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Ron PoulinDirector, Product Management
SignalSoft CorporationHeadquarters Boulder, CO USA
LocationBasedServices
OutlineOutline
Who is SignalSoft Location Technology The BM Location API BM/SignalSoft Partner Program Presence – the next wave
Who is SignalSoftWho is SignalSoftProducts
#1 in location-based services with the most customers
End-to-end solutions: location gateway, location middleware and location applications
Superior proven products: CDMA/TDMA, GSM, 2G and 3G
Products deployed worldwide
Location Gateway Location Middleware Location Applications
Partners Channel Partners: CMG, Compaq, Comverse, and Invisix
Content & Applications: Over 300 local.info™ Alliance members
Location Technology: GPS, network-based, E-OTD
Enterprise: IBM and Oracle
SignalSoft PortfolioSignalSoft PortfolioSignalSoft
Location Technology–Cell sector–AFLT–AGPS
Latitude/Longitude of tower
Radius of cell sector(in meters)
Computed cell centroid
Computed uncertainty(in meters)
Begin Angle (0 degrees in this example)
End Angle (120 degrees in this example)
Network-Based (Cell-Sector)Network-Based (Cell-Sector)Based on use of cell coverage areas, taking into account the tower location and cell geography.
Benefits: Readily available today Compatible with all handsets
Limitations: Variable measurement uncertainty (urban to
suburban)
Accuracy: 250m - 20000m
Remarks: Adequate for many applications
Network-Based (AFLT)Network-Based (AFLT)
Based on handset measurements obtained fromthree cell towers and reported to network element for location calculation.
Benefits: Medium accuracy as a standalone solution Enhanced when combined with AGPS
Limitations: Requires modification to MS software Network synchronization impacts performance
Accuracy: 200m - 450m
Remarks: Unique to CDMA networks
AFLT – Advanced Forward-Link Trilateration
ServingCell
NeighborCell # 1
NeighborCell # 2
MS
SynchronizedSites
LocationCalc & Control
Based on use of determination of signals transmitted by the GPS satellites. Mobile receives assistance data (e.g. list of satellites in view) from network.
Benefits: Highest accuracy achievable today
Limitations: Coverage mainly outdoors Terminal impact (HW/SW)
Accuracy: 10m - 250m
Remarks: Suitable for high-end applications
GPS Assist&
Location Calc
ServingCell
MS
GPSSV
Handset-Based (A-GPS)Handset-Based (A-GPS)AGPS – Assisted Global Positioning System
The Location API
SignalSoft Location StudioSignalSoft Location Studio
SMSCWAP GW
BillingOAM&P
GMLC/MPC
Subscribers
App.ServerLCS
Client
NET
WO
RK
INTE
GR
ATI
ON
CLIENTACCESS
TOOLKITS
PRIVACY& ACCESS
LOCATION STUDIO
Makes integration easier for Operators and Application Developers• Rich Interfaces provide access to wireless infrastructure• Advanced subscriber billing and client accounting (reconciliation)• Privacy and anonymity features• Integration with complex network interfaces
Location Studio - Overview Location Studio - Overview
Privacy and AccessManagement
ID ProtectionServices
Subscriber-to-ClientPermission Services
ProxyServices Personalization
NotificationServices
ClientAuthorization
ClientAuthentication
AccountingSystem
Client Interfaces
ProvisioningSystem
SystemManagement
M
E
R
I
Carrier Integration Module
Network Interfaces
LIA MemberApplication Provider
Location Studio 1.0 SDKLocation Studio 1.0 SDK
Privacy and AccessManagement
AccountingSystem
Client Interfaces
LocationMessaging EventBillingA/A
ProvisioningSystem
Content(XSI)
A/A
O & M
Accounting
MERI
Network Interfaces
SGSFContentToolkit
XSI RCI
Location Studio 1.0 Client SDK
Location Zones ContentSign In / Sign Out Certify
LIA MemberContent Provider
Location Studio 1.0 Content SDKContentDeliveryCertify
Location Studio 1.0 SDK Location Studio 1.0 SDK
Location Studio 1.0 Client SDK
Location Zones ContentSign In / Sign Out Certify
login(ID, Password)logout() getLocation(MIN) getZone(LatLon) getContent(LatLon)
certify_getLoc()certify_getZone()certify_getContent()
HTTP XML XML XML
Certification Server
LIF MLP XSI XSI
Location Studio 1.0 Content SDK
ContentDelivery
retContent(Content)
Certify
Certify_retContent()
XML
RCI
Java encapsulation of XML requests for application developers. Simplifies most common functions.
Java tools for remote content interface, for content sharing.
One-step certification server to make validationand testing and independent process..
The SignalSoft Partner Program
LIA OverviewLIA Overview
LIA Objectives Establish relationships with best-in-class
content, applications, and service providers to offer revenue-generating location-based services solutions to mobile operators.
Allow partners to interface and test their applications, and certify that their applications are location-enabled.
Promote local.info Alliance partners and their integrated solutions to mobile operators around the globe, in order to develop this market worldwide.
