2013
Drupal 8.0 timeline
Jan 5, 2011
Drupal 7.0
Development beginsMar 10, 2011
Code freezeJULY 1, 2013
Feb 18, 2013
Feature freeze
NOWMAy 2013
Drupal 8.0 timeline
Jan 5, 2011
Drupal 7.0
Development beginsMar 10, 2011
Code freezeJULY 1, 2013
Feb 18, 2013
Feature freeze
NOWMAy 2013
Drupal 8.0 timeline
DRUPAL 8.0END OF 2013
(OR WHEN IT’S DONE)
GET INVOLVED!CODE sprints
Friday - Sunday
When should I move to Drupal 8?
When should I move to Drupal 8?
2014
WHAT DOES DRUPAL 8 MEAN FOR
WEM?
all things combinedIntegrate with best-of-breed tools1.Deliver great mobile experience2.EASe OF USE / CONTENT AUTHORING3.
Web services for better integrations
1.
appsite
responsive
Mobile improvements
2.
Web services for better integrations
BETTER PERSONALIZATION, BETTER CACHINGNEW BLOCK SYSTEM3.
Web services for better integrations
Mobile improvements
Multi-lingual4.NEW BLOCK SYSTEM
Web services for better integrations
Mobile improvements
Multi-lingual
Improved authoring experience
5.
NEW BLOCK SYSTEM
Web services for better integrations
Mobile improvements
edit in place
1996-2003
WCMSWeb Content
Management Systems
WEM REPLACED BY OPEN SOURCE?
OPPORTUNITY TO CHANGE OUR INDUSTRY
1996-2003
WCMSWeb Content
Management Systems
WEM REPLACED BY OPEN SOURCE?
OPPORTUNITY TO CHANGE OUR INDUSTRY
1996-2003
WCMSWeb Content
Management Systems
WEM REPLACED BY OPEN SOURCE?
OPPORTUNITY TO CHANGE OUR INDUSTRY
By 2010Open Source destroyed
proprietary WCMS Market
1996-2003
WCMSWeb Content
Management Systems
WEM REPLACED BY OPEN SOURCE?
OPPORTUNITY TO CHANGE OUR INDUSTRY
By 2010Open Source destroyed
proprietary WCMS Market 2013
WEMWeb Experience Management
1996-2003
WCMSWeb Content
Management Systems
WEM REPLACED BY OPEN SOURCE?
OPPORTUNITY TO CHANGE OUR INDUSTRY
By 2010Open Source destroyed
proprietary WCMS Market 2013
WEMWeb Experience Management
201X
Proprietary companies are building
closed systems,ACCESSIBLE TO ONLY A FEW.
we want to bring these
tools to the masses.
WE’LL BE OPEN.
WHAT’S IN IT FOR ME?
FOR THE DRUPAL DEVELOPERS:
WORK ON WHAT MATTERS01.
FOR THE DRUPAL DEVELOPERS:
WORK ON WHAT MATTERS01.
(Build the future of the web, together.)
FOR DRUPAL COMPANIES:
DELIVER GREAT EXPERIENCES02.
FOR DRUPAL COMPANIES:
DELIVER GREAT EXPERIENCES02.
(And build a sustainable business.)
FOR DRUPAL USERS:
SHIFT BUSINESS TO DIGITAL03.
FOR DRUPAL USERS:
SHIFT BUSINESS TO DIGITAL03.
(And be the next Amazon or NeElix.)
04. FOR THE WORLD:
DO WELL, DO GOOD.
Thank you!
Q & AContact: hXp://buytaert.net/contact TwiXer: @Dries #DriesNote Blog: hXp://buytaert.net