The LIA is a critical component of SignalSoft's delivery of an end-to-end location-based services solution.
The unique combination of location, integrated with content and applications enables personalized, practical and convenient wireless services.
Steps to an LBS AppSteps to an LBS App
With Bell Mobility - Application Testing and Evaluation5. Pass Bell Mobility qualification for LBS program6. Receive access to BM Lab to verify wireless application readiness (Bell
Mobility Certification)7. Potential market trial of Application8. Negotiate terms and conditions for service introduction
With Bell Mobility1. Register for the Bell Mobility Developer program
and Location Services SDK at (developer.bellmobility.ca/lbs/)
With SignalSoft2. Join the SignalSoft LIA Program (www.signalsoftcorp.com/lia/)3. Learn about Location Studio and the Client APIs4. Self-test with the Certification Server
local.infolocal.info™™ Alliance Alliance
Presence“Presence” is the aggregated view of a person’s dynamically changing attributes under total control of the end user…
PresencePresence and Location and Location
Presence and Instant Messaging are truly disruptive technologies to the wireless and wired worlds
• Jeff Pulver, Pulver.com By 2004, 60% of all…communication—voice or text—
will be driven through instant messaging technology• Gartner
One of the most powerful and distinguishing features of the IM protocol is ‘presence detection’
• Bill Gates, Testimony to FCC on AOL/Time Warner Merger Online presence awareness is … the most important and
enduring technology of IM• IDC
Presence is …the source of future windfall …in the form of call connection and increased minutes
• Sounding Board
Presence in the MarketPresence in the Market
Presence StandardsPresence Standards
SIPSIP
SIP (Session Initiation Protocol) is emerging as the protocol of choice for setting up conferencing, telephony, multimedia and other types of communication sessions on the Internet.
SIP may also be used for new types of communications, such as instant messaging and application level mobility across various networks, including wireless, and across user devices.
Work on SIP is accomplished primarily in the IETF SIP working group, and at SIP bake-offs.
SIP has however manifold interactions with other areas, such as the next generation wireless internetworks, QoS, payments and security
USERLOCATION
USERCAPABILITIES
USERAVAILABILITY
CALLSETUP
CALLHANDLING
SIP
determination of the end system to be used for communication
determination of the media and
media parameters to be used
determination of the willingness of the called party to engage in communications
"ringing", establishment of call parameters at both called and calling party
including transfer and termination of calls
SIP Call FundamentalsSIP Call Fundamentals
Zonemaster byZonemaster byUnwiredfactoryUnwiredfactory
A Case Study A Case Study
Launched with Orange in Denmark November 1st, 2001
Access media (MO) SMS, STK, WAP, WEB (settings,
community and info)
Pricing Premium charging on key requests; i.e.
”create battle”, ”create player”, ”attack”, ”scout”…
Competition Some competitions with prizes!
Zonemaster -- Case StudyZonemaster -- Case Study
• A quest for zones using fierce androids. Zonemaster is a "battle for land" which takes place in the real world, on real maps, utilizing a real physical location.
• The game-play is about conquering zones (like the board-game RISK)
• Attacking strength is the number of zones owned by someone multiplied by the strength of the android summoned with the phone.
• On the website one can see the maps of the cities being played in. These are real world maps. One can also see the Androids and who holds the different zones on the maps AND much, much more...
Two Ways to Play• Orange battle: Defined game areas (ie. Copenhagen).
This can be used for competitions for prizes.• Personal battle: User creates their own battlegrounds
from their physical location
The Game-playThe Game-play
STEP 1 – A desire to battle!Select an Orange battle in your area or create your own.
Remember you have to be physically present in the zones you want to attack.
STEP 2 – Attack!When you are physically in a zone you want to conquer, use your mobile to spawn an android and the attack will commence.
Your fighting strength depends on two factors: Your strength and which android you spawn. Androids will only be spawned when you attack.
Game-tutorialGame-tutorial
STEP 3 – Keep conquering!Travel around in the real world (city) to find new zones to conquer. If you meet a defender too strong you can get an ally to help you.
STEP 4 – Winning a battleBattles either end on a predefined date or when a player has gained control of a certain percentage of the battlefield.
Game-tutorialGame-tutorial
City MapsCity MapsThis is one of the five cities in Denmark –
Copenhagen – shown as a ”real map” .
Real MapsReal MapsThe Grid is done according to actual
cell locations in the city.
The cells become the zones
you can conquer.
Important learning pointsImportant learning points
Zonemaster was developed and deployed within two months in cooperation between Orange Denmark and Unwiredfactory
Zonemaster has demonstrated it has a profitable business case with a committed effort in getting prizes and doing marketing
Zonemaster creates a leading edge reputation for the operators
Subscribers get value-for-dollar entertainment, and come back again and again in the quest for nice prizes
Subscribers adapt quickly to LBS games, a good way of educating them on LBS technology and its possibilities
Multi-user gaming is a killer app...
Zonemaster – A Case StudyZonemaster – A Case Study
For more information please visit our web site: www.signalsoftcorp.com
Nasdaq: SGSFNasdaq: SGSF